Showmax, Nigeria’s top streaming video-on-demand service, has launched its first-ever Firewood Jollof Festival in an exciting mix of premium entertainment and gastronomic excellence in association with Firewood Rice Nigeria.
Set to transform cuisine festival experiences in Nigeria, this first event was held on Saturday, 30 November 2024, at Muri Okunola Park on Victoria Island, Lagos. Attendees were eligible to get one to three months of Showmax Entertainment mobile plans to stream, view, and binge a large library of local and foreign films, series, kids’ shows, and documentaries from the convenience of a mobile device for every firewood jollof meal purchased at the festival.
The celebration marks another audacious move in Showmax’s goal to combine real Nigerian traditional events with world-class entertainment. Anticipated to attract more than 5,000 people, this elite event promised an unparalleled combination of culinary arts, digital video entertainment, and cultural celebration.
Commenting on the alliance before the event, MultiChoice Nigeria’s Executive Head of Marketing West Africa, Tope Oshunkeye, remarked: “We are excited to be a part of the Firewood Jollof Festival, as it gives us the opportunity to provide meaningful and memorable engagements with customers, and showcase a range of content on our platform this festive season.”
Showmax will have a special place on the festival grounds where attendees may explore its premium content offers, subscribe to Showmax, and learn more about its value-packed entertainment bundles as part of this special cooperation.
Continuing, she had this to say: “This partnership aligns perfectly with our commitment to showcasing the richness of our culture through food, fashion, and music. Together, we aim to create an unforgettable experience that will bring people together and inspire new stories to be shared.”
According to Firewood Jollof Nigeria’s MD/CEO, Chizoma Chukwueke: “After eight years of perfecting our craft, we’re thrilled to partner with Showmax to elevate the Firewood Jollof experience to new heights. This festival represents the pinnacle of our journey and the beginning of an exciting new chapter in Nigerian culinary entertainment.”
Among Nigeria’s media and entertainment stars present at the Firewood Jollof Festival were Hilda Baci, Sisi Yemmie, Tomike, Enioluwa, Dorathy from BBNaija, and Bisola Aiyeola. As Nigerians will be seeing some of their preferred food content makers in action, other attractions include interactive culinary demos and live musical performances.
Showmax’s “Holiday Tree-Ts for You” campaign—which features a range of festive content—is helping to maintain the holiday joy well after the celebration. Highlights comprise Africa Magic favourites such as Fairytale Wedding, Italo, and Omera in addition to Showmax Originals including Princess on a Hill, Wura Season 3, and Style Magnate. With the 2024 box office blockbuster IF along with shows like Dune: Prophecy Season 1, Yellowstone, and Fight Night: The Million Dollar Heist, the foreign schedule is as exciting.
For additional information, Showmax.com
