Global Top 100 Most Valuable Brands Reaches $7 Trillion – Kantar BrandZ

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Kantar BrandZ Most Valuable Global Brands

The total value of the 2021 Kantar BrandZ™ Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over $7 trillion. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic.

In other years, such a result would be a cause for gleeful celebration. Instead, the mood is more one of hope and relief. 2021 is set to be a year of recovery. And recovery is a complicated, charged topic to approach after a year so filled with loss and challenges. There’s a measure of gratefulness in moving forward, but also a determination not to forget hard lessons learned during the worst of the COVID-19 pandemic.

But recovery is also a simple force of economic nature: what goes down, most often will come back up again, if in a somewhat altered form. And going forward, the livelihoods of many people around the world will, indeed, depend on how well businesses and brands can understand and harness the forces of economic recovery.

Kantar BrandZ Most Valuable Global Brands

In this way, Kantar’s work has gained a new purpose: aiding in the rebuilding of a more advanced and innovative global economy. We know that the world will be different – that, post-pandemic, stakeholders of all stripes will hold brands to new and higher standards.

Across all industries, and in all markets, CEOs and CMOs will need to quickly adjust to these new expectations around trust, value, and mutual responsibility.

TECH RULES THE RANKINGS – Drives more than half of the Top 100’s value

Across all categories, technology-driven brands account for more than 50% of the value of the Kantar BrandZ™ Top 100. This figure includes leading social media, electronics, and business services brands such as Facebook, Apple, and Microsoft – but also tech-enabled retailers like Amazon and Pinduoduo. In 2006, technology brands represented less than 27% of the Top 100’s value.

Most Valuable Brands
Source: Kantar BrandZTM (including data from Bloomberg / S&P Capital IQ)

Amazon maintained its position as the world’s most valuable brand, growing 64% to US$684bn. Having first entered the ranking in 2006, Amazon’s brand value grew by almost $268bn this year. It became the first half-a-trillion-dollar brand, alongside Apple, at number 2, valued at $612bn.

At number 47, Tesla is the fastest growing brand and it has become the most valuable car brand, growing its value by 275% to $43bn. It has more than doubled its value, alongside Chinese brands: Moutai (no.11, $109bn), Meituan (no.34, $52bn), TikTok (no.45, $44bn) and Pinduoduo (no.81, $22bn).

13 new entrants joined the 2021 global ranking, including Nvidia (no.12, $105bn), Zoom (no.52, $37bn), AMD (no.57, $33bn) and Spotify (no.99, $19bn).