Truecaller has expanded into the global eSIM market with the launch of a new travel connectivity service across 29 countries, including Nigeria, as the company intensifies efforts to diversify revenue streams beyond digital advertising.
The caller identification platform said the new eSIM offering is targeted at international travellers seeking flexible mobile data access across multiple markets without relying on traditional physical SIM cards.
Countries included in the initial rollout span Africa, Europe and North America, including the United States, United Kingdom, Canada, South Africa, Egypt, Germany, France, Spain and Italy.
Brandspur Brand News gathered that the service will offer different subscription plans ranging from 1GB data packages valid for seven days to larger 20GB plans lasting up to 30 days.
The company disclosed that the new business line is being powered through partnerships with global connectivity provider Telna and telecom technology firm Telness Tech.
Industry analysts say the move reflects growing competition within the rapidly expanding eSIM market, where technology companies are increasingly targeting international travellers and remote mobile users through digital connectivity solutions.
Although the market already includes established players such as Airalo, Holafly and Roamless, Truecaller believes its existing global user base provides a strong competitive advantage for customer acquisition and service distribution.
Chief Operating Officer of Truecaller, Fredrik Kjell, said the company intends to leverage its more than 500 million monthly active users to accelerate adoption of the new eSIM product globally.
The expansion comes as the company responds to weaker financial performance recorded in the first quarter of 2026, during which advertising revenue declined sharply alongside a drop in net sales.
Truecaller recently reduced its workforce by about 70 employees after reporting a 27 percent decline in quarterly net sales, while advertising revenue reportedly fell by 44 percent during the same period.
The company has increasingly shifted focus toward subscription-driven products, including AI-powered services and family protection features, with the eSIM business expected to create additional recurring revenue opportunities.
Technology market observers say rising global adoption of eSIM-enabled smartphones, increasing international travel demand and growing preference for digital mobile connectivity solutions continue to drive investor interest in the global eSIM sector.
