A Milestone Moment Marked by Notable Guests, Immersive Experiences, and Elevated Design
HONG KONG SAR – Media OutReach Newswire – 5 August 2025 – TUMI, the leading international travel, lifestyle and accessories brand, celebrated the grand opening of its first China flagship store at the iconic Shanghai Centre. TUMI welcomed guests to an exclusive launch event in celebration of the flagship’s grand opening—an evening rooted in design, culture, and meaningful connection. This milestone flagship is the latest reflection of the brand’s continued investment in the region and its commitment to serving the global traveler with immersive, elevated and personalized retail experiences.
An Exclusive Milestone Celebration
A symbolic ribbon-cutting ceremony marked the occasion, drawing notable guests from across the region and beyond and featuring a special appearance by newly named Asia-Pacific brand ambassador Wei Daxun.
Immersive Store Design Featuring Art, Displays, and Activations
Rooted in TUMI’s commitment to purposeful, performance-driven innovation, each element of the flagship’s immersive design—from the sculptural façade to curved LED screens and evocative Journey art installation—seamlessly blends the brand’s signature minimalist luxury with modern architectural aesthetics.
Echoing the sculptural elegance of 19 Degree, the flagship’s bold exterior greets visitors with a cascading metallic panel façade defined by fluid contours. This striking design detail is a nod to the collection’s signature curvature and reflects the brand’s commitment to thoughtful craftsmanship—starting from the outside in. Conveying effortless elegance in motion, refined scenario-based displays showcase the full range of TUMI men’s, women’s and travel accessories throughout thoughtfully designed spaces. A distinctive open-concept VIP area presents meticulously curated premium travel and luggage offerings, while clients can visit the interactive materials wall to experience TUMI’s innovations in cutting-edge design material technology firsthand.
Unique to the Shanghai flagship is a dedicated art installation space that bridges TUMI’s design philosophy and local artisan culture. Rooted in respect for material integrity and purposeful craftsmanship, the debut work, Journey, was created from bamboo by renowned contemporary artist Xu Fei. Exploring the intersection of movement, intention, and form, Journey draws on the ancient Chinese cosmological concept of ’round heaven and square earth’—a balance of fluidity and grounding that echoes TUMI’s approach to design. The installation embodies the brand’s belief that travel is not just about where you’re going, but how you move through the world—with clarity, resilience, and meaning.
TUMI China Flagship Store at Shanghai Centre
Address: Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jing’an District, Shanghai.
Opening hours: 10am – 10pm
For more information about the flagship opening, additional content, and brand updates, follow along on TUMI.com and @TUMITravel social media channels.
Hashtag: #TUMI
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About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
