Meta is launching a standalone AI app after incorporating Meta AI into Facebook, Instagram, WhatsApp, and Messenger. Like the ChatGPT app and other AI assistant apps, this app, which was shown at Meta’s LlamaCon event on Tuesday, enables users to access Meta AI within an app.
To attract consumers, Meta is attempting to capitalise on what sets it apart from businesses such as OpenAI and Anthropic: based on years of data that you have probably shared on Facebook or Instagram, Meta already has an idea of who you are, what you like, and who you hang out with.
According to the company, the ability of Meta’s AI app to: “[draw] on information you’ve already chosen to share on Meta products,” such as your profile and the content you interact with, allows it to stand apart from other AI assistants. These customised answers will initially be accessible in the United States and Canada.
Furthering, if you tell Meta that you are lactose intolerant, for instance, it may remember that before suggesting that you attend a wine and cheese tasting on your next trip. You can also provide Meta with more personal information that it might keep in mind for future interactions with its AI. Users should be mindful of how Meta may use the information they provide to its chatbots, just like they would with any AI product.
The majority of Meta’s revenue comes from its targeted advertising business, which is powered by its abundance of user data. In a mock-up image, Meta depicts a person asking the AI to describe them using three emojis, which they subsequently shared with their friends, BrandSpur digital news platform reports.
Meta’s AI app also provides a Discover feed, where you can share how you’re utilising AI with your friends. Only when a user chooses to share their interactions with Meta AI will they be shown in the stream. Some generative AI fads, such as the recent craze for trying to seem like Barbie dolls or Studio Ghibli characters, may be amplified by this feed. However, we’re looking at you, Venmo, and not all apps need to have a social feed.
