Stakeholders in the Nollywood industry have been admonished by the National Film and Video Censors Board (NFVCB), to ensure that films, and musical videos, among others, are free from depiction and glamorisation of pernicious contents like smoking tobacco, criminal acts, ritual killings, money rituals, among others.
On Tuesday, at the National Stakeholders’ Engagement on Smoke-Free Nollywood held in Enugu, Dr. Shaibu Husseini, The Executive Director of NFVCB, gave the directives.
On this latest entertainment news, he commended the Corporate Accountability and Public Participation Africa (CAPPA) for putting up the event as part of its corporate social responsibility in Nigeria’s creative industry.
He said that in the entertainment and creative industries, the film business plays a key role, adding that “we must continue to place the highest premium on the progress of the film industry.”
Husseini disclosed “We are facing an industry emergency requiring bold and ambitious actions from all parents, guardians, and stakeholders.”
Adding, he enjoined the stakeholders in the public and private sectors “to see the gathering as an important platform to forge strategic partnership in order to mobilise scarce funding and create innovative models to assist in educating/sensitizing mothers, youth and the general public to combat the hydra-headed menace in the form of unapproved and unclassified content.”
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Earlier in a remark, the Executive Director of CAPPA, Akinbode Oluwafemi had stressed the need for stakeholders to work towards a Smoke-Free Nollywood.
Oluwefemi stated that “we are at a point where we must stop the globalization of smoking and instead promote a healthy lifestyle.
“There is a need to reverse the role movies and music videos play in painting smoking and tobacco use as a cool way of life.”
According to studies, smoking is still common in Nigerian films, despite the Tobacco Control Regulations 2019 and the NTC-Act, which forbid tobacco sponsorships, advertising, and promotion in motion pictures and other forms of entertainment.
The CAPPA boss commended the Executive Director of the National Film and Video Censors Board, Dr. Husseini, for taking the bold step to dialogue with stakeholders in the industry towards a Nigerian screen free of unhealthy promotion of smoking tobacco.
