Jumia Nigeria, Africa’s leading e-commerce platform, held a vendors’ conference over the weekend at Eko Hotel & Suites, Victoria Island, Lagos, in preparation for its 10th-Anniversary Sale, which officially begins on June 14th – July 3rd.
This was the company’s first physical event after COVID, and it featured vendors on its platform as well as Jumia Nigeria’s top management. The teams shared insights, plans, and strategies for the upcoming 10-year sales campaign, as well as other effective ways to improve the overall business.
Jumia has committed to using a variety of marketing strategies to raise awareness of the anniversary sale, including billboards, radio, influencers, social media campaigns, and games. During the presentations, vendors were encouraged to use the Jumia Express service to provide free delivery to customers during the sale. There were also calls to use Jumia Advertising to increase store visibility, Jumia Logistics for convenient delivery across Nigeria, and JumiaPay for secure and seamless payments. The highlight of the event was when the Jumia anniversary video was played, much to the delight of the vendors, who were eager to have it downloaded to their phones.
This is a special occasion for all of us because it marks ten years of e-commerce in Nigeria. Over the last decade, Jumia has collaborated with forward-thinking businesses and brands to make an impact across key value chains, providing consumers with convenience and better shopping experiences. Furthermore, we have created numerous opportunities for SMEs to grow, which has benefited the economy. “We are thrilled to be celebrating ten years with our vendors, who have enabled us to provide the best shopping experience to consumers across Nigeria,” said Jumia Nigeria CEO Massimiliano Spalazzi.
Participating vendors will be able to sell their products and grow their businesses to millions of consumers on the Jumia platform.
“I am thrilled to be a part of Jumia’s 10-year anniversary sale.” They would benefit both vendors and sellers. I must thank Jumia for assisting SMEs like mine in growing and reaching more consumers. “I started my business on the platform over 5 years ago from nothing to being one of the top phone vendors,” Abdul-Hafeez Olayinka, Owner of Bafur Store, said.
Samsung, Coca-Cola, Adidas, Oraimo, Nivea, Diageo, Xiaomi, Itel, Unilever, Nestle, Apple, Anker, Nokia, Pernod Ricard, Reckitt Benckiser, Binatone, TCL, and other top brands will be featured in Jumia’s 10th anniversary sale.
