VFD Microfinance Bank Launches New Brand Campaign

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VFD Microfinance Bank Launches New Brand Campaign
VFD Microfinance Bank Launches New Brand Campaign

VFD Microfinance Bank, a top microfinance institution in Nigeria, is pleased to announce the debut of its new branding campaign, “Enabling You to Achieve.” This programme demonstrates the bank’s dedication to enabling companies that operate in several key areas in order to support the expansion of the Nigerian economy.

The Brand’s Promise: Enabling You To Achieve

This is the straightforward yet profound brand promise of VFD Microfinance Bank, to guarantee the accomplishment of customers’ objectives. With the launch of the “Enabling You to Achieve” campaign, which revolves around the acronym A.C.H.I.E.V.E., VFD MFB is reaffirming its commitment to offering comprehensive support and creative solutions that benefit its clients. It also embodies a compelling vision of an equitable future driven by growth that we all hope to attain for Nigeria.

Together, the letters provide a roadmap outlining the bank’s primary impact areas for advancement in Nigeria, with each letter standing in for an essential element of the bank’s vision:

A.C.H.I.E.V.E

A – Agriculture

C – Clean Energy

H – Her / Women

I – Innovation / Tech

E – Education

V – Vehicle / Mobility

E – Entrepreneurship

Rotimi Awofisibe, Managing Director of VFD Microfinance Bank, stated in reference to the brand campaign, “The ‘Enabling You to Achieve’ campaign is a significant milestone in our mission at VFD Microfinance Bank to drive positive change and empower our customers. By focusing on Agriculture, Clean Energy, Women, Innovation, Education, Mobility, and Entrepreneurship, we are dedicated to building a brighter and more inclusive tomorrow for Nigeria.”

Continuing, he stated, “Each letter of A.C.H.I.E.V.E represents a critical component of our vision, creating a roadmap for our impact areas in Nigeria. By focusing on Agriculture, Clean Energy, Women, Innovation, Education, Mobility, and Entrepreneurship, we are dedicated to building a brighter and more inclusive tomorrow for Nigeria.”

Following the Nigerian brand news, Yonodu Okeugo, the General Manager for Sales and Partnership, also spoke about the brand campaign and highlighted some of the important partnerships, initiatives, and milestones the bank has reached in pursuing its A.C.H.I.E.V.E. objectives.

In order to increase the affordability and accessibility of car ownership for Nigerian consumers and businesses, VFD Microfinance Bank teamed with Autochek. By providing industry-leading financing alternatives and guaranteeing that consumers can obtain the automobiles they require with reasonable monthly installments, this partnership tackles financial difficulties.

Smallholder farmers have benefited from and are still receiving credits from the bank thanks to its collaboration with Zowasel. This programme ensures loan availability at a reasonable rate and encourages sustainable farming methods. The bank has helped 300 farmers so far.

By giving Nigerian students access to EduPoint, VFD Microfinance Bank is helping to revolutionise the education industry by giving them chances. By working together with Edupoint, we hope to advance STEM and digital learning and increase access to high-quality education for all.

Ever since partnering with the Music Business Academy for Africa, VFD Microfinance Bank has provided scholarships to 100 women so they can become proficient in the African music industry. This aligns with their ACHIEVE brand positioning, which emphasises enabling women to utilise their skills and abilities to enhance the workforce in Africa.

Additionally, Ms. Yonodu Okeugo said that the bank has helped companies in the sustainable energy sector.

VFD Microfinance Bank understands and meets the financial needs of both individuals and businesses by fusing traditional banking expertise with digital solutions and flexibility.