Three forms of entertainment that shaping popular culture in 2021

Popular culture shortened to pop culture is the manner and way of consumption that is generally accepted by the masses. We have various categories of pop culture however, the most popular are: politics, fashion, entertainment ( music, video games, books, movies and so on.), Sports and any form of material that is generally consumed in society.

The Entertainment part of popular culture affects most another aspect of popular culture either directly or indirectly. For the month of January, there were forms of entertainment that dominated which are movies, books and games.

Three forms of entertainment that shaping popular culture in 2021 Brandspurng

Here is the list of movies that outshine others during the month of January in the area of DVD sales:

  1. Tenet distributed by Warner Bros
  2. Love and Monsters distributed by Paramount Home Entertainment.
  3. Honest Thief distributed by Universal home entertainment
  4. Yellowstone: Season 3 distributed by Paramount Home Entertainment.
  5. Top Gun distributed by Paramount Home Entertainment.
  6. Justice League distributed by Warner Home Video
  7. Harry Potter 8 Film Collection distributed by Warner Home Video
  8. Meg distributed by Warner Home Video
  9. Mulan distributed by Disney/Buena Vista Home Video.
  10. Beetlejuice distributed by Warner Home Video

The Top 10 Selling Video Games (Retail and Digital) in January 2021 exclusive of digital sales are:

  1. Call of Duty: Black Ops: Cold War is published by Activision Blizzard (Corp)
  2. Assassin’s Creed: Valhalla is published by Ubisoft
  3. Marvel’s Spider-Man: Miles Morales is published by Sony (Corp)
  4. Madden NFL 21 is published by Electronic Arts
  5. Animal Crossing: New Horizons is published by Nintendo
  6. Mario Kart 8: Deluxe is published by Nintendo
  7. Ring Fit Adventure is published by Nintendo
  8. Call of Duty: Modern Warfare is published by Activision Blizzard (Corp)
  9. Super Smash Bros. Ultimate is published by Nintendo
  10. NBA 2K21 is published by Take-Two Interactive (Corp)

The Top 10 Selling Books in January 2021 are:

  1. A Promised Land by Barack Obama
  2. Little Blue Truck’S Valentine by Alice Schertle
  3. Atomic Habits: An Easy & Proven Way To Build Good Habits & Break Bad Ones by James Clear
  4. Keep Sharp: Build A Better Brain At Any Age by Sanjay Mackesy
  5. The Boy, The Mole, The Fox And The Horse by Charlie Mackesy
  6. Cat Kid Comic Club: From The Creator Of Dog by Man Dav Pilkey
  7. Greenlights by Matthew McConaughey
  8. 1984 by George Orwell
  9. The Deep End by Jeff Kinney
  10. Untamed by Glennon Doyle

These are the categories of entertainment wrestling with other forms of popular culture to gain dominance.

Things to Consider Before Starting an eCommerce Store

Many things have changed in the business world in the past year. Since the pandemic hit, more people are choosing to purchase things online and avoid going to physical stores. This proves that in order to run a successful business you’ll need to be able to adapt to market changes very fast. Otherwise, you’ll be surpassed by the competition leading to bankruptcy.

Whether you want to start a new eCommerce business or transform your business digitally, there are few things to consider. Running an online business comes with its advantages and disadvantages. Also, there are many things you should know before starting that will save you a lot of time and money in the process.

Things to Consider Before Starting an eCommerce Store brandspurng

Choose a Business Model

The first thing you need to clarify is what type of online business model you’ll use to make money. The eCommerce industry is combined with business models that work differently on every occasion and market.

Unfortunately, there isn’t a secret recipe that will help you start the perfect online business. It all comes down to what type of products you’ll sell, demographic statistics, target audience, and resources.

The simplest eCommerce model is dropshipping. Dropshipping is a business model that will allow you to sell products made from other companies and only earn the profit of the margin. Dropshipping is great just because you can start such a business with low investment, and you don’t need to keep the products in stock.

Select Product or Services

The next important thing you need to focus on is finding the right product or service. This is a crucial process that can determine the success of your business. In other words, you need to choose products that will target a specific audience, with low competition and competitive prices.

Since this is a crucial process for your business, it is very important not to rush things up. You should establish thorough research before making your final decision.

Research Your Target Audience

After you’ve selected your products or services, it is time to find more about your target audience. Running an online business is all about running successful ads on social media. When it comes to ads, the best way to make sure they provide a good return on investment is by targeting people cleverly.

The only way you can target your audience is by finding out more about their interests, demographics, behaviour, and motives for buying.

Analyze Your Competition

Another important thing to consider is your competition. That’s advice that any of the best coaches in the NBA will tell you (click here to read more about the best NBA coaches of all time).

Even though the internet is a big place, it is already overly occupied by many eCommerce businesses that sell similar products or services. So, if you want to start a successful eCommerce business, you need to analyze your competition and find a niche that promises a good market share.

By finding out more about your competitors you’ll be able to design the perfect strategy that will help you rise to the top.

Inventory management

If you choose to go with a traditional eCommerce model where you’ll buy your products, it is time to think about inventory management and stock tracking software. This business model comes with many advantages and disadvantages. First of all, you’ll have more control over the products and shipment, but at the same time it will cost you more to store them and you run with a risk of overstocking and choosing the wrong product to sell.

Managing Returns

Most business owners are mainly focused on selling their products and they quickly forget about what actually happens after the payment. Online vendors should offer returns in order to provide flexibility for their customers.

If you want to start a successful eCommerce business, you have to find the right strategy for managing the return of unwanted goods by instant replacement or money return. Product fulfillment partner Red Stag’s services are end-to-end, from order to return

Final Words

These are some of the most important things you need to focus on before starting your eCommerce business. Most entrepreneurs make the same mistake of jumping into the idea of owning a multi-million dollar eCommerce store without actually researching their advantages and disadvantages.

Even though the eCommerce business promises a lot of potentials, it is still a challenging process that will require a lot of work and dedication.

Onward Partners With Tetra Pak To Recycle Used Beverage Cartons

0

World’s leading food processing and packaging solutions company Tetra Pak, through its operating unit in West Africa, has signed a recycling agreement with Onward Paper Mill to develop sustainable recycling solutions for Used Beverage Cartons (UBC) in Nigeria.

Under the agreement, the Nigerian manufacturer and marketer of paper products will use recycled beverage cartons as raw material, riding on Tetra Pak’s expertise in collecting and recycling the packages.

Onward Partners With Tetra Pak To Recycle Used Beverage Cartons Brandspurng

“We protect our planet by contributing to the circular economy in recycling all packaging materials collected.

“Through our efforts, we have helped to grow the number of facilities that recycle cartons from 40 in 2002 to 170 today, globally,” said Managing Director Tetra Pak West Africa, Mr. Aruna Oshiokamele.

Currently, Onward Paper Mill with an annual production capacity of 20,000 tonnes uses wood to manufacture its paper, board and other tissue products.

Through this partnership, the Nigerian company hopes to increase its production and contribute to the achievement of sustainable development objectives (SDO) in Nigeria by reducing deforestation.

According to AARC (Action Alliance for Recycling Beverage Cartons), recycling one tonne of waste beverage cartons saves 17 trees, 1060 litres of oil, 4000 kW of electricity and more than 25 m3 of water.

Commenting on the collaboration, Executive Chairman, Onward Paper Mill LTD, Mr. Kunle Obagun explained that the partnership will focus on reducing the presence of UBC in the landfill and other waste dump sites by engaging in public awareness and supporting the targeted collection of UBC from the consuming public through various campaigns and initiatives in schools and communities.

The recycling agreement will further educate the public on wastes management systems while supporting local regulations and responding to customers’ demands.

“From our School Feeding Programmes to our circular economy commitments, to our Diversity and Inclusion initiatives, we constantly strive towards safeguarding our own employees and supporting communities where we operate and protecting the future of our planet and the long-term success of our customers,” indicated Tetra Pak on a press-statement.

Nigeria generates more than 32 million tons of solid waste annually, out of which only 20-30% is collected. Many cities in the country face serious plastic waste management challenges.

Other companies that have also undertaken projects to reduce solid waste pollution in the West African nation include Coca-Cola.

The soft beverage giant through its philanthropic arm, The Coca-Cola Foundation (TCCF) recently provided a grant to the Initiative for The Advancement of Waste Management in Africa (W.A.S.T.E Africa), to promote waste recycling in the country.

WASTE is a non-governmental organisation whose mission is to increase awareness of waste challenges and solutions through the Cash 4 Trash initiative, which targets vulnerable women and youths.

The funding will be utilized to build solar-powered recycling hubs across Abuja and Lagos, where the residents will be encouraged to adopt the habit of recycling and turn their waste into wealth.

Meanwhile,  Nestlé Côte d’Ivoire has signed a partnership with the Ministry of the Environment and Sustainable Development through the Ivorian Anti-Pollution Center (CIAPOL) and the Department of Green Economy and Social Responsibility of Organizations (DEVRSO), for the implementation of the project “All for responsible management of plastic waste.”

The aim of this alliance is to promote the responsible use and recycling of plastic waste as a means of sustainable environmental protection.

To achieve this goal, they will set up pilot plastic waste collection and recovery systems, evaluate the systems and analyse the relevance and viability of the economic models for the recovery of collected waste.

Since 2019, Nestlé Côte d’Ivoire has initiated and implemented different projects geared towards achieving 100% reusable or recyclable packaging by 2025.

Some of those projects include  ‘In my town, I sort my plastic’, ‘At the market, I sort my plastic’ and ‘Traveling collectors’

Premier Plantations Ventures into the Lucrative Agriculture Sector of Ekiti State

0

Premier Plantations Limited, a subsidiary of Nosak Group, a Nigerian industrial conglomerate is seeking to invest in the country’s new investment hub, Ekiti State.

With the recent clamour and drive to make agriculture the mainstay of the Nigerian economy, Premier Plantations majoring in the cultivation of cassava and other feedstocks, is planning to establish a 6,000ha cassava plantation in the Southwest region of Nigeria.

The crust of the plantation is the cultivation of cassava and the conversion of the same into ethanol.

Premier Plantations Ventures into the Lucrative Agriculture Sector of Ekiti State

The denatured ethanol derived is expected to feed the 150,000 litres per day ethanol refinery of its sister company, Nosak Distilleries, for onward distillation and supply to the industrial and retail end-users.

For processing, the company will need about 1,200 tonnes of cassava per day. In addition, Premier will explore other opportunities in the cassava value chain including the processing of garri, high-quality cassava flour, and starch production.

With this volume, they will set up an out-grower scheme for smallholder cassava farmers in collaboration with the Nigeria Cassava Growers Association (NCGA).

The project will mostly target the youth with the potential to create more than 1,000 direct and indirect jobs.

Ekiti State has been attracting a myriad of investments courtesy of the government’s focus on building an enabling environment for business to thrive.

Just the other day, Promasidor one of Nigeria’s leading dairy processors in partnership with the state government, received 250 new Jersey cows from Texas, USA, an addition to its existing herd of 192 indigenous and crossbred cows available on the Ikun Dairy Farm Limited (IDFL).

IDFL is a joint venture between the processor and the state government initiated in 2019, which saw Promasidor inject US$5m investment to reactivate the farm, as a catalyst that will turn around the economic fortune of the state.

Other agro-allied companies that have invested in the state’s agriculture industry include Stallion Group who have received a Certificate of Occupancy for a US$10 million rice mill in Ado-Ekiti.

In addition, Dangote Group is also finalising plans to locate a US$5 million mill within the same location, which is now being seen as the rice processing hub of the state.

In the cassava value chain, FMS Farms is finalising plans to set up a US$10 million starch processing plant and farm in Ikole council area and has already commenced farming activities.

Another agro-based firm, Promise Point, has also invested US$15 million in its starch processing facility within the same area, which has also been designated as part of the Special Agro-Industrial Processing Zone.

Smile Telecoms Announces Significant Changes in its Leadership

The Group’s Board announces several new appointments to reinforce the Group in the coming era of Telecoms transformation.

February 22, 2021/ — Ms. Irene Charnley and Mr. Mohammad Wajih Sharbatly retire from the Group’s Board of Directors; The Smile Telecoms’ announces several new appointments to reinforce the Group in the coming era of Telecoms transformation.

Smile Telecoms Holdings Ltd., a Pan-African telecommunications group with operations in Nigeria, Uganda, Tanzania, and the Democratic Republic of the Congo, announced after its board meeting held on January 15th, 2021, significant changes in the leadership of the Group’s board and management.

Smile Telecoms Announces Significant Changes in its Leadership brandspurng

The Group announced the retirement of Ms. Irene Charnley and Mr. Mohammed Wajih Sharbatly from the Group’s Board and all boards of the operating companies, effective January 1st 2021.

Ms. Irene Charnley, the Founder of Smile, has retired as Deputy Chairman from the Smile Telecoms Limited Board.

Mr. Mohammad Wajih Sharbatly is a Co- Founder of Smile and has acted as Co-Chairman of the Group through December 2020.

Commenting on the announcement, Mr. Ibrahim H. Sharbatly, Chairman of the Group said “Today we say farewell to our Founder and Deputy Chairman, Ms. Irene Charnley. We wish her all success in her new endeavors.”

“We also want to say farewell to our Co-Founder and Co-Chairman Mr. Mohammad Wajih H. Sharbatly.”

“May God bless them both.”

Smile Telecom Holdings, in its Board meeting on January 15th, 2021, also announced the following Nominations:

  • Mr. Osman Sultan has been appointed as Vice Chairman of the Group.  Mr. Sultan, the founding CEO of EITC (du) in the UAE, was at its helm from 2006 until the end of 2019. Before that, he was the founding CEO of Mobinil in Egypt (now Orange Egypt) from 1998 until the end of 2005. Mr. Sultan sits on several ICT Companies and Academic Boards. He has been actively involved with Smile as the Chairman of the Restructuring and Transformation Committee of the Group since July 2020.
  • Mr. Albert Momdjian has been appointed as Board Member of the Group and Chairman of the Group’s Audit Committee. Mr. Momdjian is a former corporate and investment banker with 27 years of corporate Investment banking and restructuring experience primarily in Media and Telecoms across Europe, the Middle East and Africa, having been involved in over USD 100 bn worth of M&A, capital markets and restructuring transactions.
  • Mrs. Caroline Chang, recently appointed as a Board Member of the Group in November 2020, has been appointed as a member of the Group’s Audit Committee. Mrs. Chang is an experienced board member and former EMEA General Counsel of Farallon, the leading US hedge fund that has been active in Africa and Emerging Markets.
  • These nominations come in addition to the appointment of Mr. Raihan Shaikh-Khaleel as Board Member of the Group in September 2020. Mr Khaleel is a Partner at Swinton Capital and an experienced restructuring advisor across EMEA, sitting on various Boards of companies involved in restructurings. He has 20 years of EMEA and other cross border experience, spending the last 10 years restructuring companies for a leading US hedge fund.

“While we understand the desire of our Founders to retire after a challenging journey, we have been preparing over the past months for the future.

We want to ensure that we bring the best competencies on board to enable the Group to face the various challenges and transformations that the Telecoms sector faces and take advantage of the opportunities ahead. Africa is the fastest-growing continent globally, and data is the new future in the world we live in,” concluded Mr. Ibrahim Sharbatly.

Commenting on the changes Ahmad Farroukh, Group CEO, added,

“I am looking forward to working with the new Board Members and counting on their diverse experience to prepare for the company’s future in the challenging times the industry is going through.”

Finally, Smile announced that the Group Board approved the Head Office and Centre of Main Interest (COMI) of Smile Telecoms Holdings Ltd to shift from Mauritius to England and Wales.

Smile-communications

Tangerine Life Completes Merger With ARM Life

0

24th, February 2021Tangerine Life Insurance Limited, (previously known as Metropolitan Life Insurance Nigeria Limited), has, after a meticulous process, concluded its merger with ARM Life PLC. Tangerine is owned by Verod Capital, a leading private equity firm investing in growth companies across Anglophone West Africa.

The key objective of the acquisition is to build a stronger, broader insurance and financial services platform, drawing on the strengths of both entities. Tangerine’s strength in the corporate market segment and ARM Life’s broad retail and annuity-based service offering. 

Tangerine Life Integrates ARM Life PLC Brandspurng

Since it was first announced in February 2020, both organizations have embarked on a rigorous exercise to evaluate their collective strengths and address any gaps, towards building an impressive new enterprise focused on digital-first. The new entity will focus on impressing and satisfying customers with quality products and a superior customer experience.

Tangerine Life’s ethos and drive are clear in the words of Livingstone Magorimbo, Managing Director, Tangerine Life, ‘’Integrating the businesses has presented us a tremendous opportunity to enhance our capabilities, improve operating efficiencies and grow our businesses.

At Tangerine Life, we will continue to innovate, drive positive change within the insurance industry and create tremendous value for our customers towards effectively positioning our business to stay ahead of the next wave of industry evolution.’’

The next phase of ARM Life’s rich retail and annuity heritage involves leveraging technology to better serve all stakeholders as evident in the words of Stephen Alangbo, (former Managing Director at ARM Life) and director at Tangerine Life

 “Innovation is paramount in ensuring customer satisfaction in today’s business landscape. We believe that the combination of both entities will ensure exceptional value creation for existing and new customers and partners”.

The merger places Tangerine Life firmly as the 4th largest life insurer in Nigeria and positions it for future growth.

Tangerine Life Completes Merger With ARM Life Brandspurng

Rapid Urbanization and Urban Development: Implications for Housing in Lagos State

0

Urbanization has been a key force of economic development throughout Nigeria and the world. Rural-urban migration provides access to employment and business opportunities, good healthcare, education, communication, transportation, and security. Globally, 55.3% of the world’s 4.2 billion people lived in urban areas in 2018.

By 2050, that percentage is projected to reach 68% according to a United Nations report.1 Nigeria’s urban population already makes up over 50% of its +200 million population; it is expected to add 189 million urban dwellers by 2050.

Rural migrants are flocking to urban centres. This is particularly the case in Lagos State, Nigeria’s economic and industrial hub. Its urbanization rate is about 5.8% per annum; it was ranked the 18th largest city in the world in 2018.

Rapid Urbanization and Urban Development Brandspurng Implications for Housing in Lagos State

However, the urban planning and development policies driving Lagos’s megacity aspirations are disconnected from the livelihood realities of the majority in the state. It is important that Lagos places a higher priority on housing in its overall development plan, as most of its population are poor, rural migrants and slum dwellers.

Lagos State: Case Study

Lagos has grown from a tiny fishing village in the late 15th century to a state of more than 22 million residents today and is the most populous city in Nigeria. It occupies 3,577 km2 making it the smallest state in the country by landmass. 21% of Lagos is wetlands consisting of creeks, lagoons and rivers.

Its concentration of industry, commerce and administration of capital, labour and technology accounts for over 60% of Nigeria’s activities. It has experienced a much faster growth rate than any other urban centre in the country.

In 1985, it was ranked the 31st largest city in the world, with a population of 5.8 million; in 1990, the population increased to 7.7 million, making it the 22nd largest city in the world. The metro area population of Lagos was roughly 13.5 million as of 2018, making it the 18th largest city in the world.

Lagos has been a powerful generator of national economic growth, contributing over 30% of Nigeria’s gross domestic product (GDP). The development goal of the state is to become ‘a model African megacity’ and a global economic and financial hub that is safe, secure, functional, and productive.

However, the urban development policies and regulations driving this megacity aspiration are disconnected from the realities of the majority.

For the most part, people in Lagos are poor, rural migrants who live in informal and slum settlements with high infrastructure costs, habitat fragmentation, water and air pollution and reduction in overall quality of life.8 Urbanization tends to increase land values and subsequently rental costs which poor migrants, the majority of Lagos’s population, often cannot afford.

These settlements are often targeted for demolition under the cloak of urban development, which in most cases comes with no compensation or alternative living arrangements10, leading to the displacement of the dwellers.

There is already a housing deficit of more than 17 million units.11 Meanwhile, Lagos Affordable Public Housing (LAPH), an ongoing private-public partnership, intends to construct 20,000 affordable housing units within five years (2017-2022).

However, the scope of delivery is either not known or masked in a muddle. Given that many of these sub-par residential settlements require significant renewal investment, the shortage of decent affordable housing presents a good opportunity for prospective private sector players to improve the capacity of the construction sector to address these needs.

The architectural design should drive affordable solutions and provide economies of scale through which large-scale production could be optimized. In addition, government intervention is needed in Lagos state to provide subsidized credit, cooperative housing and social support programs.

Lessons from Brazil and Egypt

 A close examination of Brazil and Egypt provides important insights about the urban development process and policy with greater emphasis on housing. Both countries have large populations (approximately 211 million in Brazil and 100 million in Egypt in 2019), and both were long classified as “over-urbanized” countries.

Brazil and Egypt had similar challenges with predominantly informal and slum settlements in the urban cores several decades ago. Nevertheless, the two countries have had success in implementing appropriate urban development frameworks, such as community-based and city-wide upgrading programs, private-public partnerships and an elaborate national housing policy.

Brazil, for instance, rebuilt its urban governance policy to accommodate the participation of all urban dwellers in decision-making processes, which played a decisive role in affirming the sociopolitical right to adequate housing.

The ‘City Statute’, a 2001 federal law that governs urban development, explicitly requires the participation of residents in the urban planning process.

In addition, Brazil’s social housing program, Minha Casa, Minha Vida (My House, My Life) launched in 2009, in combination with the Growth Acceleration Program for Slum Upgrading effective from 2007, is a notable example of housing development in the country.

These programs primarily target low-income groups and slum dwellers. At the same time, there are curative and preventive measures to develop the prevalent inadequate housing conditions in slums and minimize both the growth of existing ones and the emergence of new ones.

A robust policy of initial subsidy grants and enhanced housing credits, benefiting from steady economic growth and a well-focused social agenda for Brazil, culminating in the success of these initiatives.

The low prevalence of slums in Egypt reflects its long-term political commitment to slum upgrading, slum prevention and housing alternatives for the urban poor.

The Egyptian government’s initiative of slum upgrading, which began in Hai El Salam, Ismailia in 1978, is a pioneer in international best practice. The strategy that was used in this context was to allow the slum dwellers to upgrade their houses incrementally.

In Lagos state, it is worth exploring this instance of self-redevelopment of a slum with minimal government interference, particularly in view of the limited resources available to the government.

In Egypt, non-governmental initiatives for slum upgrading were also implemented in the 2000s through influential non-governmental organizations. They introduced valuable pilots for the on-site redevelopment of homes for the slum dwellers as an alternative to the predominant approach of local governments resettling slum dwellers in new remote locations.

As the region became more developed, the initial poor-quality homes were completely replaced by high-quality, well-designed dwellings over time.

How Lagos can integrate the complex realities of the majority into its development goal 

Investment in upgrading programs:

Implementing citywide, slum-upgrading programs that can improve the housing conditions and the quality of life in existing slums in Lagos is a first and crucial step for the state government to achieve urban modernity.

Just like Egypt, the Lagos state government should allow self-redevelopment of slums with financial support where needed and in so doing, offer the slum dwellers the prospect of contributing a significant share of domestic capital formation through self-built housing.

Comprehensive development plans:

Secondly, urban development plans need to be modified around citizen participation, which could be adopted by the local government councils. The transparency in the planning process is central to promoting urban development in Lagos.

For instance, in approaching affordable housing delivery in a large city like Lagos, multiple housing delivery outlets are required. This will be difficult to implement without the participation of urban dwellers.

Innovations:

Everyone in urban centres is affected by the problem of urban slum growth. It, therefore, should be the responsibility of both the public and private sectors to create innovative methods, like mixed-use and low-income housing, for decent affordable homes for the residents of the state, especially those within the low-income bracket.

Also, policies enabling investment in quality housing, such as a real estate finance support scheme, should be considered by the state government in order to prevent the rise in slums and informal settlements in the future.

Conclusion

Urban areas are considered to have multifaceted roles in nations. They are at the centre of a nation’s technical advancement and economic growth as seen in Lagos state. That is why populations will continue to move to urban settings. Thus, the Lagos state government and development agencies should focus on adapting to the trend of urbanization.

COVID-19: The Virus, MultiChoice and Everything In Between

0

LUCAS BOLUWAJI

There is little or no chance that we can find a service subscriber, who does not have one issue or the other with the service provider.

Telephone, pay television and internet service providers, to give just three examples, almost always are in our gunsights for a variety of reasons: Spotty service, tariffs presumed to be too high, slow speed and lousy customer service are my main peeves. You can add yours.

These often leave me close to tearing my hair out. I do not get to do it because my hair is never of the volume to grab let alone tear out. But I believe I have communicated the frustration I feel when I do not get the service I expect from a provider.

COVID-19 The Virus, MultiChoice and Everything In Between Brandspurng
Photo by Mika Baumeister

Before I veer off irredeemably, the subject of this piece is my pay television service of the provider of choice, MultiChoice Nigeria, without doubt, the dominant one in the market. As a subscriber on MultiChoice’s DStv platform, I have had occasions on which I was red-eyed with rage when I sniff a degeneration in the quality of service.

Notably, I got into this mood in the days I was reluctant to use the provider’s self-service options and chose to stay on the phone, hoping to reach a customer service agent to provide a solution to whatever technical issues I was experiencing.

Back then and 90 per cent of the time, it had to do with reconnection after subscription renewal. That is in the past. I have since found their Twitter handle a speedier platform for issues resolution.

Half of the other 10 per cent arose from my unfamiliarity with the pay television architecture, a state of affairs that made me believe that pay television service is metered like telephone service and for which a pay-as-you-go model, rather than a fixed monthly subscription model, should be applicable.

I doubt if anyone can claim not to have believed at one time or the other-what I did. And it was not long ago that I got cured of my ignorance, credit for which should go to Dr Babatunde Irukera, CEO of the Federal Competition and Consumer Protection Commission (FCCPC).

It was him who explained, in an interview with Channels TV last year, that he has been around the world and did not find one place where the pay-as-you-go model is used. He explained that television content is not metered like telephone service. He should know a thing or two about that ecosystem, I believe.

That said, MultiChoice’s service is not perfect and despite the fact that I have seen that pay television services are pricier around the world -contrary to the oft-repeated claim-than in Nigeria, a part of me still says we should be paying lower rates. Everybody loves a bargain!

I hope that is possible someday soon. But in the meantime, despite my issue (s) with MultiChoice, I have been mightily impressed by the company’s sensitivity to its customers’ situation since the outbreak of COVID-19, which has ripped through everybody’s, including MultiChoice’s, finances in the last one year. 

A few weeks ago, for example, the company announced huge discounts on its DStv and GOtv decoders as part of its efforts to lessen the economic impact of COVID-19 on Nigerians and widen the access to the entertainment available on the two platforms.

The discounts took the form of lowering the entry point to the Confam bouquet on DStv and Jolli bouquet on GOtv, meaning that customers are required to pay N9900 for a decoder plus a free one-month DStv Confam subscription which was previously N18,900 or N6900 plus a free one-month GOtvJolli subscription which was N8,400

I would happily take one of the two offers if was not yet a subscriber.

Those generous discounts were preceded by similar shows of sensitivity, which came in the shape of a campaign tagged “We’ve Got You”. The campaign, which ran from 20 April to 30 June 2020, offered active and disconnected DStv and GOtv customers the opportunity to get upgraded to the next viewing package when they renewed subscription on the packages they were on.

In a similar vein, customers were granted access to Free-to-Air news, kiddies and sporting channels. To cater to customers’ spiritual needs, the Hallelujah pop-up channel was launched to provide a church-at-home experience for subscribers during the closure of worship places, with the African Easter pop-up channel, in partnership with TBN Africa, becoming available during the month of Easter on both DStv and GOtv platforms.

For the Muslim faithful, Sunna TV was launched on both platforms to provide wholesome Islamic content beginning from the holy month of Ramadan.

To lessen the gloom imposed by the lockdown, subscribers on both platforms were also offered access to the hugely popular party-themed Turnup Friday and Owambe Saturday as well as COVID-19 Hope for Africa Concert, in partnership with One Africa Global Foundation.

Alongside these relief initiatives to the consumer, ran others for the general public. At the onset of the pandemic last year, with the government shopping for money to finance the pandemic response efforts, MultiChoice was one of the major supporters from the corporate sector, making cash donations of N200 million and N50 million to the Federal and Lagos State governments respectively.

It similarly assisted with public education on the pandemic, carrying Educational Public Service Announcements (PSAs) in partnerships with the UN and the U.S Embassy. Another N400m was committed to safeguarding the income of the cast and crew of its various productions. 

It is instructive to note that this was at a time that productions were at an all-time low. It’s efforts at contributing to Nigeria’s war against the virus also saw the company highlighting the helplines of the National Centre for Disease Control (NCDC) on more than 10 channels across the DStv and GOtv channels, the cost of which was estimated at over N550 million.

Reputedly the country’s major investor in TV and film, a sector pulverised by COVID-19’s disruption of productions and its army of professionals facing a bleak future, MultiChoice committed up to N400 million to ensure that professionals impacted, were paid during the lockdown when they could not work.

Equally tangible support by the company came in the form of donation of 60, 000 units of Personal Protective Equipment (PPE) to hospitals and Non-Governmental Organisations, 10,0000 face masks to dealers and other components of its value chain as well as a staff care initiative that saw it provide PPEs, sanitisers and multivitamins to employees.

Such substantial contributions are important, and it is necessary that every organization takes a cue from MultiChoice’s commendable efforts.

Lucas Boluwaji, a public affairs analyst, writes from Lagos

RAK Powers 7 Badagry Communities out of Darkness

0

Mr. Mobolji Ogunlende of RAK Development Foundation has once again set the year running with his unbeatable humanitarian service to the people as residents of Toga-Todovi community in Badagry express joy and appreciation to the foundation for the successful installation and electrification of their community which has been in total darkness for over five years.

RAK Powers 7 Badagry Communities out of Darkness

Mr. Mobolaji Ogunlende while giving his address said “I have always said it is not about me, it is about doing what Almighty Allah asked us to do via quenching thirst, inspiring change and empowering generations which are our guiding principles at RAK foundation.

The Community reached out to me about fourteen (14) months ago and I called them in for a meeting and they said they had a transformer but have not been able to connect it for over 6 years ago. That was how our journey began.

RAK Powers 7 Badagry Communities out of Darkness

Despite the fact that I am also human and striving to survive, it will only be normal if we can help one another and restore hope to the people. Interestingly when the request was made what came to mind was the Holy Quran Chapter 17 verse 30 Suratul Anbiya” And God said let there be light and there was light ” same was also said in Genesis 1:3″ let there be light and there was light ” I am answering my calling Ogunlende added.

Ogunlende said “for miracles to happen, there must be obstacles, we thank God we are able to overcome the many obstacles as an NGO and as a Community.

RAK Powers 7 Badagry Communities out of Darkness

I thank God that we’ve been able to power seven (7) Communities, which includes Pogbe CDA, Progressives CDA, Agblemakaku CDA, Achievers CDA, Ifesowapo CDA, Ashiribo CDA and Alafia CDA. Ogunlende mentioned.

I am glad I am answering my calling and I am fulfilled the community is happy.

We are not here to change the whole world but to make a difference” he said.

RAK Powers 7 Badagry Communities out of Darkness

Mr. Lawal Lukman Olajide, Chairman Transformer Committee, Toga-Todovi Community in Badagry while giving his address said “It was great news when the Lagos State Government under the leadership of His Excellency, Governor Babatunde Raji Fashola gifted us this transformer in 2015, but our happiness was soon short-lived when the transformer was abandoned till then, all effort to power it through letters, calls, visit and the likes were futile, at a time we resigned to fate thinking that some witches and wizards were responsible for our plight.” Lawal said.

“We got to know about RAK during his yearly Ramadan Free Feeding program and something inspired us to reach out for some support. To our greatest surprise, we received his feedback that he is ready to support us, and here we are today, six years abandoned project is now fully funded by an indigenous NGO, indeed we are glad and we cannot but continue to thank this young God sent” Lawal expressed.
Lawal said an average population of not less than five thousand households in the area will be benefiting from this singular act of kindness of Mr. Mobolaji Ogunlende.
Todovi community has 7 CDA Chairman, with not less than five thousand households. In it, we have people whose businesses require light and will be resuscitated and the economic viability of the area will be restored to normal.
RAK Foundation Engineer, Mr. Agbeleye Hakeem explained that the entire electrification project is estimated at about ₦5.2 million, which includes the purchase of concrete poles and fixing, aluminium conductor, crossbar, insulators and so on and other administrative charges.
Hakeem explained that at a particular period, hoodlums came to steal the upriser and some of the equipment bought by RAK, but the pioneer was focused and magnanimous enough to have continued with the project even in the face of the challenge.
In his words, Chief S.H Amosu, Baale of Toga said “…today is a great day, it’s a day the Community can never forget in Badagry Local Government and Olorunda LCDA. RAK Foundation and his team have done a wonderful job in this community, the whole people of this Community are all happy today.
He lamented that ‘although the LASG had provided the community with transformer over five years, the community could not afford to power the transformer due to the huge cost involved in the purchase of heavy electrical pieces of equipment, poles and another administrative fee.
About 5 years ago the LASG had donated this transformer but no financial ability to power it, all effort to power the 33KVA transformer proved abortive, but we thank God after writing to RAK Foundation, our dream came into reality. We thank Mr. Mobolaji Ogunlende so much. Amosu added.
The Baale of Toga- further said “we cannot compare RAK to other people with means, they have more than enough but they don’t use it.”
Some of them have more than enough but prefer to take their money abroad, some hide it in their houses and when they die, it’s no longer useful to them.
The Baale however charged other well-meaning Nigerians, especially Badagryians to follow the footstep of RAK Foundation pioneer.
According to Chief Mobee Viavo Emmanuel, Baale of APANUKOH, Badagry Kingdom he expressed this;
“The project we are Commissioning today is Electrification of a transformer that has been dropped by the State Government to us and without powering it for about 5 years. After some time we are able to meet Mr. Mobolaji Ogunlende of RAK Foundation who helped us, he is a God sent” he said.
RAK has really touched our lives, he has touched our heart because the project is about ₦6m project Chief Mobee added.
This project will go a long way in adding value to our people and improve the healthy living of our children and family. I want to thank the CEO of RAK and pray God will help him in his endeavours.
Another resident of the community who does not want his name disclosed said “it is pitiable that the government who is supposed to be responsible for this had abandoned their primary responsibility”.
He further thanked RAK Foundation for coming to their rescue. The entire community is behind you and we will not stop praying for you” he added
Wuraola Sewenu, a female resident in the area said “before our messiah, RAK came to the rescue we had faced a lot of challenges such as low sales for women who are doing their petty trade and requires light including our husband who does related works like welding, barbing, electrician etc. Also, our children have before now faced certain health challenges. She said
We thank RAK Foundation for his huge support and we pray that God will continue to protect him and lift him high”.

Mrs. Cole Oluwakemi another resident in the area thanked the pioneer, saying;

“We thank our father, RAK Foundation, Mr. Mobolaji, he really tried for us, because for about seven to eight years we relocated to this area, we have been suffering from this light problem.

At a particular time I told my husband that we just came to suffer ourselves here, no cold water, no light, even at night we find it difficult to cook for our husband, but today we thank God it’s a thing of the past.”

Nigeria creeps out of recession; Economy expands 0.1% in Q4-2020

Yesterday, the National Bureau of Statistics (NBS) published its Q4-2020 GDP estimates. According to the report, Q4 GDP grew 0.1% y/y, representing the first positive quarterly y/y growth since Q1-2020, an indication that the economy rebounded from the Covid-19 induced recession.

Thus, the Q4 recovery is traceable to the reopening of the economy following the lifting of COVID-19 lockdown restrictions. The statistics showed that on a q/q basis, real GDP growth was 9.7%, representing the second consecutive positive q/q real growth rate in 2020.

Despite the recovery, the fragility of the state of the economy was reflected in the fact that only 7 sectors (previously 9 sectors) expanded in Q4-2020 while 12 sectors (previously 10 sectors) contracted.

October Inflation Rate Jumps to 14.23% as Food, Core Prices Rise brandspurng
REUTERS/Akintunde Akinleye

Overall, real GDP growth settled at -1.9% in FY- 2020 compared to the 2.7% recorded in FY-2019. The bright spots in the economy remain Telecoms (+16.0) and Agric (+3.4%). On the contrary, Oil Refining (-56.5%), Air Transport (- 51.7%) as well as Accommodation & Food Services (-15.0%) were the worst hit.

Oil GDP: Oil sector slumps further in Q4-2020

Largely in line with expectations, the oil sector contracted 19.8% y/y in Q4-2020 compared to a contraction of 13.9% y/y in Q3-2020. The steeper decline in oil sector GDP in Q4-2020 reflects weaker oil production levels within the quarter as Nigeria suppressed output to compensate for overproduction in prior quarters under the OPEC+ oil production quota.

In Q4-2020, crude oil production averaged 1.56mb/d compared to 1.67mb/d in Q3-2020. Overall in FY-2020, crude production averaged 1.78mb/d compared to 2.01mb/d in FY-2019 due to the country compliance with OPEC’s output quota, which was in place for most of 2020 to stabilise the market amid supply and demand shocks.

As a result, the oil sector contracted by 8.9% in 2020 compared to a growth of 4.6% in 2019. As a by-product of the deep slump in the oil sector, its contribution to aggregate GDP plunged to a record low of 5.9% in Q4-2020 and 8.2% in FY-2020.

Non-Oil Sector: Service sector recovery buoys non-oil sector rebound

In Q4-2020, the non-oil sector output grew by 1.7% y/y compared to a 2.5% contraction in Q3 -2020.

However, on an annual basis, in FY-2020, the non-oil sector declined by -1.3% as against a 2.1% growth in FY-2019. The Non-oil sector’s contribution to real GDP improved during the period, accounting for 94.1% (vs 92.7% in Q4-2019 and 91.3% in Q3-2020).

Nigeria records first positive quarterly y/y growth since Q1-2020
Quarterly GDP growth rate

Nigeria creeps out of recession brandspurng Economy expands 0.1% in Q4-2020
Sources: National Bureau of Statistics, United Capital Research

The rebound in non-oil GDP was broadly supported by faster growth in Agriculture (+3.4% y/y), sustained expansion in ICT (+15.0% y/y) and smaller contractions in sectors like Transportation (Q4-2020: -6.0% y/y vs Q3-2020: -43.0% y/y), Accommodation & Food Services (Q4-2020: – 15.0% y/y vs Q3-2020: -22.6% y/y), Trade (Q4-2020: -3.2% y/y vs Q3-2020: -12.1% y/y), and finally the recovery of the Real Estate sector (+2.8% y/y), after a 6-quarters long recession.

On a broader classification, the mild growth in Q4-202 was supported by an improved outing in the Agricultural and services sectors. Clearly, the sectors that drove the recovery were sectors that benefitted from the reopening of the economy which allowed people to resume back to their normal life at a decent level.

The impact was consequently felt on the movement of goods and people (Transportation), the return of social gatherings & the use of QSR outlets (Food services & Agriculture).

Agricultural sector: Highest growth since Q1-2019

The Agricultural sector grew by 3.4% y/y in Q4 2020, 110bps larger than the growth recorded in Q3 2020.

Overall, the sector recorded an annual growth of 2.2% in FY-2020. The stronger growth in the Agriculture sector was underpinned by improved crop yields due to the harvest season and stronger demand along the food value chain which supported improved harvests & supply.

We note that the stronger growth defied security concerns across most food-producing states as the farmer-herder crisis and attacks by terrorists continue to discourage farming activities.

Across the sub-sectors within the Agricultural sector, crop production, which accounts for about 85% of the composite, grew the fastest, up 3.7% in Q4-2020 and 2.2% in FY-2020, evidencing improved food crop production and stronger demand along the food value chain with Quick Service Restaurants now operating at a higher capacity.

Manufacturing sector: Broadly weak as FX and movement restrictions hinder recovery

In Q4-2020, the manufacturing sector contracted by 1.5%, a similar pace to the contraction in Q3-2020.

Generally, the manufacturing sector continued to suffer FX scarcity which impacted the ability to purchase key raw materials while movement restrictions in the international community continue to weigh.

In addition, we note that the protests during the quarter disrupted the flow of goods and manufacturing activities within the quarter. Across the sectors, the heavily weighted Food, Beverage & Tobacco recorded slower expansion in Q4-2020, growing by 2.2% y/y compared to 5.6% in Q3-2020.

The slower growth in our opinion reflects a confluence of the fallout of weaker consumer incomes and restrictions on social gatherings & on-trade channels for alcoholic consumption, re-introduced in Q4.

In addition, growth in the decently weighted cement sub-sector tapered in Q4-2020, growing by 6.6% in Q4-2020 compared to 12.0% in Q3-2020. Nevertheless, we note that the growth in the cement sector for Q4 remains broadly decent.

The Textile, Apparel & Footwear sub-sector, another decently weighted sector, recorded a smaller contraction of 5.6% in Q4-2020 (compared to a contraction of 14.4% and 12.1% in Q2-2020 and Q3-2020 respectively).

We note that the textile and clothing industry in Nigeria has strong links with China and Turkey, considering the huge level of clothing imports from these countries. Thus, the resumption of activities in those countries following a slowdown in the Covid-19 outbreak supported activities within the local industry in Nigeria, albeit still below its prime.

Outlook: 2020 low base to support a fragile V-shaped recovery

Looking ahead, we remain optimistic about the sustained pace of recovery in the aggregate level of economic activities. While growth in Q1-2021 may be muted due to a high base effect of Q1-2020, our optimism feeds largely on potential stronger recovery in Q2 and Q3-2021 relative to the negative growth observed in the corresponding quarters of 2020.

Specific to the non-oil sector, we expect the improved performance in Services to be sustained as people become more confident to go about their daily activities. Also, we think the Agricultural sector would build on the gains of 2020 as demand remains strong, security challenges abate, and weather conditions improve.

In the oil sector, we expect improved performance in FY-2021 considering the low base for oil production in 2020.

While the country’s production continues to be capped under the OPEC+ quota, we expect a recovery in production as OPEC+ gradually returns production level back to pre-pandemic levels following recent price gains and positive sentiments from increased rate of vaccinations which could spur demand for travel and consequently oil.

Overall, we maintain our base case scenario GDP growth forecast of 1.7% for FY-2021 with a bull case forecast of 2.1% premised on faster than expected recovery in oil sector GDP.