Turkish multinational corporation, Hayat Holding has unveiled its new logo and corporate identity together with the launch of new global partnerships and investments valued at 1.1 Billion USD.
Hayat Holding which consists of 41 companies that operate in various industries including FMCG, port operations, construction, wood and energy includes Kastamonu Entegre, the leading company in the wood-based panel industry; Hayat Kimya, the FMCG arm; and Limas which covers its port operations, is among the top FMCG companies.
According to the CEO, the new logo portrays some historical roots. Established in 1937 as a small shop at a time where for many, it was only a dream to think about an industrial enterprise, Hayat had an ideal for producing for the future and entrepreneurial secrets in its genes.
Commenting on the new logo during the virtual launch, CEO Hayat Kimya M. A. KiÃ°Ã½lÃ½ said:
âThis change of logo has a spiritual sight for us because our new logo represents our journey of globalization and the bridge that we build between people and benefits and value. The colours of our new logo are the most beautiful colours of nature representing a sustainable future. It brings together blue and green.
This logo represents the diversity of cultures and geographies but it all boils down to our common ideal of a better life and it allows us to reach out to those people around the world and it enables us to touch people wherever they might be in the world with our products and services.â
Today, operating in 12 countries, with over 41 companies, 46 brands, 36 production facilities, and 17,000 employees, Hayat Holding has been able to expand its achievements in success and products to all parts of the world, from FMCG to wood products, port management, and real estate investment.
The CEO explained:
âToday as we roll out our global launch we are focusing on entrepreneurship, ambition, courage, sense of belonging, integrity, honesty, respect to people and nature, so all these values will be preserved during our new journey, and we will be transmitting these values to people wherever they might be on the face of the earth.
One of the most important values we have is the entrepreneurial spirit, we are taking courageous steps in different geographies of the world and we are entering into challenging markets by which we are not intimidated, and wherever we might be operating we have seen that these markets have embraced us with positivity, and we have also proven our achievements.â
With millions of consumers around the world, Hayat is the 5th largest diaper brand in the world and the biggest tissue paper Production Company in Africa and the Middle East. When it comes to personal hygiene, personal care, and cleaning products, Hayat operates in more than 100 countries and brings life to households; in wood products, the company is ranked number one in Turkey, 4th in Europe, and 6th largest in the world.
The CEO disclosed that the first $4 million of the 1.1 Billion USD investment has been rolled out. Hayat will be activating its tissue facilities in Turkey, Algiers, and Russia; diaper and tissue facilities in Vietnam; and in Egypt, the textile and yarn facilities will be built.
That means we are moving on along our journey without stopping for a single second. Providing employment for over 2000 people since the beginning of the pandemic, with these new investments, the company will be offering additional employment for 1600 people.
In addition, the company is launching a Hayat support package with UNICEF aimed to eradicate poverty and support up to 22,000 people with protective vaccinations, food, and clean water tablets.
âFor our organizations and companies, profit is not the only criteria; we need to preserve and build a sustainable future where people would benefit from the resources on an equal basis and we need to make a sustainable world as the Hayat family. For many years, we have been building our vision on this theme of creating value and we are operating around the axis of this value which is the backbone of our operations,â the CEO concluded.