TGM Academy has unveiled an ambitious plan to train and certify 10,000 professional talent managers across Africa by 2030, marking a major investment in the continent’s creative economy as it seeks to strengthen the systems supporting artists, entertainers and creative professionals.
The initiative was announced in Lagos by Toyosi Etim-Effiong, Founder and Chief Executive Officer of That Good Media and TGM Academy, during the inaugural Talent Management Leadership Roundtable, which brought together representatives from government, diplomatic missions, the creative industry and development organisations to discuss the future of professional talent management in Africa.
The event also marked the introduction of TGM Academy as a specialised institution dedicated to developing talent management professionals through structured education, industry partnerships and practical training. According to Brandspur Brand News, the academy plans to back its long-term vision with a ₦2.5 billion funding programme aimed at expanding professional opportunities within Africa’s creative sector.
Discussions at the roundtable focused on strengthening the creative industry’s support systems by promoting ethical leadership, institutional collaboration, international partnerships and sustainable career development for African creatives. Organisers said the academy intends to help professionalise talent management and position it as a key driver of growth across the entertainment and cultural industries.
Participants from the United Kingdom, South Africa, the Netherlands and the British Council highlighted the importance of cross-border collaboration in expanding global opportunities for African talent. Representatives of the Lagos State Government and the Lateef Jakande Leadership Academy also reaffirmed support for initiatives that build human capital and strengthen the state’s creative economy.
The programme featured sessions on leadership, ecosystem development, brand partnerships and international representation, with industry executives sharing insights into the evolving role of talent managers in building sustainable careers for creatives. Organisers also introduced Megowa, a digital platform designed to connect African creatives, talent managers, brands and cultural institutions within a trusted professional network.
In addition, TGM Academy announced a scholarship fund that will support aspiring talent managers through sponsorships from public and private sector partners. The initiative is expected to widen access to professional training while creating a stronger pipeline of skilled managers capable of supporting the next generation of African creative talent.
The academy said insights gathered during the leadership roundtable will help shape its curriculum, partnerships and future programmes ahead of its official launch, as it works towards building globally competitive standards for talent management across Africa.
