Marriott Hotels Debuts in Nigeria With Opening of Lagos Marriott Hotel

Lagos Marriott Hotel Ikeja brings sophisticated spaces, enriching experiences and thoughtful service to the vibrant Nigerian city of Lagos

May 20, 2021Marriott Hotels, the signature of Marriott Bonvoy’s portfolio of 30 extraordinary brands, today announced its debut in Nigeria with the opening of the highly anticipated Lagos Marriott Hotel Ikeja. The hotel reflects the newest global design vision for Marriott Hotels, featuring sophisticated and intuitively designed spaces for today’s modern traveller, enabling guests to relax, work and find inspiration during their stay.

Marriott Hotels
Greatroom – Lagos Marriott Hotel Ikeja | Brand Spur

“We are excited to have opened the Lagos Marriott Hotel Ikeja, bringing Marriott Hotels’ transformed vision to Nigeria,” said Volker Heiden, Area Vice President – Sub Saharan Africa, Marriott International.

“Lagos is a vibrant and bustling city with much to see and do for leisure and business travellers. What better place to debut the Marriott Hotels brand in Nigeria with its thoughtful service and intuitive spaces that enable guests to be inspired during their stay.”

Marriott Hotels
Wakame Restaurant – Lagos Marriott Hotel Ikeja | Brand Spur

Lagos Marriott Hotel Ikeja offers 206 guestrooms and 44 suites each with expansive views of the city. The spacious guestrooms are thoughtfully designed with contemporary décor and intuitive in-room amenities.  Natural colours, crisp lines, purposeful lighting and comfortable bedding create an intimate and peaceful space for guests to get into their best headspace for success.

Deluxe walk-in showers and spa-like lighting complete the relaxed experience throughout the room.  In line with Marriott Hotels’ newest global design strategy, local accents add a sense of place to the sleek aesthetic. Open workspaces allow for flexibility to connect anytime.

Marriott Hotels
Guestroom – Lagos Marriott Hotel Ikeja | Brand Spur

The Greatroom at the heart of the hotel blends modern elements with local touches inspired by Nigeria’s rich heritage and traditional crafts. The multi-use space is designed for guest to socialise, relax and work.

The M Club is an exclusive space reserved for Elite members and Club paying guests and provides complimentary breakfast, evening drinks, hors d’oeuvres and premium beverages throughout the day.

The M Club also offers the brand’s signature Mind Menu, a selection of delicious snacks and beverages with active ingredients to enhance the mind and body. Accessible 24 hours a day, seven days a week, the M Club provides free Wi-Fi, printing services and power supplies to ensure uninterrupted productivity for business travellers.

Lagos Marriott Hotel
Lagos Marriott Hotel Ikeja | Brand Spur

We are excited to have opened the Lagos Marriott Hotel Ikeja, bringing Marriott Hotels’ transformed vision to Nigeria

Guests can relax in the hotel’s tranquil spa offering rejuvenating and restorative treatments, steam rooms and saunas.  Guests seeking to stay active during their stay can enjoy complimentary fitness classes at the Fitness Center, and make use of the state-of-the-art fitness equipment and outdoor pool.

Lagos Marriott Hotel Ikeja caters to small and large-scale events with 1,380 square metres of sophisticated event space, including the largest ballroom in Ikeja.  The hotel offers six breakout rooms and nine event rooms.

The meeting spaces can be adapted to cater to a variety of event formats and group sizes, with pivotable walls, moveable partitions, soft seating and modular furniture. Ideas are easily captured with tech-savvy tools such as rewritable surfaces, magnetic panels and shared-screen technology to support productivity and collaboration.

The hotel boasts a diverse selection of restaurants offering regional and international cuisine. The Azure Grill Restaurant, with stunning views of the pool terrace, serves a variety of dishes cooked to perfection on an authentic charcoal grill.

The WAKAME specializes in Asian-Fusion cuisine originating from China, Japan, Thailand and Northern Indian. The Koriko & Co is an all-day dining buffet restaurant featuring international favourites and lives cooking stations.

Lagos Marriott Hotel Ikeja is located in the heart of Lagos, just 15 minutes from the Murtala Muhammed International airport and a short distance to the third mainland bridge providing easy access to the other side of the Ikeja.

The hotel is in close proximity to the city’s main attractions, leisure facilities and shopping malls including the Ikeja City Mall. The hotel also shares its area with The Shrine and Motherland – two globally acclaimed African music entertainment hubs.

“We are excited to welcome local residents and travellers to our inspiring space and look forward to creating experiences that nurture their creativity,” said Rudi Janse van Rensburg, General Manager, Lagos Marriott Hotel Ikeja.

“Guests at Lagos Marriott Hotel Ikeja will be able to free themselves of distractions when they step into our hotel, allowing them to focus solely on being the best they can be.”

To celebrate the opening of the Lagos Marriott Hotel Ikeja, the property launched a special Stay and Dine offer.

Guests of the hotel can enrol in Marriott International’s global travel program, Marriott Bonvoy and enjoy more value, more choice and more access across the 30 brands within the portfolio. Existing members can enjoy their member benefits at this exciting new hotel.

Checkout Top Three Most Chosen Brands In The World

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Coca-Cola remains one of the world’s most chosen brands, while Dettol, Vim, and Lifebuoy were the fastest-growing as shoppers protected themselves against the pandemic.

Coca-Cola remains the world’s most chosen brand for the ninth consecutive year, picked 6.5 billion times globally during the year, up 4% year-on-year based on take-home grocery sales.

However, out-of-home sales fell 20% year on year as most major economies experienced pandemic lockdowns, giving a different picture of their overall performance.

Checkout Top Three Most Chosen Brands In The -Brand Spur Nigeria
Checkout Top Three Most Chosen Brands In The -Brand Spur Nigeria. Photo Credit: Shutterstock

As online grocery shopping accelerated through the pandemic, Coca-Cola grew its eCommerce sales by 50% to be chosen 59 million times online. Colgate, Lifebuoy, Maggi and Lay’s round out the top five most chosen brands, with Lifebuoy’s 15% growth lifting it beyond three billion times chosen and pushing it to #3 from #5 ranking, pushing Maggi and Lay’s down a spot each.

Dettol was the fastest-growing brand of the year, with 39% growth, taking it to almost 1.4 billion times chosen and to #16 in the 2020 Brand Footprint ranking from #27 in 2019.

Their increase, more than double 2019’s growth and four times their average growth in the past decade, was driven by an increase in penetration, with one in four households choosing Dettol during the year compared to one in five in 2019, alongside a 10% increase in purchase frequency.

The 25 most chosen FMCG brands on the planet

Hygiene Brands

Hygiene and ‘convenience’ food brands benefitted most from the pandemic. Alongside Dettol’s increase in household share, Lifebuoy, Vim and Palmolive all increased their penetration rates. While in the ‘convenience’ food category Maggi, Oreo, Heinz, Lay’s and Barilla were all chosen by more households in 2020 vs 2019.

The growth was achieved despite shoppers reducing the number of trips to the shops, as the average spend per trip increased 11%. As a result, consumers expanded their purchase choice and almost two thirds (64%) of the top 50 brands found additional shoppers during 2020.

Other findings include:

  • India and the U.S. accounted for 55% of the top 50 brand growth in 2020
  • The proportion of growing brands which were mid-size and large increased from 50% to 54%
  • Global brands’ share of total sales fell across regions; in the U.S., dropping to 63.3% (-0.4% vs 2019) while local brand share grew to 36.7%
  • The top 50 rankings has remained largely consistent with 44 out of 50 brands appearing in each of the last five years.

The pandemic accelerated the move to online grocery shopping, with online grocery sales increasing by 45.5%. As a result, shoppers turned to the biggest brands online. The top 5 most chosen brands online were Coca-Cola, Heinz, Nescafé, Colgate and Lay’s. L’Oréal Paris was the most successful online brand with 17% of its sales happening online; its 35% online growth partially offsetting its offline decline.

Attacks On INEC Facilities May Dent Credible Electoral Process

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In the just concluded week, the Chairman of the Independent National Electoral Commission (INEC), Prof. Mahmood Yakubu, stated that the increasing number of deliberate attacks on the Commission’s facilities may weaken its ability to conduct hitch-free elections in the future.

Just in recent months, the number of INEC facilities reportedly vandalized has risen to 23 as two of the Commission’s offices, in the course of the week, were also set ablaze in Ebonyi State. According to the INEC boss, the deliberate target on the Commission’s properties must stop in order to forestall disruptions to the upcoming electoral activities, particularly the continuous voter registration scheduled to hold in 2,673 centres nationwide for over one year.

The worrisome part is that the insecurity in the country has continued to spread even across the relatively peaceful regions; as it manifests in different forms. While the northern region battles with terrorism, banditry and kidnapping, the southern region, especially the Southeastern region now witnesses attacks on key government properties and assets such as that of the Nigerian Police and INEC.

Amid the growing insecurity in the South East, the acting Inspector General of Police (IGP), Usman Baba launched Operation Restore Peace in order to arrest the ugly situation.

Meanwhile, Nigerian Military may also begin an offensive against the terrorists operating in the Northern part of the country as the United States plans to supply drones to Nigeria. According to the American Ambassador to Nigeria, Ms. Mary Beth Leonard, the supply of drones was part of the US commitment to help Nigeria overcome its insecurity challenges which has shortchanged the development of the country in many areas of human endeavor.

Given INEC’s responsibility of ensuring credible electoral process necessary for peaceful change of government, we expect that its assets should have been better protected by FG. Nevertheless, we note that it is time INEC embraced technology such as cloud storage and electronic voting system in order to mitigate risk associated with vandalized physical properties.

Meanwhile, we expect to see significant improvement in the fight against the insurgents as the military gets support from the US. With the use of drones, Nigerian soldiers should suffer less casualty as they engage the terrorists in battle.

Nestle Ups Shareholding in Nigerian Unit, Buys Additional 77,501 Shares

Nestlé S.A, has acquired 77,501 additional shares in its Nigerian subsidiary, Nestlé Nigeria Plc worth N108,501,400.00.

Brand Spur Nigeria gathered that the acquisition was undertaken on May 21, 2021.

Previously, the consumer giant acquired more shares in the last one year. You can check more detail of shareholding transactions here.

  • 77,501 Shares – NGN 1,400 per share

A look at Nestle Nigeria Financials in 2020

Profit before tax fell from N71.124 billion to N60.638 billion, while profit after tax printed at N39.212 billion, compared with N45.683 billion in 2019.

Insider Dealing Brandspurng Nestle S.A Acquires 229,697 Shares in Nestle Nigeria Plc

Food segment profit slipped 15.8 per cent to N39.6 billion, while beverage segment profit edged 0.8 per cent lower to N24.8 billion in 2020.

Nestle Nigeria Plc also decided to dip its hands into its retained profit to pay shareholders a higher dividend for the year ended December 31, 2020.

Advantages of Food Fortification With Vitamins And Minerals

Increasing urbanization, even in developing countries, has raised the level of processed foods consumed on daily basis. Though there may be no significant loss of the nutritive value of food processed and preserved through modern techniques by canning, bottling and freezing it is strongly believed that fresh foods are much better, nutritionally than processed ones.

Besides, post-harvest handling of farm products up to the stage of cooking may be responsible for the loss of essential minerals and vitamins. For instance, some heat-sensitive vitamins such as B and C vitamins are lost in the canning process, and also in blanching, prior to freezing.

FOOD FORTIFICATION World food prices rise for 7th month in a row in December

Dehydration results in only slight losses of the B-vitamins. Cured and fermented products have nutritive values similar to foods preserved by other methods. Refined cereals like wheat, sorghum and maize flour lose nutrients in the milling process.

Similarly, methods of preparing and cooking food could lead to some losses. Vegetables when washed vigorously lose valuable nutrients especially if much water is added to the leaves and thrown away.

If vegetables are subjected to intense heat for too long a time, Vitamin C is lost in the process. Cooking with potash (kaun, kanwa) has been found to lead to the destruction of vitamins B and C. The vitamin content of red palm oil is also destroyed when bleached, at high temperatures.

Though these losses may be insignificant when the total nutritional value of the diet is considered, some human habits do contribute to vitamin losses too. Smokers use up much vitamin C at a higher rate than non-smokers and so need to increase their intake through the eating of more fruits and vegetables.

In a similar vein, regular consumption of alcohol impairs the absorption of vitamins B, B6, folic acid and vitamin C in food. Tea limits the absorption of iron. Also, when meat, fish and poultry are soaked in water for too long, the solution being discarded contains a lot of nutrients.

In order to make up for all such losses, the World Health Organisation (WHO) has made it mandatory for food processing companies to fortify their products with vitamins and minerals, because of their nutritionals benefits.

According to WHO, vitamin A intake is grossly inadequate especially in developing countries since its deficiency leads to night blindness, a weak form of the cell membranes of organs like the skin eye, mouth and gut. Vitamin A also prevents the development of cancerous tumours in the organs of the body.

Naturally, Vitamin A is present in yellow fruits and green vegetables. These include tomatoes, pawpaw, carrots, mangoes, sweet potato, red palm oil, cod liver oil, egg yolk, milk and tuna some of which contain an appreciable amount of pro-vitamin A chemical called Beta-carotene. We need six times more vegetable carotene than animal sources because the former is not easily absorbed by the intestine.

The story, however, is that Nigeria is ranked amongst the countries where the amount of vitamin A intake is far from adequate. Research findings in 1993 for a nationwide survey showed that over 9.2 percent of Nigerian under- 5 children and 7.2 percent of women of child-bearing age suffered from vitamin A deficiency.

The Recommended Daily Allowance (RDA) of vitamin A is 400 to 700 RE for children, 1,000 RE for male adults, 800 RE for female adults, 800 RE for pregnant women and 1,300 RE for lactating mothers.

Conscious of the need for vitamin A by all age groups, the National Agency for Food, Drugs Administration and Control, (NAFDAC) has since February 26, 2003, directed all flour, sugar, and vegetable oil companies to comply with the country’s food fortification policy. But by October 15, 2003, another survey revealed that many companies were yet to obey this life-saving directive.

Basically, there are two types of fortifications which are voluntary and mandatory. Food giants like Nestle, Friesland WAMCO, Unilever, Nigerian Breweries, Coca Cola and Promasidor companies belong to the first type. They give both analytical and technical support. For instance, WAMCO’s 1-2-3 growing up milk is enriched with adequate vitamins and minerals needed for children in that growing-up category.

A standard serving of Cowbell chocolate flavoured milk provides at least 36 percent of a child (over 4 years) RDA of vitamin A. NB Plc’s Maltina is fortified with enough vitamin A to combat night blindness. Both Cadbury’s Bournvita and Nestlé’s Milo are similarly fortified with the ACE vitamins for needed growth and vitality. Milk products have added vitamin D.

Though popular seafood like fish, crabs, crayfish, lobsters, periwinkles, prawns are rich in iodine which promotes both physical and mental development, we hardly take enough of them.

Essential minerals like calcium, magnesium, phosphorous and potassium are needed by the body to stimulate health and physiological functions. Though they are present in bananas and plantains and some other fruits and vegetables, our diets are deficient in them. It is for this reason that both the Standards Organisation of Nigeria (SON) and NAFDAC have been emphasizing the need for fortification of processed foods.

Thus, their clarion call can be classified as Mandatory Fortification. This involves government and relevant agencies being fully involved and practically enforcing food industries like flour millers, vegetable oil producers and sugar millers to comply with the stipulated standards on nutrient contents.

In this regard, Dr. A.K. Acholonu, the Managing Director of Bio-Organics Nutrient Systems Limited, has stated that for vegetable oil, there must be 20,000 International Units (IU) of vitamin A per kg of the product.

That amounts to 1.0 million in 1g only. For Flour, vitamin A palmitate should be 250,000 IU per gram to 132,000 per gram. Vitamin B (as Thiamine mononitrate) should be 31.55. Vitamin B2 (Riboflavin) is 14.80 while Niacine (as Nicotinamide) is 198.00. Iron as electrolytic iron is 166.12. The standard premix must have 10 percent average of vitamin A. The standard premix guarantees the mandatory 30,000 IU per kg of flour.

For all these standards to be met, the government agencies must enforce them, since they are empowered with preventable policies that curtail ill health. Despite the government’s incentives through duty waivers and lower tariffs to ease the industries’ compliance, recent reports show some underhand practices by some flour millers.

Though the two major recognized manufacturers of standard vitamin A are DSM and BASF/Fortieth based in Germany and Switzerland, some Nigerian flour millers were reportedly colluding with importers of fake and sub-standard vitamin A, who obtain such from some Asian countries and pay much less for the product as far back as between 2000-2003.

One’s candid admonition, therefore, is that both the NAFDAC and SON should beam their bright searchlights on such importers, with the aim of ensuring standard fortification with vitamins and prevent consumers of bread, sugar, salt and vegetable oil from sub-standard products.

Written by: Ayo Oyoze Baje, Nigeria’s first food technologist to practise fully in the media and is marking its 20th anniversary in the industry in 2021.

Coca-Cola Remains the World’s Most Chosen Brand – 2020 Brand Footprint

Coca-Cola remains the world’s most chosen brand for the ninth consecutive year, picked 6.5 billion times globally during the year, up 4% year-on-year based on take-home grocery sales.

However, out-of-home sales fell 20% year on year as most major economies experienced pandemic lockdowns, giving a different picture of their overall performance.

As online grocery shopping accelerated through the pandemic, Coca-Cola grew its e-commerce sales by 50% to be chosen 59 million times online. Colgate, Lifebuoy, Maggi and Lay’s round out the top five most chosen brands, with Lifebuoy’s 15% growth lifting it beyond three billion times chosen and pushing it to #3 from #5 ranking, pushing Maggi and Lay’s down a spot each.

Coca-Cola Most Chosen Brand Footprint
Photo by Abolarinwa Babafemi

Dettol was the fastest-growing brand of the year, with 39% growth, taking it to almost 1.4 billion times chosen and to #16 in the 2020 Brand Footprint ranking from #27 in 2019.

Their increase, more than double 2019’s growth and four times their average growth in the past decade, was driven by an increase in penetration, with one in four households choosing Dettol during the year compared to one in five in 2019, alongside a 10% increase in purchase frequency.

The 25 most chosen FMCG brands on the planet

Hygiene Brands

Hygiene and ‘convenience’ food brands benefitted most from the pandemic. Alongside Dettol’s increase in household share, Lifebuoy, Vim and Palmolive all increased their penetration rates. While in the ‘convenience’ food category Maggi, Oreo, Heinz, Lay’s and Barilla were all chosen by more households in 2020 vs 2019.

The growth was achieved despite shoppers reducing the number of trips to the shops, as the average spend per trip increased 11%. As a result, consumers expanded their purchase choice and almost two thirds (64%) of the top 50 brands found additional shoppers during 2020.

Other findings include:

  • India and the U.S. accounted for 55% of the top 50 brand growth in 2020
  • The proportion of growing brands which were mid-size and large increased from 50% to 54%
  • Global brands’ share of total sales fell across regions; in the U.S., dropping to 63.3% (-0.4% vs 2019) while local brand share grew to 36.7%
  • The top 50 rankings have remained largely consistent with 44 out of 50 brands appearing in each of the last five years

The pandemic accelerated the move to online grocery shopping, with online grocery sales increasing by 45.5%. As a result, shoppers turned to the biggest brands online.

The top 5 most chosen brands online were Coca-Cola, Heinz, Nescafé, Colgate and Lay’s. L’Oréal Paris was the most successful online brand with 17% of its sales happening online; its 35% online growth partially offsetting its offline decline.

Hygiene Brands Clean Up in 2020 Brand Footprint rankings

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Hygiene Brands Clean-Up in 2020 Brand Footprint rankings. Coca-Cola remains the world’s most chosen brand, while Dettol, Vim and Lifebuoy were the fastest-growing as shoppers protected themselves against the pandemic.

Coca-Cola remains the world’s most chosen brand for the ninth consecutive year, picked 6.5 billion times globally during the year, up 4% year-on-year based on take-home grocery sales. However, out-of-home sales fell 20% year on year as most major economies experienced pandemic lockdowns, giving a different picture of their overall performance.

As online grocery shopping accelerated through the pandemic, Coca-Cola grew its eCommerce sales by 50% to be chosen 59 million times online. Colgate, Lifebuoy, Maggi and Lay’s round out the top five most chosen brands, with Lifebuoy’s 15% growth lifting it beyond three billion times chosen and pushing it to #3 from #5 ranking, pushing Maggi and Lay’s down a spot each.

Hygiene Brands

Dettol was the fastest-growing brand of the year, with 39% growth, taking it to almost 1.4 billion times chosen and to #16 in the 2020 Brand Footprint ranking from #27 in 2019.

Their increase, more than double 2019’s growth and four times their average growth in the past decade, was driven by an increase in penetration, with one in four households choosing Dettol during the year compared to one in five in 2019, alongside a 10% increase in purchase frequency.

The 25 most chosen FMCG brands on the planet

Hygiene Brands

Hygiene and ‘convenience’ food brands benefitted most from the pandemic. Alongside Dettol’s increase in household share, Lifebuoy, Vim and Palmolive all increased their penetration rates. While in the ‘convenience’ food category Maggi, Oreo, Heinz, Lay’s and Barilla were all chosen by more households in 2020 vs 2019.

The growth was achieved despite shoppers reducing the number of trips to the shops, as the average spend per trip increased 11%. As a result, consumers expanded their purchase choice and almost two thirds (64%) of the top 50 brands found additional shoppers during 2020.

Other findings include:

  • India and the U.S. accounted for 55% of the top 50 brand growth in 2020
  • The proportion of growing brands which were mid-size and large increased from 50% to 54%
  • Global brands’ share of total sales fell across regions; in the U.S., dropping to 63.3% (-0.4% vs 2019) while local brand share grew to 36.7%
  • The top 50 rankings have remained largely consistent with 44 out of 50 brands appearing in each of the last five years

The pandemic accelerated the move to online grocery shopping, with online grocery sales increasing by 45.5%. As a result, shoppers turned to the biggest brands online.

The top 5 most chosen brands online were Coca-Cola, Heinz, Nescafé, Colgate and Lay’s. L’Oréal Paris was the most successful online brand with 17% of its sales happening online; its 35% online growth partially offsetting its offline decline.

Competition Should Drive Innovation Not Imitation

Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”- Nancy Pearcy, Author.

Some years ago FIFA’s Former President Sepp Blatter was asked, who was better between Messi & Ronaldo, he replied that the world will be boring without the two of them, he said imagine everyone played like Messi in the world no competition it will be boring and vice-versa in respect to Ronaldo.

Competition

Some years ago also, Coca-Cola launched the campaign of putting local names of citizens on their pet bottles and everyone was out there grabbing a coca-cola bottle that had their name and it drove sales. Imagine Pepsi imitating that?? It would have been boring right and we will refer to them as copy-cats.

Pepsi did their own version which was tagged “Longer-throat” bottle which was a huge success and increased sales of the product so much because Nigerians love quantity that also comes at a good price.

Competition should help you do three things:

  • Inspire
  • Learn
  • Innovate and not imitate.

You can’t go far with imitation but with innovation the world is yours.

Who is better between Burna, Wizkid and Davido? They are all creative geniuses. None

Monument Distillers Rewards Distributors With Cars, Foreign Trips (Photos)

Monument Distillers, producers and distributors of premium alcoholic beverages, recently appreciated its highest-performing distribution partners for their extraordinary dedication and support throughout the challenging 2020 financial year.

Speaking at the Monument Distillers Distributors Award Ceremony, Godwin Oche, Chief Executive of the Nigerian company, explained:

Monument Distillers

Monument Distillers
From the left: Ajay Malhotra (Trade Marketing and Key Account Director) Mr. Godwin Oche (CEO Monument Distillers), CEO WOATI Enterprises, Jethro Sansom (COO Monument Distillers) and Abiodun Ajiborode (Marketing Director Monument Distillers) | Brand Spur Nigeria

“Monument Distillers is proud of the top calibre and unrelenting dedication of our distribution partners.

“We are truly grateful for your dedication to the business and to our customers across the country. This award ceremony is one of our channels for honouring and rewarding your unwavering support, particularly through the unique challenges of last year.”

Fifteen top Monument Distiller Distributors were honoured at the event, with gifts worth N250 Million, including 13 distribution trucks, a brand-new saloon car, a fresh-minted SUV and an all-expense-paid trip to South Africa.

Monument Distillers Monument Distillers

Commenting further, Abiodun Ajiborode, Marketing Director of the company, explained that

“The exponential growth that we have seen with our brands over the last few years could not have happened without the amazing support of our distribution partners, and of course our customers.

“Monument Distillers will continue to give back in every way possible.”