To please even more Nigerian customers, MAGGI Chicken Flavour seasoning cubes have been relaunched with a revitalizing blend of spices, including onion, turmeric, and celery, along with a heightened chicken flavor. Additionally, it is now offered in double-cubes for twofold convenience, which results in less packaging material. As Nestlé strives for a waste-free future, this milestone represents a victory for both consumers and the environment.
On the fringes of the MAGGI Creators Conference, a new platform that will link the brand with chefs, foodies, and food content producers, the announcement was made. To UNVEIL the double goodness of the brand-new MAGGI Chicken Flavour seasoning cubes, professionals had the chance to exchange information and work together on creative digital food storytelling at the event, which was arranged in collaboration with TikTok.
Nestlé Nigeria’s CEO, Wassim Elhusseini, made the following statement available to BrandSpur business and economy news desk: “We are excited to announce the relaunch of MAGGI Chicken Flavour Seasoning Cubes to bring an enhanced culinary experience to Nigerian consumers. With the double cube format, we are on a journey to reduce the packaging used in our production process by 25%. This approach is part of Nestlé’s ongoing efforts to protect our planet. We remain committed to growing our business in Nigeria sustainably.”
Furthering, Nestlé Nigeria’s MAGGI Category Manager, Rahamatou Palm Zakari-Adamou, also stated: “We are dedicated to providing seasoning cubes that enhance mealtimes for millions of Nigerian families. MAGGI has been a part of Nigerian cuisine for decades and is committed to always delivering delicious taste and aroma as well as remaining a trusted ally to the Cooks.”
Nigerian stores sell MAGGI seasoning cubes, and Nestlé uses customer information and input to build products that are tailored to regional cooking traditions and tastes.
