Dolapo Otegbayi, founder and principal consultant of DKO Consulting, has launched Know Your Store: A Practical Guide to Better Store Visits, a digital publication designed to help sales professionals, marketers and business owners turn routine store visits into practical insights that can improve commercial decisions.
The downloadable guide costs ₦12,500 and is available for purchase through Selar. It is the first release in the DKO Commercial Pocket Guides series, which aims to make commercial knowledge and hands-on business experience more accessible to professionals and organisations.
Drawing on more than 25 years of experience in sales, marketing and commercial leadership, Otegbayi developed the guide around a central business challenge: gathering information from retail outlets is not enough unless that information leads to better decisions and action. The Brandspur Brand News Desk reports that the publication focuses on helping commercial teams understand what is happening in stores, identify underlying problems and determine appropriate next steps.
At the centre of the guide is the DKO Store Visit Roadmap, a five-stage framework built around preparation, observation, engagement, diagnosis and action. The approach encourages users to plan before visiting a store, examine product displays and shopper behaviour, assess competitors, ask more useful questions and follow up with clearly defined actions.
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The guide is intended for a broad range of professionals, including sales representatives, merchandisers, supervisors, sales managers, marketers, distributors, small and medium-sized business owners, and other commercial teams. Its practical tools are designed to help users identify missing products, assess how goods are presented on shelves, understand sales-related challenges and recognise opportunities that might otherwise go unnoticed.
For businesses that depend on retail distribution and in-store visibility, the quality of information gathered during field visits can influence merchandising decisions, customer relationships and how effectively products compete for attention. The guide seeks to bring greater structure to that process, moving store visits beyond basic product checks and towards a clearer understanding of what needs to change.
The publication also marks an expansion of DKO Consulting’s work beyond advisory services into practical learning resources. Know Your Store is Guide No. 01 in the new series, with the wider initiative focused on presenting commercial principles in a format professionals can apply directly to their work.
Individuals can purchase the downloadable eBook for ₦12,500 on Selar by searching for Know Your Store: A Practical Guide to Better Store Visits from DKO Consulting. The purchase licence is for individual use and does not permit unauthorised copying, sharing, redistribution or resale. Businesses seeking access for teams or entire organisations are advised to contact DKO Consulting about team licensing.
