Publiseer Gets New Distribution Partner

The digital content distribution company, Publiseer, has now secured new distribution partners for its ebooks and audiobooks. From next week, the digital aggregator will start distributing its ebooks and audiobooks on Flamingo Fiction. 

Flamingo Fiction, a Media365 platform, is a new mobile reading application that is specifically targeted at readers of serialized romantic fiction stories. It consists of a website, an Android app, and an iOS app, for reading ebooks and listening to audiobooks.

Publiseer Gets New Distribution Partner

Authors at Publiseer will now have their ebooks and audiobooks included in Flamingo Fiction and take advantage of reaching a wider target audience. Flamingo Fiction joins a list of over 400 partner stores Publiseer works with, to generate revenue for African creatives.

Publiseer is a digital content distribution platform, founded in August 2017, by identical twin brothers, Chidi Nwaogu and Chika Nwaogu. The platform distributes ebooks, audiobooks, digital music, music videos, short films, feature movies, and video games across hundreds of well-established partner platforms.

So far, Publiseer has distributed over 10,000 digital content belonging to 6,000+ creatives from Nigeria, Kenya, Ghana, South Africa, and Egypt. With 56 million downloads and streams, the platform has been able to generate $240,000 in revenue.

Nielsen Launches Gracenote Inclusion Analytics To Accelerate Diversity Transformation In Hollywood

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New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

Feb. 17, 2021 – Nielsen today is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. 

The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and representation to enable more inclusive content.

Nielsen Launches Gracenote Inclusion Analytics To Accelerate Diversity Transformation In Hollywood Brandspurng
Photo by Jake Blucker

Leveraging Gracenote Inclusion Analytics, a distributor can highlight content within its catalogue featuring diverse female leads for Women’s History Month or fuel recommendations connecting fans of diverse content with programs they’ll enjoy.

A studio can evaluate whether its content meets Diversity, Equity and Inclusion (DE&I) benchmarks and highlight programs for licensing opportunities. Similarly, a brand can identify and target the most inclusive content to inform its ad investment or product placement decisions.

“The entertainment industry has a massive challenge ahead – to ensure the talent associated with popular TV programming mirrors today’s increasingly diverse viewing audiences,” said Sandra Sims-Williams, SVP, Diversity, Equity and Inclusion at Nielsen.

“By democratizing information around representation in content, Gracenote Inclusion Analytics holds the power to push the industry toward better balance and a more equitable future.”

According to Nielsen’s recent “Being Seen On Screen: Diverse Representation & Inclusion on TV” report, women make up 52% of the U.S. population but comprise only 38% of the top recurring cast in popular broadcast, cable and streaming programming.

At the same time, People of Color account for 40% of the broader population but are present in only 27% of top TV roles. These data points highlight significant imbalances between representation in content and key audience groups which, by addressing, would serve to accelerate equity in entertainment.

Gracenote Inclusion Analytics marries industry-leading Gracenote Global Video program metadata and Studio System celebrity race and ethnicity data with currency grade Nielsen Television Ratings and Nielsen SVOD Content rating data.

Based on these inputs, the solution delivers new proprietary metrics assessing the degree to which different identity groups are featured in programming and how evenly this reflects viewing audiences.

These include:

  • Share of Screen quantifying an identity group’s (e.g., women, LGBTQ, Black) representation among the top recurring talent
  • Inclusion Opportunity Index comparing the share of the screen for an identity group (e.g., women) to their representation in population estimates
  • Inclusion Audience Index comparing the share of the screen for a group to their representation in the program’s viewing audience

“Audiences today actively seek out programs that highlight people who resemble them and experiences that reflect their own,” said Tina Wilson, Head of Analytics at Nielsen.

“Under these circumstances, it’s critical that the entertainment industry create authentic content which resonates with underrepresented groups. Together, Nielsen and Gracenote are uniquely positioned to help the industry seize upon this opportunity by way of new data analytics solutions ensuring meaningful connections between content and audiences.”

At launch, Gracenote Inclusion Analytics offers data and insights around gender, race, ethnicity and sexual orientation of on-camera talent appearing in popular broadcast, cable and SVOD TV programs.

Future enhancements will expand product coverage to include theatrical movies as well as behind-the-camera talent including directors, producers, writers and other key roles.

Gracenote Inclusion Analytics is the first solution to launch from the new Gracenote Content Analytics suite.

Combining Gracenote’s unparalleled entertainment metadata with Nielsen’s trusted audience measurement data, this suite will provide the entertainment industry with a powerful toolset to inform critical decisions on what to produce, whom to attach, where to place programming and how to buy advertising to maximize resonance with key audiences and return on investment.

Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.

Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function.

NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Africa and the Eurobond Market in 2021

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Following a significant shift in market sentiment in 2020H2, Sub-Saharan African (SSA) sovereigns regained access to international bond markets, while Northern African countries had largely preserved their ability to issue.

In this Macro Notes, we update our analysis from early 2020 and provide an outlook for African Eurobond issuance this year. Since 2020Q3, four sovereigns tapped the Eurobond market—Benin, Côte d’Ivoire, Egypt, and Morocco—with others expected to follow suit in 2021.

Favourable liquidity conditions, thus, allow for the rollover of maturing debt and the financing of wider fiscal deficits (Exhibit 1). This will also compensate for less support from IFIs following large disbursements in 2020.

Sub Saharan African Eurobond Market Is recovery in sight Brandspurng
EURO banknote bank bill | www.wordpress-1516176-5827464.cloudwaysapps.com

However, medium-term concerns remain as African countries face repayments of close to $100 bn over 2021-32 as a result of high issuance in recent years ($147 bn over 2009-20), taking advantage of the persistent low-interest-rate environment in the aftermath of the GFC.

Amortization challenges differ markedly within the region, both in terms of the outstanding amount in GDP terms as well as the average remaining maturity of the debt (Exhibit 2).

Despite both COVID-19-related cross-regional developments as well as idiosyncratic concerns, market sentiment appears to be broadly favourable across Africa, with most countries’ bonds trading at or even above pre-pandemic levels.

Africa and the Eurobond Market in 2021 Brandspurng

As of February 2021, twenty African countries owe a total of $134 bn in Eurobond debt, with SSA accounting for roughly 60%.

In GDP terms, however, the burden is larger in Northern Africa, where Eurobonds account for around 10%. The continent’s three largest economies—Egypt, South Africa, and Nigeria—have issued more than 50% of the total (Exhibit 3).

We expect most of the largest issuers to return to the market in the coming months—following successful issuances by Côte d’Ivoire, Egypt, and Morocco, and Benin (Exhibit 4)—with the exception of Angola where recent unfavourable debt dynamics triggered sovereign rating downgrades by all three agencies (Exhibit 5).

Risks in most countries are perceived as moderate and stable (Exhibit 6).

Barring a dramatic shift in market sentiment, African issuers will likely encounter high interest from foreign investors, indicated by the remarkable recovery in asset prices over the 2020H2 (Exhibits 7 and 8).

Bonds of the continent’s largest economies are trading at or above pre-pandemic levels, with the exception of Zambia, which defaulted on coupon payments at the end of last year, and Ethiopia, where the authorities’ recent commitment to the G20 “common framework” has raised questions regarding the restructuring of Eurobonds.

However, non-Paris Club official creditors are the primary focus of the initiative rather than bondholders.

Africa and the Eurobond Market in 2021 Brandspurng1

A number of Sub-Saharan African sovereigns are likely to tap the Eurobond market in 2021, including South Africa where the National Treasury has signalled that it would raise $3 bn from the international bond market during FY2021/22 (April 2021- March 2022).

With oil prices expected to remain around $50/bbl and exports constrained by OPEC+ commitments, Nigeria will likely take advantage of investor interest and issue $3-4 bn this year.

This will alleviate external financing pressure as a multi-year IMF program is currently unlikely due to disagreements over the multiple exchange rate regime and as investors remain hesitant to fully reengage in NGN-denominated debt following recent problems with access to foreign currency.

Ghana’s parliament approved the issuance of $3-5 bn last year, depending on market conditions, and the country’s deteriorating fiscal position will require significant external financing this year.

However, given such concerns, we believe that markets will likely not absorb more than $3.5-4 bn. Due to significant issuance in recent years ($8 bn over 2018-20), Eurobond debt is expected to reach close to 20% of GDP in 2021, raising questions regarding the sustainability of the current financing model.

Finally, while authorities in Kenya are committed to moving away from non-concessionary financing and staff-level agreement over a three-year

$2.4 bn combined ECF/EFF was reached with the IMF in recent days, a smaller issuance is possible to pre-finance upcoming re- payments while interest rates are attractive.

Recent clarifications from rating agencies on the treatment of DSSI participation have encouraged authorities that access to the Eurobond market can be preserved while achieving debt relief from official creditors.

However, the case of Ethiopia shows that a lack of clarity can trigger significant market reactions and sovereign rating downgrades.

Exhibit 5. Credit ratings and debt risk.  Exhibit 6. Risks are rising in Ethiopia and Tunisia.

Africa and the Eurobond Market in 2021 Brandspurng2

Egypt is by far the largest issuer on the African continent with total Eurobond debt standing at $38.6 bn following the sale of an additional $3.75 bn last week. The issuance was more than four times oversubscribed, illustrating continued high investor interest in Egyptian assets.

Demand also extends to the local debt market, where foreigners are attracted by continued high yields, a stable exchange rate, and the IMF program as a macro policy anchor. We expect net capital inflows (non-resident capital inflows minus resident capital outflows) to more than double in FY 2020/21, supported by the recent recovery in non-resident holdings of treasury bills.

FDI inflows may continue to decline modestly to around $5 bn and remain concentrated in the energy sector; more FDI in manufacturing and in the digital economy will be needed. We expect the external funding gap to reach around $7 bn in FY2020/21. Thus, it is likely that Egypt will tap the international market again this year—possibly to the tune of $3 bn—and in 2022.

Overall, Egypt’s external funding picture warrants caution as the current account and fiscal deficits will widen this year, and debt amortization remains high in the coming years. We expect the fiscal deficit to widen to 8.5% of GDP in FY 2020/21 because of lower growth in tax revenues and scaled-up spending.

The recent rollover of short-term debt and financing from the IMF have eased external financing needs and shored up official reserves. The projected sharp decline in receipts from tourism, however, will widen the current account deficit to 4% of GDP in FY2020/21.

Beyond Egypt, we believe that Morocco will tap the international market with the issuance of around $2.5 bn this year, while Tunisia will need to rely on concessionary funding under a new IMF program to address high financing needs, as an external debt of 90% of GDP would give investors pause.

We expect total issuance by African sovereigns to rebound this year, reaching around $25 bn up from $15 bn in 2020, largely as a result of a pickup in Sub-Saharan Africa (from only $5.2 bn last year).

Thus, 2021 will see the third-largest number on record—below only $26.6 bn in 2019 and $28.8 bn in 2018—indicative of the dramatic positive shift in market sentiment in 2020H2 following the COVID-19-induced selloff in the first half of the year.

While high demand from foreign portfolio investors alleviates financing pressure in the short run, medium-term concerns will only grow. Countries in the region face around $100 bn in Eurobond repayments over 2021-32, $58 bn of which are accounted for by Sub-Saharan African sovereigns.

Rolling over of maturing debt could become significantly more expensive in the coming years should the prevailing low-interest-rate environment come to an end.

FGN Bond Auction: Weak Demand Forces The DMO To Raise Stop Rates by c.254bps

FGN Bonds

The Bond Market traded on a soft note as anticipated, as attention remained focused on today’s Bond Primary Market Auction. Bids improved lightly at the long-end of the curve, with the 2049s the most active security as it crossed hands around 11.30% levels.

At the bond auction, the DMO sold a total of c.N80.55bn across the three maturities on offer (2027s, 2035s and 2045s), representing only 53.70% of the amount intended to raise amidst weak bid volumes, filling up the outstanding volumes with non-competitive allotment volumes of N122Bn.

The DMO raised stop rates across the three tenors by 227bps, 251bps and 285bps to close at 10.25%, 11.25% and 11.80% respectively.

Naira Gains against the USD at the Bureau De Change, Parallel (“black”) Markets Brandspurng
Afolabi Sotunde Illustration Naira

We expect the market to open tomorrow on a hushed note, as investors digest the impact of today’s auction result. Yields are expected to continue to weaken, as the investors remain wary of current yields as reflected in the range of bids at the auction.

Treasury Bills

The Treasury Bills market continued its quiet trend, with slight activity skewed to the short to mid-end, as market players invest excess liquidity in available OMO bills. The mid-dated papers (Aug. – Oct. 2021s maturities) saw the most activity, as rates on those papers dropped drastically to 6.50% levels.

Demand for long-dated papers remained scarce most of the session as local banks remained wary of taking on duration ahead of an expected OMO auction.

We expect a quiet session going into tomorrow as the market focuses on the likely OMO primary auction, with the CBN poised to retain OMO rates for a third consecutive week at over 10.00% for the 1-year tenor. 

Money Markets

Interbank funding rates stayed low for the third consecutive trade session as system liquidity remained positive (opening at c.N591Bn). Overnight (O/N) and Open Buy Back (OBB) rates decreased by 50bps on the average to close at 2.00% and 2.25% respectively.

We expect rates to inch higher in the second half of the week as debits from FGN Bond, OMO and FX Retail auctions begin to hit the system. 

FX Market

The interbank I&E market remained tight to close trading today, with minimal inflows from exporters and large corporates being the main source of liquidity in the market. Market bids ranged between N390.00/$ and N423.15/$, while the closing rate closed weaker at N410.00/$.

The Naira also lost some value at the parallel market, as the cash and transfer rates depreciated by c.0.25% on the average to close at N474.50/$ and N490.00/$ respectively.  

Eurobonds

The NIGERIA Sovereigns continued its bearish trend for a second consecutive trading session, with supply seen across the sovereign curve despite steady global oil prices. Yields went up by an average of c.10bps across the Nigerian Sovereign Yield curve.

The NIGERIA Corps tickers continued to trade on a positive note, with demand flows seen across all the tracked tickers. Yields on the Access 2021s recorded the biggest drop, closing lower by c.92bps. The Zenith 2022s and UBANL 2022s followed shortly, with yields on those papers compressing by c.43bps and c.57bps respectively.

Stanbic IBTC Gives N34.8m In Scholarship to Successful UTME Students.

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Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has awarded scholarships to successful candidates in the 2019 and 2020 University Tertiary Matriculation Examinations (UTME).

This was done as part of its aspiration to encourage hard work and excellence in academic pursuit. The 87 beneficiaries were drawn from the 36 states of the federation and the FCT. The beneficiaries comprised 39 candidates who participated in the 2019 UTME and another 48 candidates drawn from the 2020 UTME.

Stanbic IBTC Gives N34.8m In Scholarship to Successful UTME Students Brandspurng

Physically challenged yet brilliant candidates were included. The presentation of the scholarships was conducted virtually on Thursday, 11 February 2021. 

In 2019, Stanbic IBTC announced its scholarship scheme to support, reward and encourage students who had excelled in their academic pursuit.

The leading end-to-end financial solutions organisation said the initiative was in line with its commitment to value-driven corporate social investments, designed to contribute to youth’s educational development. The scholarship programme was introduced as part of the financial institution’s 30th-anniversary celebration. 

Dr. Demola Sogunle, Chief Executive, Stanbic IBTC Holdings PLC, said the prosperity of the nation and its citizens was hinged on the youth’s educational development, and that the financial institution remained determined to provide the necessary support to brilliant students.

He said:

“Stanbic IBTC appreciates the fundamental role education plays in transforming society, which is why we have chosen to institute the scholarship to encourage hard work and academic excellence amongst Nigerian students who desire tertiary education. The scholarship will enable them to pursue and realise their dreams of academic excellence”. 

“The scholarship will be disbursed to the 87 students in yearly tranches for a period of four academic years. However, after the first tranche, subsequent disbursements will be subject to maintaining at least a second-class upper grade and evidence of good conduct confirmed by the school” Dr. Sogunle added.

He further stated that

“Education Trust Funds will be set up for the beneficiaries, and the funds will be accessed through the Education Trust accounts”. 

The beneficiaries were effusive in their appreciation of the gesture. A beneficiary, Hammed-Saruk Omogbolahan who spoke during the virtual ceremony, thanked Stanbic IBTC for the scholarship. He said the scholarship would allow them to focus on their education, and be assured that they would continue to strive for academic excellence to justify their selection. 

Education has remained a key focus area for Stanbic IBTC, and the financial institution has continued to play a leading role in transforming lives through education. Other scholarship initiatives organised by the financial institution include those awarded to indigent children who have suffered limb losses, under its signature CSI initiative tagged Together4ALimb.

Stanbic IBTC is committed to identifying opportunities to help mould the next generation of leaders and help build a robust education sector that Nigerians can be proud of.

Taraba Government Warns Against Indiscriminate Bush Burning

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The Taraba State Government has warned people of the state especially residents of the state capital and its suburbs against Indiscriminate bush burning.

The warning is imperative to avert any outbreak of fire disaster in the state during this dry season often accompanied by a windstorm.

Taraba Government Warns Against Indiscriminate Bush Burning Brandspurng
Image is for illustration purpose only.

The Government has also directed the leadership of hunters Association to stop their members particularly those always on hunting expedition to guide against setting fire to bush to avert the spread of wild bush fires to nearby vulnerable communities.

According to the Government, anyone caught violating its directive will be treated as saboteur and punished accordingly.

It advised farmers of economic trees including those engaged in dry season farming to do fire tracing to protect their farms from bush fires.

Similarly, parents have also been cautioned on the need to monitor the activities of their children with a view to stopping them from playing with fire for any purpose during this dry season.

Desperados collaborates with emerging artists on its latest advertising campaign

Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer – with a kick of the unexpected that goes beyond the obvious.

In this latest wild experiment, Desperados is joining forces with eight emerging graphic designers, painters, photographers and illustrators – creating the Desperados Design Collective – to develop its latest advertising campaign, providing a platform for their talent to shine on a global stage.

Desperados collaborates with emerging artists on its latest advertising campaign Brandspurng

Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, Kate Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work they’ve produced.

Creative output from the group will appear throughout Desperados’ digital advertising and first-ever AR OOH experience in 2021.

As a designer, it’s important to challenge yourself and not get too comfortable. This project has an original approach, and I’m excited to be working with the Desperados Design Collective. It’s been great to collaborate and coach these talented creatives to create a campaign that celebrates everyone’s individual style. I think the results are brilliant. There are lots of bold expressive outcomes that work together in unexpected ways.

KATE MOROSS, DESIGNER AND GLOBAL MENTOR

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

The creation of the Desperados Design Collective reflects our desire to put creativity at the heart of everything we do. In launching the unique mentorship programme, we want to propel the artists of tomorrow forward and promote their talent globally. Through our work with the Collective, we’ve inspired bold and exciting pieces of advertising that bring to life the distinct Desperados spirit of playful experimentation in more unexpected ways.

RUTGER VAN DER STEGEN, GLOBAL MARKETING MANAGER, DESPERADOS

This campaign is an evolution of the Desperados Party Poster World campaign, bringing to life the brand’s party spirit through a disruptive and boundary-pushing advertising approach that takes its inspiration from an iconic part of club and festival culture – the posters.

Challenging the Norm: Desperados Sets Sail For Nationwide Roll-Out

Challenging the Norm Brandspurng Desperados Sets Sail For Nationwide Roll-Out

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

Mastercard and MTN empower millions of consumers in Africa to make payments on global platforms, advancing digital financial inclusion

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Mastercard and MTN empower millions of consumers in Africa to make payments on global platforms, advancing digital financial inclusion Brandspurng

Mastercard partners with Samsung, Airtel and Asante to drive digital inclusion in Africa through Payon-Demand services

Your life is an Artwork, paint it to your taste – Nengi

Your life is an Artwork, paint it to your taste - Nengi