U.S. Army Special Forces Conclude Training with Nigeria Navy Special Boat Service

Esan Bolaji
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U.S. Army Special Forces Conclude Training with Nigeria Navy Special Boat Service

July 13, 2021 – On Thursday, 25 officers of the Nigerian Navy Special Boat Service completed a five-week Joint Combined Exchange Training (JCET) alongside a team of U.S. Army Special Forces.

Throughout the JCET, the American military trainers and the Nigerian Navy ​special operations forces trained together on a broad range of land-based skills and tactics, such as countering improvised explosive devices (IEDs).

The exercise is part of a series of U.S. engagements with the Nigerian military that provides opportunities for the Nigerian military and U.S. elite units to work together, learn from each other, and strengthen relationships.

Nigeria Navy Special Boat Service
U.S. Army Special Forces Conclude Training with Nigeria Navy Special Boat Service | Brand Spur Nigeria

Delivering remarks during the JCET closing ceremony in Lagos, Acting U.S. Consulate Political and Economic Chief Merrica Heaton noted that the U.S. government works closely with all the services of the Nigerian military to provide technical assistance, equipment, and professional exchange and training opportunities.

According to her, the JCET is part of a close and continuous military partnership between the United States and Nigeria spanning decades to strengthen defence ties and promote regional security.

“The United States Mission to Nigeria is a steadfast partner — helping combat maritime crime in the Gulf of Guinea, counter violent extremists in the Northeast, and enforce the rule of law throughout the region,” Heaton said.

The magnitude of this summer’s engagements demonstrates the strategic importance of the United States-Nigeria bilateral relationship: the U.S. is delivering A-29 SUPER TUCANOs as part of the largest defence sale to an African country; the United States Navy, Coast Guard, and Marine Corps are scheduled for extensive programs in Nigeria beyond pre-COVID levels. These engagements build on a longstanding security partnership, particularly in the Gulf of Guinea.

Nigeria participates in multiple bilateral and multilateral military exercises with the United States, including African Lion, Flintlock, and Obangame Express.

The U.S. and Nigeria cooperate on maritime security, military professionalization including human rights, counterterrorism efforts against Boko Haram and ISIS-West Africa, defence trade, and strengthening governance.

FCMB Announces Appointment of Mrs. Yemisi Edun as The New Managing Director

Esan Bolaji
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FCMB Announces Appointment of Mrs. Yemisi Edun as The New Managing Director

The Board of Directors of FCMB Group Plc have announced the appointment of Yemisi Edun as the Managing Director of First City Monument Bank (FCMB) Limited. This announcement is subsequent to the end of service of the bank’s former Managing Director, Adam Nuru.

The Board had earlier reviewed media allegations made in late 2020 against the former MD and did not establish any contravention of its policies. The Board of Directors of FCMB thanks Mr. Nuru for his years of dedicated service and wishes him all the best in his future endeavours.

FCMB Appoints Yemisi Edun Acting MD CEO Brandspurng
Mrs. Yemisi Edun | www.brandspurng.com

Prior to this appointment, the new Managing Director, Yemisi Edun was the Executive Director/ Chief Financial Officer of the bank and previously served as the acting Managing Director.

With a work experience spanning nearly 35 years, Yemisi Edun holds a Bachelor’s degree in Chemistry from the University of Ife, Ile-Ife and a Master’s degree in International Accounting and Finance from the University of Liverpool, United Kingdom.

She is a Fellow of the Institute of Chartered Accountants of Nigeria and a Certified Financial Analyst, CFA Charter holder. She is also an Associate Member of the Chartered Institute of Stockbrokers; an Associate Member of the Institute of Taxation of Nigeria; a Member of Information Systems Audit and Control, U.S.A; and a Certified Information Systems Auditor.

Unilever Partners With Arzeda To Harness Computer-Designed Enzymes

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Unilever Partners With Arzeda To Harness Computer-Designed Enzymes

Unilever and Arzeda, the industry-leading Protein Design Company™, have entered a strategic partnership to apply the latest advances in digital biology to discovering and designing new enzymes.

The partnership will impact many of the world’s leading cleaning and laundry products, including Unilever’s OMO (Persil), Sunlight, and Surf.

Enzymes are fundamental to the natural and living world around us, responsible for nearly all biological functions that take place on earth, from how plants and trees absorb CO2, to how we convert food to energy in our bodies.

Enzymes have also long been a key ingredient in cleaning and laundry products, breaking down stains made from fat, oils, and protein chains on our laundry and surfaces. To date, science has only scraped the surface of the benefits it could provide in our everyday lives. Unlocking their power could provide almost endless possibilities.

Under the partnership, over the next three years, the global consumer goods company will apply Arzeda’s world-leading digital biology techniques to its own product innovations across its cleaning and laundry portfolio.

Arzeda learns from the vast number of enzymes already in nature and uses smart technologies – a combination of physics-based computational protein design and deep learning, a form of AI – to optimise their functionalities. As well as exploring enzymes occurring naturally in the world, Arzeda is also able to design diverse, new versions with unique benefits that would otherwise not have been possible.

Originally derived from nature, Arzeda optimizes enzymes to replace ingredients with a high environmental footprint commonly found in most cleaning and laundry products. As part of its Clean Future strategy, Unilever has committed to eliminating virgin fossil fuels as a feedstock for the chemicals in its cleaning and laundry product formulations.

Enzymes, which are low carbon, naturally derived, and deliver added performance benefits, will be critical in helping Unilever realize its Clean Future ambition.

The discovery and optimization of new enzymes in formulations could result in up to 50% fewer ingredients required while delivering superior cleaning benefits to the consumer.

An Impact Beyond Our Business

As well as delivering new benefits for the cleaning and laundry sector, this partnership will encourage knowledge-sharing of previously undiscovered uses for enzymes that could solve wider consumer, industrial and environmental challenges across multiple sectors.

Arzeda is working with a number of global players at present to produce future-focused solutions to large societal and everyday problems, from the production of renewable chemicals to self-healing phone screens.

Peter ter Kulve, Unilever Home Care President said, “This partnership is an exciting step forward as we work to transform our cleaning and laundry business to be superior, sustainable and affordable to all. We look forward to working with Arzeda in developing a new generation of ultra-performing cleaning and laundry products with an environmental impact a fraction of the size of current products.”

Alexandre Zanghellini, CEO and founder of Arzeda said, “We are delighted to work with Unilever to support their Clean Future ambition with enzymes that improve the environmental footprint of consumer products.

Arzeda’s mission is to design and manufacture new proteins that improve health and sustainability, and we see this partnership as a key milestone to make this a reality in-home care.

Working with Unilever, we hope to create a new era for industrial enzymes that will contribute to a more sustainable world while improving the consumer experience.”

University of Oxford and FMDQ Group Launch Pioneer Global Partnership

Esan Bolaji
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University of Oxford and FMDQ Group Launch Pioneer Global Partnership

The Oxford Foundry, University of Oxford, United Kingdom, and FMDQ Private Markets Limited (FMDQ Private Markets), a subsidiary of FMDQ Holdings PLC, Nigeria (FMDQ Group), Africa’s first vertically integrated financial market infrastructure group have launched a global partnership to accelerate the growth of Nigeria’s start-up ecosystem and nurture a future generation of young Nigerian leaders in entrepreneurship, through knowledge exchange and collaboration.

The partnership will support Nigeria’s future business leaders and high-growth start-ups to access the networks and skills they need to grow and sustain their businesses, create jobs and inclusive socio-economic growth, and facilitate the growth of Nigeria’s venture ecosystem.

Critically, the partnership supports collaboration and knowledge exchange between the UK and Nigerian angel investment communities, as Nigeria’s community matures. Ventures will be supported to develop market solutions in high-potential sectors such as technology, agriculture, green industries, and healthcare.

University of Oxford and FMDQ Group Launch Pioneer Global Partnership

Nigeria has one of the largest numbers of technology start-ups in Africa and has been identified as one of the eleven ‘3G’ countries by Citigroup – countries of large growth potential and profitable investment opportunities.

There is an increasing number of programmes to support Nigerian start-ups, with corresponding high demand, implying that there is huge potential and opportunity to create new partnerships to support high growth potential businesses, and an increased need to access capital. Currently, over 80% of venture/start-up funding comes from an entrepreneur’s personal or family resources.

Through this partnership between Oxford Foundry and FMDQ Private Markets – the largest private capital platform in Nigeria, – a bespoke Programme, starting in late 2021, leveraging the University of Oxford’s global, multidisciplinary networks and Nigeria’s entrepreneurship ecosystem, to support Nigeria’s future business leaders and high-growth start-ups to access the networks, skills and investment pathways they need to grow their businesses, has been co-created.

The Programme is focused on three (3) key areas, to Upskill, Grow and Accelerate, with the facilitation of the training of twenty (20) young Nigerian aspiring entrepreneurs and future leaders through the OXFO-FMDQ Young Entrepreneurial Leaders programme; the promotion of knowledge exchange and sharing best practice across Oxford’s and Nigeria’s angel investment communities, through roundtables and relationship building initiatives, to unlock vital capital; and the acceleration of five (5) high-potential Nigerian start-ups through a tailor-made OXFO x FMDQ Start-up Bootcamp, to scale up transformative social and economic impact in Nigeria.

The Programme leverages the Oxford Foundry’s unparalleled assets, including networks, partnerships and a venture building and leadership curriculum delivered by some of the world’s leading experts. 

According to Ana Bakshi, Director of the Oxford Foundry,

“I am sincerely pleased to launch our first global partnership with FMDQ in Nigeria. Nigeria has one of the largest numbers of tech start-ups in Africa, and Africa is a continent of immense entrepreneurial talent and high-growth venture potential.

There is a huge opportunity to invest in the future generation of global entrepreneurs and leaders who will come from across the continent, and this first partnership is an important step to build new relationships and learn from other entrepreneurial ecosystems.

Now more than ever, it’s vital that we share our resources, access to networks and opportunities, and work together across geographical boundaries to benefit society, create jobs and boost economies. We want to open the Oxford Foundry up to the world, and together, support the next generation of entrepreneurs and leaders to create the purpose-led impact and positive change we all need to see.”

Bola Onadele. Koko, Chief Executive Officer of FMDQ Group, stated that,

“FMDQ is delighted to be the first global partner of the Oxford Foundry, particularly on this laudable initiative, which emphasises the provision of critical support for high-growth start-up businesses.

It is vital that young Nigerian start-up companies and high-growth small- and medium-sized enterprises (SMEs) are provided with the skills, networks, mentorship and capital required to overcome the barriers to successfully grow and sustain their businesses, thereby creating employment opportunities and supporting poverty alleviation in the country.

FMDQ Group, through its wholly-owned subsidiary, FMDQ Private Markets, is excited to work with a credible partner to deliver the key programmes under the partnership to develop and transform Nigeria’s young entrepreneurs, further entrenching the ethos of the Group’s mission – we collaborate to empower markets for economic progress towards delivering prosperity.

Furthermore, this Programme is in close alignment with FMDQ Private Market’s flagship initiative – SCALE (Start-up Capital Access & Liquidity Ecosystem) – aimed at supporting the growth of high–potential Nigerian-based start-up companies, creating a pipeline of sustainable businesses in Nigeria.”

The Oxford Foundry Entrepreneurship Centre at the University of Oxford was opened by the CEO of Apple, Tim Cook, in 2017, to provide all students and alumni of the University of Oxford, as well as wider communities, the entrepreneurial and technology experiential skills and training they need to succeed in their chosen careers, and to build and lead purposeful, sustainable ventures that benefit people and the planet.

Through local, national, and international partnerships, the Foundry is democratising entrepreneurship and opening up Oxford University’s talent, resources and networks to the world.

To date, the 32 ventures on the Foundry’s Accelerator Programme, Elevate, have raised over £43 million since joining the Programme, are valued at over £150m, have created more than 170 jobs globally, and are creating a positive impact around the world across different sectors and industries.

FMDQ Private Markets Limited, a wholly-owned subsidiary of FMDQ Group, is an organised platform focused on promoting the inclusion of private companies in the Nigerian capital markets, by providing the much-needed information in the market for private companies’ securities as well as a medium for the disclosure of activities of private companies in the Nigerian debt and equity capital markets, serving as an information repository for the recording of these activities, via restricted access portal, the Private Companies’ Securities Information and Distribution Portal, and ultimately, improving credibility in the market for private issuances.

FMDQ Group is Africa’s first vertically integrated financial market infrastructure (FMI) group, strategically positioned to provide registration, listing & quotation services; integrated trading, clearing & central counterparty, settlement, risk management for financial market transactions; and depository of securities; as well as data and information services, across the debt capital, foreign exchange, derivatives and equity markets, through its wholly-owned subsidiaries – FMDQ Securities Exchange, FMDQ Clear, FMDQ Depository and FMDQ Private Markets – towards transforming the Nigerian financial markets to become “GOLD” (Globally Competitive, Operationally Excellent, Liquid and Diverse) in alignment with its global counterparts.

Dolapo Otegbayi joins MWA Top 50 Africa Marketing Leaders, emerges Woman of the Year

Esan Bolaji
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Dolapo Otegbayi joins MWA Top 50 Africa Marketing Leaders, emerges Woman of the Year

Specialized Nutrition Director at FrieslandCampina, Dolapo Otegbayi has been listed on the Top 50 Africa Marketing Leaders for 2021 as she emerged the Marketing World Woman of the year during the Marketing World Awards (MWA) which held on Friday, July 2, 2021, at the prestigious Movenpick Hotel in Accra, Ghana.

Marketing World Awards is a unique premier platform for marketers, communicators and agencies across Africa to showcase their creative excellence and successful strategies in sustaining their brands and clients.

Dolapo Otegbayi
FrieslandCampina, Specialized Nutrition Director, Dolapo Otegbayi | Brand Spur Nigeria

Now in its 10th edition, the Marketing World Awards was launched to recognize outstanding organizations and individuals that have delivered superior product value to the market and exhibited excellence in upholding concrete marketing strategies, display uniqueness and innovativeness among offerings, convey clear messages to its consumers, and driving distinctiveness.

With profound expertise and competence in Brand Management, Project and Portfolio Management, Business Strategy, Brand Journalism, Marketing Communications, among others, Dolapo Otegbayi’s experience spans over two decades of professionalism in building brands and driving sustainable growth for businesses.

She is known to have midwifed some of the most consumer-centric campaigns for Peak and Three Crowns during her tenure as the company’s Innovation Manager, Marketing Manager, and Head of Shopper Marketing.

In 2017, she was listed on the Top 50 Marketing Communication Professionals in West Africa and received the award for Outstanding Woman in Marketing in Nigeria. In 2018, she was honoured with the Marketing Thought Leader Award.

The cerebral Amazon is a member of the Advertising Practitioners Council of Nigeria (APCON) and a Fellow of the National Institute of Marketing of Nigeria (NIMN). She holds a Masters degree in Public and International Affairs (MPIA) from the University of Lagos; an MSc in Global Marketing from the University of Liverpool; and a Certificate in social media marketing from Northwestern University, Illinois, USA.

EXMAN Two-Day Brand Experience Summit Begins Tomorrow

Esan Bolaji
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EXMAN Two-Day Brand Experience Summit Begins Tomorrow

All arrangements have been concluded for the successful hosting of the much-anticipated Experiential Marketers Association of Nigeria (EXMAN) Brand Experience Summit billed to hold this week, on the 14th and 15th July 2021.

The two-day Brand Experience Summit will feature two plenaries and 40 sessions across five different parallel streams each day covering Brands/Campaigns/Ideas, Marketing Technology/Data, Agency/Insights/Measurement, Shopper/Trade Marketing and Academy. According to the organisers, the topics under each stream have been carefully curated to cover the wide gamut of business practice, consumer engagement, evidence-based marketing, creativity, and business growth.

EXMAN
EXMAN PRESIDENT-TADE ADEKUNLE | Brand Spur Nigeria

The hybrid event which will hold virtually and at Providence By Mantis in Ikeja, Lagos, boasts seasoned speakers across industries.

The summit will have:

  • Tosin Runsewe, CEO at Afya Care/Non-Executive Chairman, Evercare Hospital Lekki;
  • Biola Alabi, Founder, Biola Alabi Media;
  • Cosmos Maduka, Chairman Coscharis Group and
  • Stella Fubara, Director International Operations – Dubai Dept of Tourism Commerce & Marketing, as plenary speaker.

Mr. Cosmas Maduka will kick off the first day by talking about how to grow a business from small to big business while Stella Fubara-Obinwa will be speaking about building brand experience for destination brands.

On day two, the plenaries will be taken by Biola Alabi who will be talking about building brands with cultural relevance while Tosin Runsewe will speak about preparing your business for the big stage.

Among the powerful lineup of speakers also expected at the summit are:

  • Adenike Adebola, Marketing and Innovations Director, Guinness Nigeria;
  • Amaechi Okobi, Group Head, Corporate Communications – Access Bank;
  • Emmanuel Agu, Group Marketing Director, JOTNA Nigeria Limited,
  • Dr Rotimi Olaniyan Founder, Experiential NG;
  • Tolulope Medebem, CEO Aster Integrated Marketing Ltd.;
  • Mr. Kehinde Salami, MD, Ideas House and
  • Himanshu Verma CEO Ipsos Nigeria and West Africa.

Others are:

  • Atunyota ‘Alibaba’ Akpobome, the famous ‘Alibaba’ Comedian;
  • Oluwaseyi Adeoye, CEO Pierrine Consulting;
  • Kayode Olagesin, CEO Towncriers;
  • Steve Babaeko, President AAAN;
  • Femi Adelusi, President MIPAN, GMD BrandEye;
  • Dr Lekan Fadolapo, Registrar/CEO APCON;
  • Ayona Trimnell Coordinator, W initiative, Access Bank;
  • Tinuke Bosun-Okusaga, Management Consultant;
  • Victor Gbenga Afolabi, Group CEO, GDM Group and
  • Emeka Oparah, VP Corporate Communications and CSR, Airtel, among others.

According to the President of EXMAN, Mr. Tade Adekunle, the Brand Experience Summit is set to provide a platform for robust discussions about business growth, innovation, and brand experience in Nigeria. These discussions will be the focus over the two days of the Summit.

Mrs. Sola Antwi, the Communications Lead for the Brand Experience Summit explained that the summit will be delivered in a hybrid format. According to her, attendees can register for the summit by going to the EXMAN website, www.exman.com.ng.

Senate Set To Ban JAMB From Admitting Below 18 Years

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Senate Set To Ban JAMB From Admitting Below 18 Years

The Nigerian Senate is set to ban JAMB from admitting candidates below 18 years of age.

According to reports, the Senate Committee on Basic Education led by Senator Akon Eyakenyi said they are working towards amending the law establishing the Joint Admissions and Matriculation Board (JAMB) to stop the board from admitting candidates below the age of 18 years.

According to the committee, age has a lot to do with learning ability, particularly in higher institutions.

Senator Akon Eyakenyi noted that education is very important in the development of the country stressing that the sector deserves to be given much attention.

The Senator described the JAMB as a bridge between the secondary and the university, stressing that the agency was a necessary vehicle for the delivery of quality and standard education in Nigeria.

“If the products from the secondary schools are not properly catered for to be assessed before turning them into the university definitely you will have a problem,” she said.

Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

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Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

After weeks and months of auditions, evictions, and drama, Bayelsan born Kingdom Kroseide has been crowned the Nigerian Idol 2021 for displaying an enthralling music prowess that swayed millions of votes and fans in his favor to beat Francis Atela at the grand finale of the singing competition, sponsored by the truly world-class and proudly Nigerian brand, BIGI.

BIGI is a carbonated soft drink with twelve variants from the stable of Rite Foods Limited, and the headline sponsor of the music reality show. The Bigi soft drinks have, for over 10 weeks refreshed and revitalized all contestants who contested for season 6 of the Nigerian Idol.

On 24 April 2021, 68 contestants headed to theatre week of the music contest with only 17 contestants progressing to the next round. The 17 contestants were assessed based on the strength of their voices and their overall stage performance which saw 11 contestants elevated to the live performances.

Eventually, it became a journey of creativity, excitement, and gripping music contest that lasted for 10 weeks with 11 contestants arousing the emotions of millions of music lovers and fans with entertaining rhythms and glamour of live-music performances.

Kingdom’s rendition of a gentleman by Fela Kuti coupled with his duet with Cobhams Asuquo on the hit track one-hit ignited a euphoric feeling that erupted ecstatic moments from the judges who gave a standing ovation during the performance.

Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

The 24-year-old singer had refreshingly delighted fans, voters and the judges with his music talent all through the 10 weeks of performances to clinch the coveted grand prize.

The new star will be taking home a cash prize of 30 million naira, a brand-new SUV, 6 track EP recording deal, 3 music videos included, a Bigi branded refrigerator plus 1-year free supply of Bigi drinks, an all-expense-paid trip to Seychelles, a weekend getaway to Dubai for 2- and one-year cable subscription.

The runner-up, Atela Francis also got a boost in his career with a prize of music single to be produced by a leading Nigerian producer plus a top-notch music video, courtesy of the organizers.

Weeks ago, recall that when the top 7 contestants visited the sponsor, Rite Foods Limited, makers of Bigi drinks at its Lagos headquarters, the new star, Kingdom, revealed that his favorite Bigi variants were Bigi Water and Bigi sausage roll.

It is now safe to assume that Bigi premium drinking water over the weeks has kept the star replenished and hydrated while he was dishing out refreshing music performances all through the competition.

Boluwatife Adedugbe, Brand Manager of Rite Foods Limited, makers of Bigi drinks affirmed again the company’s commitment to talent development and entertainment in Nigeria.

According to her, Rite Foods Limited has found a way to give back to consumers with not only refreshing beverages but also operate on very high standards in Nigeria by tying the company’s values to youth and people-centered initiatives.

Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory-Brand Spur Nigeria
Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory-Brand Spur Nigeria

Ms. Adedugbe further stated that this is why the company’s sponsorship of the music competition “is to ensure that talents are nurtured in order to inspire and empower stars that would take the music and entertainment industry to enviable heights.

We also look forward to the winner tonight, Kingdom, doing more on the international scene to place Nigeria on the global map,” she added.

The popular hit song Jerusalema by Master KG heralded the performances at the grand finale with all judges and the entire cast of the Nigerian Idol season 6 spicing up the evening. It was indeed an awesome night of celebration for Nigerian talents as other stars like Patoranking, Ice-Prince Zamani, Ayra Star and Cobhams Asuquo graced the stage to add to the thrill of the excitement.

Bigi emerged at the heart of quality and excellence and has once again demonstrated its resolve to continue to promote talent discovery in music through the Nigerian Idol, while at the same time espousing its interest in creative platforms where abundant talents abound in the country.

Throwing its weight behind the Nigerian Idol has yet again proven that when it is time to get down; whether at work or at play, Rite Foods’ Bigi Soft Drinks are quite the Beverage! They are made for a good time and to power you for refreshment necessary for a good time.

Organizers of the event revealed that the Nigerian Idol season 6 recorded over 80 million votes in totality and the celebration and excitement continues on Showmax for fans and music lovers who want to bask in the ambiance of the show.

 

Predator Energy Drink: NBC, Rite Foods Suit Resumes September 22

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Predator Energy Drink: NBC, Rite Foods Suit Resumes September 22

A Federal High Court in Lagos on Monday, July 12, adjourned till September 22, proceedings in the suit between Nigerian Bottling Company (NBC) Ltd and Rite Foods Ltd.

In the suit, marked FHC/L/CS/92/2021, both firms are locked in a battle over alleged similarities or not between the logos of their energy drinks.

Rite Foods had instituted a legal action against NBC on February 9, 2021, asking for an order of the court to restrain NBC from further promoting its Predator Energy drink in the Nigerian market.

It claimed through its counsel Mr. Muyiwa Ogungbenro, that Predator’s lion insignia bears a striking resemblance to the Fearless.

NBC, Rite Foods Suit Resumes September 22

But NBC denied any claim of trademark violation or passing off with its Predator Energy drink vowing to contest the case vigorously in court.

It has also prayed the court to set aside an ex-parte injunction obtained by Rite Foods Ltd against the continued promotion the Predator Energy drink in the Nigerian market.

It further asked the court to dismiss Rite Foods’ committal application brought against NBC’s Managing Director, Mr. Matthieu Seguin, for alleged disobedience to the interim order.

The suit, formerly before Justice Chukwujeku Aneke, is now before Justice Lewis Allagoa.

NBC’s counsel Mr. Mark Mordi had told Justice Aneke that Rite Foods’ applications were brought malafide and were without merit as the suit lacked a firm ground to stand in law.

He contended that the Predator logo had been in existence and in use in many markets outside of Nigeria even prior to the launch of Fearless by Rite Foods in the Nigerian market.

When the matter came up before Justice Allagoa, he fixed the September 22 date for the hearing of preliminary applications in the suit.

10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021

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10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021

For the second time since 1968, Italy won one of the most prestigious soccer tournaments in the world, Euro 2021 on Sunday, July 11, 2021.

Italy beat England in the final at Wembley Stadium in a penalty-kick shootout that followed a 1-1 draw which persisted through extra time.

10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021-Brand Spur Nigeria
10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021-Brand Spur Nigeria

Both goalkeepers stopped two penalty kicks in the shootout, but England missed one more attempt. Italy also survived a penalty shootout in the semifinal stage.

As the name implies, Euro 2021, most African countries were off the tournament, however, since Italy has been crowned the winner for the Euro 2020 tournament in 2021, what can Nigeria gain from this and how will it be of benefit to Nigeria.

10 Ways In Which Nigeria Can Cash In On Italy Winning Euro 2021

[1] Our Nigerian Football Federation should invite the Azuri to come to Abuja to face the Super Eagles. This plan should involve an ambitious tourist programme to attract at least 5,000 Italian fans

[2] Our trade minister should initiate talks with all the major Italian fashion designers about them opening factories in Nigeria to manufacture kits for both the Azuri and Super Eagles

[3] Puma, who are Italy’s kit sponsor, should be invited to come and open a manufacturing facility in Nigeria

[4] Given the similar fashion tastes between Italians and Nigerians, we should step up flights between both countries.  Alitalia should fly to at least five Nigerian cities

[5] We should invite Alitalia to take out a 20% stake in the planned Nigerian national carrier

[6] We should invite Italian manufacturing giant Fiat to take out a 20% stake in Innoson Motors

[7] Italian oil giant Eni will be invited to open a mega power plant in Nigeria

[8] Italian shipbuilding giant Fincantieri should be invited to open a shipyard in the Niger Delta

[9] CNH Industrial, the Italian manufacturing conglomerate should be invited to come and open a plant that manufactures agricultural equipment and construction equipment in Nigeria

[10] Gruppo Campari, the Italian beverage company should be invited to open a drinks company that bottles labelled and branded palm wine and ogogoro

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