La Casera Awards ‘Spoken Word’ Challenge Winners

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La Casera Awards 'Spoken Word' Challenge Winners
La Casera Awards 'Spoken Word' Challenge Winners

The La Casera Company Plc., a carbonated soft drink brand, has rewarded the winners of its recently concluded ‘Spoken Word’ challenge, which aimed to highlight and celebrate talented budding creatives across the country.

According to the organization, the challenge was designed to allow talents to use their creative abilities to speak on important societal issues.

Many poets competed in the Spoken War contest for the grand prize of N1,000,000.

The contest received over 5,000 entries in its two preliminary stages, which were held online, with the top six contenders converging in Lagos for the grand finale show at the Pop Central Studios.

In both the first and second rounds, participants were shortlisted based on the number of likes they received as well as the judges’ reviews and scores.

The four judges were renowned poets, authors, and spoken word artists from Nigeria and other countries.

Olumide Holloway, Efe Paul Azino, Obii Ifejika, and Maryam Bukar Hassan were among them.

The contest’s grand finale was broadcast live on Popcentral TV, where David Osaodion Odiase, better known as 78th Psalmist, was crowned overall winner, with Loveth Liberty and Divine Titus taking home N500,000 and N300,000, respectively.

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Mr. Chinedum Okereke, Managing Director of The La Casera Company, stated, “We believe strongly in Nigerian youths and their potential.” They require brands to believe in them and support them through the various stages of their stardom, and our goal is to ensure that we provide a platform for creativity, fun, and youth empowerment.

“I’d like to congratulate the winners and let you know that the brand believes in your potential.”

Mr. Emmanuel Agu, Marketing Director of The La Casera Company, added that the contest was designed to inspire and reward creative talents, and that the organization was committed to instilling the ‘Can do’ spirit in Nigerian youths.

Odiase, the overall winner and a National Open University mass communications student, stated in his appreciation note, “My expectation was to get to the first three because I was competing against other candidates who are very good with their craft?” I am eternally grateful to La Casera because everything worked out in the end. This is one of the most inspiring learning curves I’ve ever experienced. I encourage my fellow students to never give up on their dreams.”