Spotify’s 2024 Wrapped, delves deeply into the top songs and undiscovered gems that Nigerians enjoyed this year, with Apostle Femi Lazarus topping the Podcast Category.
The focus is on Nigeria’s thriving music industry, which is a major force on the world stage.
Nigerian musicians have dominated the top 10 most-streamed list for the fourth consecutive year, demonstrating the country’s persistent support for its talent. Asake is the most streamed artist in Sub-Saharan Africa (SSA), particularly in Benin, Nigeria, and the Gambia. Not only was the Gen Z audience enthralled, but Asake, Burna Boy, Shallipopi, and Seyi Vibez also captured the attention of listeners aged 13 to 55 and older, making it onto the top 10 musicians list for these demographics.
With their songs “Dealer” and “Instagram,” rising talents Ayo Maff and Muyeez dominated the list of most-streamed songs, demonstrating the industry’s promising future. Burna Boy held his own with “Higher,” while Young Jonn’s songs “Aquafina” and “Stronger” demonstrated his enduring appeal.
BrandSpur art and entertainment news report that the industry is being driven forward by this dynamic fusion of the old and the new.
According to Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu: “Spotify is always honoured to showcase the depth of Nigerian music and its incredible talents through Wrapped each year. The seamless blend of generations and genres showcases the unique power of Nigerian music to resonate both locally and globally. It’s inspiring to see how our artists are not just shaping culture at home but also making waves internationally.”
Podcast Picks
A broad podcast scene is being listened to by Nigerians. Apostle Femi Lazarus is at the top, followed by inspirational programs such as Napoleon Hill, Jim Rohn, Earl Nightingale’s voice on the Success Addicted Podcast, and many more. Also near the top of the list are the podcasts of Cycasmotivation, Apostle Joshua Selman, and The Honest Bunch.
Continuing, Nigeria’s 2024 Listening Patterns With a 146% rise in local music consumption over the previous 12 months, Nigeria’s passion for indigenous talent is evident. Nigeria’s music culture is mostly driven by the cities of Lagos, Port Harcourt, and Abuja.
The podcast categories with the fastest growth are Religion & Spirituality, Lifestyle & Health, Business & Technology, Arts & Entertainment, and Educational.
Album Charts: A Mix of Fresh and Familiar
Young Jonn’s Jiggy Forever is the most streamed album, followed by Asake’s Lungu Boy, in a shocking turn of events. Odumodu’s Eziokwu returns from the previous year, and Rema’s HEIS and Asake’s Work of Art placed first and second, respectively, with the latter making a significant comeback.
Global Domination: Burna Boy and Ayra Starr
There is no denying Burna Boy’s worldwide influence. He is the only Nigerian in the UK’s Top 100 and the country’s most-exported musician. Ayra Starr, a Spotify RADAR alumna and rising worldwide talent, is likewise making waves. She is the most streamed Nigerian artist in Latin America, the most popular Nigerian female artist in Europe, and the top Nigerian artist in Ghana, Kenya, and Nigeria. She has been on Spotify’s global list for the longest period, exceeding even Rema and Burna Boy, and she shares stages with Coldplay and Chris Brown.
Only the Spotify mobile app (iOS & Android) allows customers to plunge into their customized 2024 Wrapped experience. A customized playlist with music videos from their favorite musicians of the year will be available to premium subscribers.
The Wrapped experience is a delight for fans of Ayra Starr, Joeboy, Ladi Poe, Crayon, Magixx, and Bayanni, as these artists deliver unique messages. Additionally, users can share their Wrapped results on their preferred social media sites and messaging apps. Sharing Wrapped results on TikTok’s FYP and Stories is now simpler than ever thanks to Spotify’s recent sharing integration with TikTok.
Below is a comprehensive overview of the top Spotify Wrapped lists:
