The National Institute of Marketing of Nigeria (NIMN) has announced plans to induct about 100 new marketing professionals and conduct elections to fill six vacant positions on its governing council during its 2026 Annual Marketing Conference and Annual General Meeting (AGM) in Port Harcourt.
Scheduled for June 18 to 20, the three-day event is expected to bring together marketing practitioners, business leaders, academics, policymakers and students from across Nigeria to discuss emerging trends shaping the future of the profession.
The conference, themed “Community, Culture and Connection: Re-imagining the New Market,” will also serve as a platform for professional advancement, with qualified participants eligible for induction into Associate and Fellow categories of the institute. According to Brandspur Brand News, the AGM will provide members an opportunity to participate directly in leadership decisions through elections into vacant council seats.
Activities will begin with a dedicated students’ conference designed to connect aspiring marketers with experienced industry professionals and expose them to practical realities within the marketplace. The programme will also feature keynote presentations, panel discussions and research sessions focused on the evolving relationship between consumers, brands and communities.
One of the major highlights will be the unveiling of a collaborative research project between NIMN and Lagos Business School examining how community engagement, cultural relevance and meaningful connections are reshaping marketing strategies in Nigeria and beyond.
NIMN President, Bolajoko Bayo-Ajayi, said the institute is encouraging marketers to move beyond traditional audience-reach metrics and focus on building stronger relationships with consumers. She noted that the conference is designed to deliver practical insights that support innovation, professional development and long-term value creation within the Nigerian economy.
The event will conclude with the institute’s AGM, where members will deliberate on governance matters, elect new council representatives and discuss strategic priorities for the future of marketing practice in Nigeria.
