Kraft Heinz and The Walt Disney Company have entered into a long-term strategic partnership that will integrate several of Kraft Heinz’s flagship brands across Disney’s theme parks, cruise operations, streaming platforms and consumer experiences, marking one of the most extensive brand collaborations announced in 2026.
The agreement spans Disney’s North American parks and resorts, Disney Cruise Line and selected media platforms, creating new opportunities for branded dining experiences, co-developed products and immersive consumer engagement. The collaboration is designed as an evolving partnership rather than a fixed-term promotional campaign.
Under the alliance, visitors to Walt Disney World Resort and Disneyland Resort will see new menu offerings, themed food experiences and custom Heinz condiment stations at numerous dining locations, while co-branded consumer products inspired by Disney characters and franchises will also reach retail outlets, Brandspur Brand News reports.
The companies are also expanding the partnership into entertainment, with collaborative content expected across Disney’s streaming ecosystem. Fans attending Disney’s D23 event will receive an early look at several projects currently under development as both companies deepen their commercial relationship.
The launch will be supported by an integrated marketing campaign titled Together at Last, aimed at connecting family dining moments with Disney storytelling through a range of Kraft Heinz brands.
For Kraft Heinz, the partnership represents a broader strategy to strengthen consumer engagement beyond traditional retail channels as changing consumer preferences reshape the packaged food industry. By using Disney’s parks and entertainment destinations as real-world testing environments, the company aims to develop products and experiences that can later be expanded into wider markets.
Disney, meanwhile, is expected to leverage the alliance to enhance guest experiences across its attractions while expanding its portfolio of corporate partnerships that combine entertainment, food and consumer products. The companies have not disclosed the financial details of the agreement.
