Hygiene Brands Clean Up in 2020 Brand Footprint rankings

Must Read

- Advertisement -

Hygiene Brands Clean-Up in 2020 Brand Footprint rankings. Coca-Cola remains the world’s most chosen brand, while Dettol, Vim and Lifebuoy were the fastest-growing as shoppers protected themselves against the pandemic.

Coca-Cola remains the world’s most chosen brand for the ninth consecutive year, picked 6.5 billion times globally during the year, up 4% year-on-year based on take-home grocery sales. However, out-of-home sales fell 20% year on year as most major economies experienced pandemic lockdowns, giving a different picture of their overall performance.

As online grocery shopping accelerated through the pandemic, Coca-Cola grew its eCommerce sales by 50% to be chosen 59 million times online. Colgate, Lifebuoy, Maggi and Lay’s round out the top five most chosen brands, with Lifebuoy’s 15% growth lifting it beyond three billion times chosen and pushing it to #3 from #5 ranking, pushing Maggi and Lay’s down a spot each.

Hygiene Brands

Dettol was the fastest-growing brand of the year, with 39% growth, taking it to almost 1.4 billion times chosen and to #16 in the 2020 Brand Footprint ranking from #27 in 2019.

- Advertisement -

Their increase, more than double 2019’s growth and four times their average growth in the past decade, was driven by an increase in penetration, with one in four households choosing Dettol during the year compared to one in five in 2019, alongside a 10% increase in purchase frequency.

The 25 most chosen FMCG brands on the planet

Hygiene Brands

Hygiene and ‘convenience’ food brands benefitted most from the pandemic. Alongside Dettol’s increase in household share, Lifebuoy, Vim and Palmolive all increased their penetration rates. While in the ‘convenience’ food category Maggi, Oreo, Heinz, Lay’s and Barilla were all chosen by more households in 2020 vs 2019.

Read Also:  5Alive Unveils New Packaging For Citrus Burst And Berry Blast Variants

The growth was achieved despite shoppers reducing the number of trips to the shops, as the average spend per trip increased 11%. As a result, consumers expanded their purchase choice and almost two thirds (64%) of the top 50 brands found additional shoppers during 2020.

Other findings include:

  • India and the U.S. accounted for 55% of the top 50 brand growth in 2020
  • The proportion of growing brands which were mid-size and large increased from 50% to 54%
  • Global brands’ share of total sales fell across regions; in the U.S., dropping to 63.3% (-0.4% vs 2019) while local brand share grew to 36.7%
  • The top 50 rankings have remained largely consistent with 44 out of 50 brands appearing in each of the last five years
- Advertisement -
Read Also:  A Match Made In Food Heaven - Coca-Cola & Dominos Collaborate On Deal Of The Summer

The pandemic accelerated the move to online grocery shopping, with online grocery sales increasing by 45.5%. As a result, shoppers turned to the biggest brands online.

The top 5 most chosen brands online were Coca-Cola, Heinz, Nescafé, Colgate and Lay’s. L’Oréal Paris was the most successful online brand with 17% of its sales happening online; its 35% online growth partially offsetting its offline decline.

- Advertisement -
spot_imgspot_img

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

cmb coronation merchant bank brandspurng

The Fundamentals Of Factor Investing: An Application To Fixed Income

Coronation Merchant Bank experts analyze the fundamentals of the Factor approach to investing, the various types of Factor Investing, and its numerous benefits. The concept...
- Advertisement -
spot_imgspot_img

Latest News

The Fundamentals Of Factor Investing: An Application To Fixed Income

Coronation Merchant Bank experts analyze the fundamentals of the Factor approach to investing, the various types of Factor Investing,...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -spot_imgspot_img