Dorsett Hospitality International partners with Prenetics to provide government-recognised Covid-19 testing to combat the third wave

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All hotels will offer COVID-19 tests for just HK$785*

 

HONG KONG, CHINA – Media OutReach – 22 July 2020 –
As part of Dorsett Hospitality
International’s ongoing commitment to the local community under
#DorsettCares, the Hong Kong-based hospitality group is the first hotel group
to partner with leading global genetic testing and digital health company
Prenetics to offer the local community, associates and hotels guests in Hong
Kong a peace of mind with 24/7 access to the Project Screen by Circle COVID-19
test, recommended by the World Health Organisation and officially recognised by
the Hong Kong government, as we collectively fight to contain the city’s third
wave.

Hong Kong-based Prenetics
is one of three laboratories who have been assigned by the government to help
with mass community testing. Their ‘Do-It-Yourself’ test kit has an analytical
accuracy of 99.9% based on validated studies by the National Health Commission
and the US FDA. They also provide all the testing for the English Premier
League and have carried out over 40,000 COVID-19 tests for players and coaches
without which the season would not have resumed. The largest private laboratory
in Hong Kong, Prenetics have boosted its capacity up from 5,580 to 22,000 tests
in Hong Kong per day.

Dorsett has test kits
available for purchase at its 9 hotels in Hong Kong for only HK$785* with
results available within just one to two business days. Furthermore, the hotel
group will be sponsoring over 50% off of each COVID-19 test for all their
associates and in some instances, full sponsorships of COVID-19 test kits should
testing be required from any hotel staff to ensure we continue to do everything
we can to make our employees feel safe.

Since the first outbreak
back in February, all nine of Dorsett Hospitality International’s hotels in
Hong Kong — and worldwide — have implemented preventive and anti-epidemic
control measures, including use of hospital-grade Ecolab disinfectant cleaner 2.0,
increased cleaning and disinfection frequency of public areas and facilities
every hour and temperature screening for those coming in and out of the hotels.

To date, Dorsett
Hospitality International has provided accommodation for healthcare workers and
frontliners in London, Hong Kong and China and donated supplies used in
hospitals and quarantine centres in Malaysia. We will continue to support the
communities in each city where we have a presence as part of our #DorsettCares’
commitment to our esteemed associates and guests around the world.

* The COVID-19 test kit is being
sold at HK$985 with the cost breakdown and features listed below: 

  • Prenetics PCR
    COVID-19 test: HK$785
  • Sample Pick-Up to
    Laboratory Fee: HK$200
  • Private, secure
    digital results provided within 24 to 48 hours of receipt in their laboratory
  • Individuals with
    positive results will be provided a telehealth physician consultation

About Dorsett Hospitality International

Dorsett Hospitality International is one of
Asia’s fastest-growing hotel groups. As a Hong Kong hospitality brand, we are
proud to have an international footprint in 25 major cities worldwide with a
total of 56 properties with our strategic partners TWH and AGORA Hospitality,
including Dorsett Hospitality International’s 3 core brands: Dorsett Hotels
& Resorts, d.Collection, and Silka, each with their own distinct identity
and offerings to cater to diverse travel needs. Since the group’s establishment
in Hong Kong in January 2007, we have grown by leaps and bounds with hotels
across China, Malaysia, Singapore, Japan, Australia, the United Kingdom, and
Continental Europe; more properties are planned in the development pipeline.
For more information on Dorsett Hospitality International, visit: www.dorsett.com.

About Prenetics

Prenetics is a leading global genetic testing
and digital health company. Prenetics operates its direct to consumer genomics
business via its two brands, CircleDNA in Asia and DNAFit in Europe. The
company has a team of over 150 people and is spread across ten offices in Asia,
Europe and South Africa.


Prenetics has received over USD 50-million in
strategic funding from Alibaba Hong Kong Entrepreneurs Fund, Ping An and more.
Prenetics’ mission is to help people lead healthier, more active lives by
empowering them with personalised, predictive, and preventive measures in the
form of the latest, proven innovations in DNA and mobile technology. For more
information, visit www.prenetics.com and www.circledna.com


The US, Australia and Canada lead, but no G20 country is fully prepared for the needs of ageing populations, according to new research from the Economist Intelligence Unit

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Coronavirus – Safety is Transcorp Hilton Abuja’s Priority – Dupe Olusola

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Coronavirus – Safety is Transcorp Hilton Abuja’s Priority – Dupe Olusola

MD/CEO of Transcorp Hotels Plc, Dupe Olusola said the key priority of its properties, Transcorp Hilton Abuja and Transcorp Hotels Calabar, is safety amidst the COVID-19 pandemic.

She said this at the Africa Tomorrow Hospitality conference during her spotlight discussion led by Nicolas Pompigne-Mognard, Founder and Chairman on APO Group, a pan African communications Consultancy.

The focus discussion was to deep dive into the leading hospitality brand’s strategy to keep both its hotels open at the onset of the pandemic, the ancillary revenue streams it tapped into and their post-COVID-19 plans for recovery.

Commenting on the impact of the pandemic, Dupe Olusola said “The COVID-19 crisis is challenging for all industries. However, the hospitality industry has been one of the hardest hit due to the lockdowns implemented globally.

The African Union estimated that Africa’s tourism industry lost about $55billion in Travel and Tourism revenue. Bringing this home, we witnessed a drop in numbers in our occupancy and revenue metrics when the virus hit.

Regardless, we set our priorities at the onset of the lockdown which was to stay open to cater to our extended stay guests, make their safety and that of our employees our topmost priority and also keep operations running at a minimal level”.

“Not closing down the hotel during the lockdown was one of the best decisions we made. It gave our hotels clarity on the hygiene standards we wanted to maintain, constantly training the staff on operating cleaning protocols and set guidelines from health experts to get to where we are now. Our learning curve has been quick as we are better prepared more than ever to welcome all our loyal guests back.”

When asked by the host Nicolas Pompigne-Mognard to shed some light on the guidelines the hotels are working with, she referenced that being part of the Transcorp Group, which also owned a power plant with hundreds of staff who were in full operation during the lockdown, gave her insights into some things that needed to be done.

Also, the strategic partnership with Hilton birthed the Hilton CleanStay Program which Transcorp Hilton Abuja has currently employed.

Mrs Olusola expatiated on the program saying that it emphasizes on extra disinfection of frequently touched areas in guest rooms such as light switches and door handles, increased cleaning frequency of public areas including elevator buttons, handrails etc.

Other aspects of the program include the use of a Hilton CleanStay Room Seal applied on the doors of all cleaned guestrooms to let guests know that no one has accessed the rooms since they were thoroughly cleaned and disinfected.

Also, the application of an anti-viral solution to sanitise the air within the hotel space regularly, amongst many other guidelines. The focus on enhanced cleanliness is visible to guests throughout their entire stay experience from check-in to check-out.

She further said “Amid the chaos that the virus birthed, there has been a lot of learning to improve on our already heightened safety standards and to create innovative solutions to maintain top of mind awareness with our guests.

One of such solutions is the Drive-in cinema launched at Transcorp Hilton Abuja which provides guests with a unique entertainment experience in the comfort of their vehicles while adhering to the physical distancing guidelines. She stressed that Transcorp Hotels has so much to offer to the leisure market and those looking for fun activities and good food while at it.”

“The easing of the lockdown, coupled with the confidence our guests have in our standards, have seen our occupancy slowly increase. As we continuously evolve on our hygiene and cleanliness guidelines during

the pandemic, we are incredibly mindful of providing excellent customer experience and delivering exceptional quality and service that we are known for across our Group.” She noted.

The Africa Tomorrow Conference was organised by Africa Hotels and Investment Forum (AHIF) a top-level gathering of investors, developers and business leaders, connecting the industry’s key players from both local and international markets.

La Casera Rewards And Celebrates Frontline Workers In Nigeria Communities (Photos)

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La Casera Rewards And Celebrates Frontline Workers In Nigeria Communities (Photos)

The La Casera Company (TLCC) took the initiative to reward frontline workers who have risked their own lives during the Covid-19 pandemic. The global pandemic has affected over 7 million people resulting in over 500,000 deaths.

Nigeria is not left out, with over 30,000 confirmed cases and over 700-death pan Nigeria with the numbers rising on a daily basis. This is why our frontline workers are our unsung heroes and the La Casera Heroes initiative seeks to celebrate and reward their heroic acts and services at this vital time.

The public nominated these amazing humans, from all walks of life including doctors, nurses, supermarket attendants, food sellers, security operatives, pharmacists, chemists, dispatch riders and so on.

The first set of La Casera heroes are ten in total and they were all given superhero identities. Dr Bella Nifemi, a medical doctor in Lagos is ‘Solar Bella’. Dr Ola Brown of Naija Flying Doctors, who designed Nigeria’s first mobile testing booth is ‘Brown Knight’. Dr Amara Allison, a medical doctor in Ogun State who handled the index case with expertise is ‘Captain Ami’.

Tolani Odukoya, a medical student and a member of the COVID-19 response call centre is ‘Efiko’. Segun Adediji a pharmacist at the University of Lagos Teaching Hospital is ‘Bionic Shegz’.

Mrs Ikemenogo Chika a shop owner in Port Harcourt, who gave out her goods on credit in her community during the lockdown, is ‘Maa Maa’. Mary Ann Oluchi, a nurse in Abia State is ‘Lady Meta’. Olorunrinu Oduala a Chemist and budding scientist in Lagos is ‘Rinunator’.

Uche Akano a Police officer in Lagos State is ‘The Enforcer’ and Nurse Khafilat Ilelaboye the head nurse in Onikan isolation centre in Lagos is ‘General Khafi’.

Celebrity illustrators, who designed the hero identities were inspired by the live images of the heroes in action as well as their contributions to flatten the pandemic curve at this crucial time in our lives and voila! Each La Casera superhero avatar and name came to life.

 

Facebook Backs Leading Mental Health NGO In Nigeria, She Writes Woman For 2020 Funded Accelerator

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Facebook Backs Leading Mental Health NGO In Nigeria, She Writes Woman For 2020 Funded Accelerator

She Writes Woman (SWW) Safe Place community has been selected for the 2020 Facebook Accelerator, a six-month program focused on helping impactful communities to grow. A total number of 77 communities across six regions have been selected to participate.

Up to $3 million total will be awarded to program participants globally. The selected participants will each receive up to $30k to execute their growth plans during the 6-month program and could be eligible to receive part of the $500K additional funding available at the end of the program to further grow their communities and impact

Safe Place Nigeria started as a first of its kind women-only support group initiated in October 2016. Hauwa Ojeifo, the Executive Director, created Safe Place Nigeria to provide a stigma and judgment-free space for young people to talk about mental health-related issues.

It has become a community for young people to learn, feel connected, get support and feel a sense of belonging. Its 22,000+ members have benefitted from free telephone counselling, support groups and mental health resources.

“She Writes Woman’s initiative, Safe Place Nigeria, is focused on building a dedicated online community for the growing number of mental health-conscious Nigerians, especially now with restrictions in accessing physical spaces While we have directly supported over 900 beneficiaries in the last 2 years, this Accelerator offers us an unprecedented opportunity to scale access to mental healthcare, self-care tools and wellness resources”, said the Hauwa Ojeifo, Executive Director of She Writes Woman.

This is a six-month program aimed at helping these community leaders quickly and strategically achieve their growth goals.

The Community Accelerator provides training, support and funding to enable great communities to make an even greater positive impact in the world.

It is focused more specifically on communities that are already established, have a business model, and are looking to grow their community through Facebook’s family of apps.

Spotify and Universal Music Group Announce Global, Multi-Year License Agreement

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Spotify and Universal Music Group Announce Global, Multi-Year License Agreement

Spotify, the world’s most popular audio streaming subscription service, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a new, multi-year global license agreement that further aligns the companies’ efforts to foster groundbreaking new features providing value for artists and great experiences for music fans.

With this new agreement, the companies advance their industry-leading partnership, reflecting a shared commitment to music’s continued growth, deeper music discovery experiences and collaboration on new, state-of-the-art marketing campaigns across Spotify’s platform.

Additionally, as music’s most innovative company and one of Spotify’s earliest supporters, UMG will deepen its leading role as an early adopter of future products and provide valuable feedback to Spotify’s development team.

Daniel Ek, Chairman & CEO of Spotify, said, “From their early experimentation with Marquee to testing new experiences like Canvas, Universal Music Group has been an important partner in helping to shape the development of our marketing tools.

With today’s announcement, we will expand on this level of early-stage innovation and further strengthen our partnership and shared vision for helping advance artists at all stages of their careers.

We’ve said all along, the goal of our Marketplace strategy is to harness Spotify’s ability to connect artists with fans on a scale that has never before existed and bring new opportunities to the industry. Together, we look forward to reinvesting in and building new tools and offerings for artists around the world.”

Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said, “With this agreement, UMG and Spotify are more aligned than ever in our commitment to ensuring the entire music ecosystem thrives and reaches new audiences around the globe.

Given our commitment to innovation and early adoption of music technologies and Spotify’s leadership in the development of forward-thinking tools, our new partnership will provide our artists with new and powerful opportunities to connect with fans on Spotify’s growing platform.

Working together, our teams will expand and accelerate our collaborative efforts to deliver artist-focused initiatives, strategic marketing campaigns and new offerings to provide exciting new experiences for fans worldwide.”

Facebook’s Connectivity Investments to grow Africa’s Economy by $57 Billion in the next Five Years

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Facebook’s Connectivity Investments to grow Africa’s Economy by $57 Billion in the next Five Years

Today Facebook released findings from The Impact of Facebook’s Connectivity Initiatives in Sub-Saharan Africa, a study conducted by Analysys Mason that highlights how Facebook investments in infrastructure and connectivity across the region will deliver over $57 Billion in Economic Benefits over the next five years (2020–2024).

According to The Economist Intelligence Unit – Inclusive Internet Index 2020, over 800 million people in Sub-Saharan Africa are unconnected to the internet.

Over the years, Facebook has invested in infrastructure and partnerships to address the barriers to connectivity, such as the lack of availability in infrastructure, affordability, relevance and readiness to get online.

Also aiming to provide financial and technical inputs that can make infrastructure easier and cheaper to deploy within the continent, Facebook’s infrastructure investments and connectivity initiatives include the following:

  1. Investing in Infrastructure that supports internet connectivity

· Submarine cables – Will enable an increase in the supply of international bandwidth, reduction in costs for ISPs and resulted in a combination of more connectivity and lower prices for end-users.

This includes the 2Africa cable, one of the largest Subsea cable projects in the world, which will circle the African continent, landing in 16 African countries. It will triple the capacity currently provided by all the subsea cables serving Africa today further supporting the growth of 4G, 5G and broadband access for hundreds of millions of people.

· Edge networks – Enables ISPs (Internet Services Providers) and MNOs (Mobile Network Operators) to access content on Facebook’s platform closer to their own networks, increasing service quality and reducing costs while cutting international connectivity and transit costs for operators and improving user experience.

70% of Facebook traffic in SSA is now served from within the region and investments in edge network and international capacity together will enable Internet traffic to increase by 9% by 2024 and generate an increase of GDP of USD53 billion over a five-year period.

· Backhaul fiber investments through Open Transport Networks (OTNs)- Facebook’s investment in OTNx has seen it deploy 770 kilometers of fiber in Uganda in partnership with operator BCS and Airtel and 750-800 kilometers in Nigeria with infrastructure provider MainOne which has enabled an extension of 3G/4G coverage to over 4 million people.

A further 100 kilometers of fiber haul has been deployed in South Africa for Wi-Fi in partnership with operator Vast. An estimated 700,000 people in Uganda and 300,000 people in Nigeria got online earlier than they would have without the OTNx investments, producing an economic impact of almost USD4 billion between 2020 and 2024.

2. Supporting Mobile Operators through facilitation initiatives

· Express Wi-Fi. Facebook has deployed Express Wi-Fi solutions across SSA enabling local ISPs and operators to establish low-cost access networks. The solutions which are currently available in Ghana, Kenya, Malawi, Nigeria, Senegal, South Africa and Tanzania are helping bring more people online and stimulate data usage and Internet traffic overall.

· Rural Access partnerships- Facebook has invested in two Rural Access partnerships (Africa Mobile Networks- AMN in Cameroon and the Democratic Republic of Congo, and BRCK in Kenya and Rwanda) that focus on reducing the costs of rolling out broadband in less populated and poorer rural areas.

· The Telecom Infra Project (TIP)- Meant to mobilize telecoms operators, vendors, governments and other stakeholders to work towards implementation of new and more cost-effective technological solutions and hardware.

Some of the economic benefits include the enhancement of operators’ ability to extend the coverage of broad networks, thus enabling more people to go online. These increases in take-up and internet traffic mean that people are more able to interact with each other, trade online and perform online transactions.

All these activities create benefits for individuals and wider economic and social benefits through improved health and welfare outcomes, skills and education, job creation and productivity.

Facebook’s Africa Public Policy Director, Kojo Boakye, commented: “At Facebook, we’re committed to Africa and the role that we can play in improving the continent’s global competitiveness. Over the last three years, we’ve heavily invested in infrastructure and connectivity initiatives that aim to affordably connect people on this continent and create tangible social-economic benefits.

These efforts are part of a complex solution that requires all stakeholders – including mobile operators, infrastructure providers and governments – to work together for the common good. We are only 1% finished and remain committed to this exciting journey and working with all our partners along the way.”

British Airways Starts New Route To Montego Bay And Returns To Antigua, Barbados, Kingston And St Lucia

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British Airways Starts New Route To Montego Bay And Returns To Antigua, Barbados, Kingston And St Lucia

British Airways is to start a new route between Gatwick and Montego Bay in Jamaica from October 13, 2020.

Demonstrating its commitment to the Caribbean, the airline has also now resumed flying to Antigua (from August 1), Barbados (from July 18), Kingston (also Jamaica, from July 20) and St Lucia (from July 25), albeit with reduced frequencies.

Flights to Montego Bay, which will be operated by a three-cabin (World Traveller, World Traveller Plus and Club World) Boeing 777, will depart on Tuesdays and Saturdays and are now on sale on ba.com, with prices starting from as low as £427 return.

As a destination, Montego Bay is a tourist hotspot, famed for its beautiful beaches, water sports, resorts and nightlife.

Diane Corrie, British Airways’ commercial manager for the Caribbean, said: “We’re excited to be extending our network once again between London Gatwick and the Caribbean with the start of this new flight to Montego Bay in October, as well as resuming our services to Antigua, Barbados, Kingston and St Lucia.

“We know people are keen to travel and the sunshine and beaches across the Caribbean combined with great resorts and entertainment make it a winning destination. And with flights to our new Montego Bay route starting from under £500 return, what’s not to love?!”

Customers whose flights were affected over recent months, and who claimed a voucher can use it towards the flights. Alternatively, Avios can also be used towards reward flights, upgrades, hotels and car rental.

When using Avios part payment, customers can pick from a range of savings by destination and cabin and they still collect Avios and Tier Points on their bookings. Customers should check ba.com for full details.

Colin Pegler, Chairman of the Caribbean Tourism Organisation Chapter UK & Europe, said: “The CTO Chapter UK & Europe is greatly encouraged by BA’s return to the Caribbean. As one of the Caribbean’s most crucial and longstanding flight partners, we are delighted to see such endorsement from our national carrier.

It is vital to the region, our tour operator, hotel and destination partners that the resumption of airlift is quick and comprehensive as we look forward to welcoming tourists once more.”

Safety is at the heart of British Airways’ business and the airline has introduced a range of measures to keep its customers safe and is asking customers to abide by the new measures to help manage the wellness of everyone travelling.

These include:

  1. checking-in online, downloading their boarding pass and where possible self-scanning their boarding passes at the departure gate

2. observing social distancing and using hand sanitisers that are placed throughout airports

3. wearing a facemask at all times and bringing enough to replace them every four hours for longer flights

4. asking customers not to travel if they think they have any symptoms of Covid-19

5. cabin crew wearing PPE and a new food service, which reduces the number of interactions required with customers

6. Asking customers to ensure they have everything they need from their hand luggage before departure, and where possible, storing their carry-on bag under the seat in front of them

The airline is cleaning all key surfaces including seats, screens, seat buckles and tray tables after every flight and each aircraft is completely cleaned from nose to tail every day.

The air on all British Airways flights is fully recycled once every two to three minutes through HEPA filters, which remove microscopic bacteria and virus clusters with over 99.9% efficiency, equivalent to hospital operating theatre standards.

On British Airways’ new flights to Montego Bay, Donovan White, Jamaica Tourist Board’s Director of Tourism, said: “We’re delighted that British Airways has announced a twice-weekly service to Montego Bay from London Gatwick from October 13, 2020, adding to its regular London Gatwick – Kingston service and further bolstering the number of flights from the UK to Jamaica.

During these unprecedented times, Jamaica has implemented robust health protocols to ensure the wellbeing of all residents and visitors. As an incredibly popular Caribbean destination, with over 225,000 Brits visiting each year, we look forward to welcoming even more British visitors. Now more than ever, we are thrilled to have British Airways’ continued support to drive visitation from the UK market.”

Fitch Rating Agency Affirms Triple A (AAA) Rating of the African Development Bank, with Stable Outlook

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Fitch Rating Agency Affirms Triple A (AAA) Rating of the African Development Bank, with Stable Outlook

Fitch Ratings, the global credit rating agency, has affirmed the African Development Bank’s (AfDB) Long-Term Issuer Default Rating (IDR) at ‘AAA’, with a stable outlook. 

According to the agency, “the ‘AAA’ rating of the AfDB is driven by extraordinary support it receives from its shareholders, which Fitch Ratings assess at ‘aaa’”. It judged the Bank’s risk management policies as conservative and excellent in line with ‘AAA’ rated regional peers.

Fitch Ratings assessed “the Bank’s liquidity profile at ‘aaa’, reflecting an ‘excellent’ liquidity buffer and quality of liquid assets”, while “the bank’s capitalization is judged strong reflecting strong equity-to-assets ratio”.

The rating agency “assumes a 125% in subscribed capital from 2021 as per the Bank’s 7th General Capital Increase plan approved in October 2019”, noting that it “expects all non-regional shareholders will make their first payments before October 2021”.

In April 2020, the Bank’s Board of Directors approved a group-wide up to $10 billion COVID-19 Response Facility to be made available to current borrowers to ease the economic impact of the COVID-19 crisis.

Commenting on the development, Dr Akinwumi Adesina, President of the African Development Bank said, “We are delighted with the affirmation of the ‘AAA’ rating of the Bank, with a stable outlook, by Fitch Ratings, despite the global and regional economic challenges from the COVID-19 pandemic. We will continue to strengthen our policy relevance to support regional member countries, especially during and after the period of COVID-19, while ensuring that we maintain our prudential ratios with adequate buffers”. 

“The Bank will continue to apply strong risk management. We are positive that African countries’ economies will recover as the pandemic subsides and Africa returns to a positive GDP growth trajectory,” Adesina added.

“The strong support of our shareholders will continue to be critical to allow the Bank to continue to play its leading role in supporting development in Africa,” said Swazi Tshabalala, the Vice President for Finance and Chief Finance Officer at the African Development Bank.

The ‘AAA’ rating with a stable outlook of the African Development Bank by Fitch Ratings follows an earlier affirmation of the ‘AAA’ rating of the Bank, with a stable outlook, by Standard and Poor’s Global Ratings.

Think with Google launches for Sub-Saharan Africa

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Think with Google launches for Sub-Saharan Africa

Think with Google this week launched its Sub-Saharan Africa website – thinkwithgoogle.com/ssa – to help marketers on the continent get the locally relevant insights they need.

“Think with Google Sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. It provides data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region,” says Asha Patel, Head of Google SMB Marketing for Sub-Saharan Africa.

Think with Google features insights and case studies from African organisations and marketers working with Google.

For example, this case study on how Africa’s largest entertainment brand – MultiChoice – drove watch time on its YouTube channel up 238% by offering content free. Or another on how Kenya’s KCB Bank drove a change in consumer behaviour – from online betting to saving money – using an ad campaign. And a piece on Nigerian e-commerce giant Jumia adopting machine learning to optimise its bidding process for Google Ads, which led to a 48% increase in conversion rate, 2.4% fall in cost per acquisition, and 52% growth in conversions..

Whether it’s making smartphone advertising work or driving viewership, changing behaviour, like KCB Bank did, understanding how much presales behaviour happens online, or simply trying to make things work better as Jumia did, the online space in Sub-Saharan Africa is incredibly diverse and dynamic, and making sense of it and the opportunity it presents is a challenge.

Think with Google aims to help marketers stay abreast of this rapidly changing environment, and provides the data and insights they need to drive better decision-making, Patel says.

The website also intends to inspire marketers to think in different ways about the brands they represent, the ways in which they communicate with their consumers, and to help them come to grips with the latest digital marketing tools that are available.

Think with Google launched in 2013 as ‘Think Insights’ in a bid to give marketers insights into consumer and cultural trends based on Google’s huge bank of data.

Today, Think with Google is a resource hub for marketers across the globe, and houses a number of international sites with information targeted specifically for marketers in those areas, including Asia Pacific, Benelux, Middle East North Africa and now, Sub-Saharan Africa.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc

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