Knorr Cube leads seasoning market in Nigeria

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Knorr Cube leads seasoning market in Nigeria

Knorr Cube brand, a product from the stable of Unilever Nigeria Plc, is currently the leading brand in the seasoning market in Nigeria.

A recent market survey conducted by MARKETING EDGE, shows that the top three seasoning brands are Knorr Cube, Maggi Star and Chicken Flavour.

The survey reveals that Knorr Cube is the most expensive and the most patronized, selling at N550, while Maggi Star, from the stable of Nestle Foods, and Chicken Flavour are sold for N450 per pack respectively.

Other brands such as Royco sells at N400, Doyin – N400, Onga – N250, Suppy – N400, Mr.Chef -N300 and Ric Giko – N350 among other seasoning brands  in the Nigerian market.

BGL Research and Intelligence, a foremost investment banking company in Africa, estimated that the seasoning sector is worth N14.7 trillion. It also put the total national demand for various types of food condiments and seasonings at 5,475 tonnes per annum.

A Value Fronteira’s Food Seasoning report shows that the market potentials maintains a continuous growth with long list of brands produced locally and abroad competing for market share.

The survey reveals that over 60% of consumers prefer Knorr Cube to other brands as their number one seasoning flavour.

Mr. Godwin Ike, owner of Ike Store at Ipodu Market, Ikeja, said that Knorr Cube as a seasoning brand leads the pack presently despite the stiff competition in the market.

He said: “We have many brands of seasoning cubes in Nigeria today. As a trader, I discovered that over time consumers have come to love Knorr Cube and it has become their preferred brand.

“In fact, I sell large quantities of Knorr Cube more than other brands. I stock some brands for longer times without customers buying them off. But Knorr moves faster in the market, followed closely by Maggi Star and Chicken Flavour”, he explained.

Mr. James Onus, the owner of Chibuzor Restaurant, Ikeja, said that he prefers Knorr Cube because of its unique seasoning flavour, adding that Knorr Cude gives good taste to his cuisine, thereby, attracting more consumers to patronize his fast food restaurant.

He said: “I have been using Knorr Cube for a long time. It gives you tasteful and quality foods. Many people patronize my restaurant because of the quality of the foods”

Knorr Cubes, after it was bought over from Cadbury Nigeria by Unilever, has remained a force to be reckoned with as the leader of the market. Knorr, Maggi and Chicken Flavour are seasoning brands that have deepened and engaged various activations to sustain their market shares.

 

 

 

 

(Marketingedge)

Snapchat CEO Says The App Was Only Supposed To Be For Rich People

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Snapchat CEO Says The App Was Only Supposed To Be For Rich People

Some interesting new information has come to light in an ongoing lawsuit between Snapchat and an employee who believes he was wrongfully terminated.

The employee is Anthony Pompliano who was recruited from Facebook to assist the company in growing. One of his initial concerns was that the
app wasn’t doing too well in overseas countries. When presented with the concern, Snapchat CEO Evan Spiegal allegedly said that the app is only
for rich people and that he didn’t want to expand into “poor” countries like India and Spain before storming out of a meeting.

If true, the statement sounds really naive of the CEO now that the company has gone public and has become one of the biggest social networks in the mobile world. Had the app truly only been for rich people, it wouldn’t have seen nearly as much growth and Snapchat wouldn’t have been able to get to the point where they could do an IPO. There’s also the matter that there’s very little “poor” about countries like Spain, and while India may indeed be a developing market, it’s progressing faster than every other major country in the world.

Other allegations Pompliano presented were that the company was routinely lying about usage numbers, such as 40% customer retention and 87% application turnover, figures which Pompliano allege were greatly exaggerated, and something that could cause an issue with advertisers down the
line. There’s also a note about a shady attempt to learn about Facebook’s organizational structure despite Pompliano having a known confidentiality
agreement in place, as well as accusations of Snapchat hindering his ability to find new work by blacklisting him, a practice where former employers wrongly provide bad feedback about an individual to companies looking into hiring them.

For Snapchat’s end, they contend that Pompliano’s claims about his knowledge of their “current” user metrics are merely made up. Which Snapchat has fought to keep redacted but recently relaxed their stance in light of their recent IPO.

Unilever leads home care market with 25% value share

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Unilever leads home care market with 25% value share

Unilever remains the leading player in overall home care market with 25% value share. According to Euromonitor International, this is due to its strength in hand wash detergents, where the company led with over 34% share in 2016.

The company also dominates liquid fabric softeners with 94% share and ranked fourth in standard powder detergents with 5%. The company continued to invest in its range at the end of the review period, notably re-launching Sunlight 2-in-1 in standard powder detergents with improved cleaning power and fragrance. The wider Sunlight brand, meanwhile, also benefited from a 13-week radio drama aired during the year.

With Nigeria slipping into recession, reducing the purchasing power of customers, there was a marked shift towards more affordable and multifunctional options in home care products, which benefited bar detergents, hand wash detergents and bleach brands such as Omo, Sunlight, both from Unilever; Canoe from PZ Industries; So Klin from Eko Supreme Resources; Ariel from Procter & Gamble, Hypo from Hypo division of Multipro Enterprise Limited among others.

Euromonitor reported that Eko Supreme and PZ Industries in second and third place respectively, however, gained share marginally in the year, benefiting from their focus on dynamic bar detergents. However, this was solely due to the impact of high inflation and a weak Nigerian currency in the year, with the latter resulting in price increases for many imported brands. These trends are, in the interim, being counterbalanced by strong consumer price-sensitivity and trading down, as a result of high unemployment and declining real disposable income levels.

Nigeria is expected to continue to face economic struggles during the forecast period, due to the country’s dependence on oil and ongoing unrest. Many consumers are, thus, likely to face financial constraints in the forecast period, particularly as inflation is expected to remain high and the naira is expected to remain weak. Consequently, affordable and multifunctional home care products are expected to continue to see strong retail volume sales growth in the forecast period, with this trend mainly benefiting bar detergents, hand wash detergents and standard powder detergents.

 

 

 

 

(Marketingedge)

Eva tops bottle water market in 2016

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Eva tops bottle water market in 2016

Eva water, from the stable of Nigerian Bottling Company (NBC), topped the bottled water market in Nigeria in 2016.

This is just as the sales of bottled water in the country rose by 7% to hit N938.6 billion in the same year.

A recent report released by Euro-Monitor International, shows that a total of 28.9 billion liters of bottled water were sold in an off-trade valued at N938.6 billion.

The report informs that out of all the other bottled water brands in the country including Ragolis, Nestle, Koowo  and Yoga among others, Eva water remains the premium brand consumed by most Nigerians.

“Eva’s use of an already existing efficient distribution network for its well-known carbonates brands has gone a long way in boosting the brand’s share to 1% of off-trade volume (and a higher 2% share in off-trade value given its premium positioning and higher price”, the report reads.

The report further indicated that bottled water is expected to see a total volume CAGR of 7% over the forecast period, adding that the growing population, particularly in urban areas, will drive demand for safe drinking water.

According to the report, due to the tendency to spend many hours in traffic in major Nigerian cities, on-the-go sales of cold, packaged water remains convenient for the growing population. It also informs that the absence of pipe-borne and potable water in many states boosts the demand for bottled and sachet water which are very cheap, thereby, driving the growth of the industry in Nigeria.

 

 

(Marketingedge)

Transcorp Plc Rises to a Top 500 Company in Africa

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Transcorp Plc Rises to a Top 500 Company in Africa

Transnational Corporation of Nigeria (Transcorp) was on the list of Africa’s top 500 companies recently released by The Africa Report (February 2017 issue), a leading news magazine publication owned by Paris-based media group, Jeune Afrique.

The list is compiled annually with each company listed assessed based on total turnover as well as net profits. Despite the recent economic challenges in the country, Transcorp has continued to focus on improving lives and transforming Nigeria as they join the list of Africa’s stellar performers.

According to Transcorp Plc. President/CEO, Emmanuel Nnorom, the recognition is most welcomed and has become proof that it is possible to be financially profitable when you focus on the best interest of the country and the people. Nnorom also noted that Transcorp has been recognized as one of Africa’s top 500 companies despite the fact that its investments are currently situated in Nigeria only.

A handful of notable Nigerian companies also appeared on this year’s list of Africa’s best including Dangote, and Nigeria Breweries.

About Transnational Corporation of Nigeria (Transcorp)

Transcorp is a leading diversified conglomerate with focus on acquiring and managing strategic businesses that create long-term shareholder returns and socio-economic impact. Its business interests are in four strategic sectors: Power, Energy, Hospitality and Agriculture.

Incorporated on November 16, 2004 and quoted on the Nigerian Stock Exchange, Transcorp has a shareholder base of about 300,000 investors, the largest of which is Heirs Holdings Limited, a pan-African proprietary investment company. Transcorp’s other notable businesses include the award-winning Transcorp Hilton Hotel, Abuja; Transcorp Hotels, Calabar; Transcorp Power Limited which acquired Ughelli Power Plc, owner of the Ughelli Power Plant and Transcorp Energy Limited, operator of OPL 281.

 

 

(Brandessencenigeria)

How PayPorte Shot Itself Into Limelight, Up And At Par With Jumia And Konga Online Retail Stores

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How PayPorte Shot Itself Into Limelight, Up And At Par With Jumia And Konga Online Retail Stores

Payporte the newly discovered Nigerian online retail store has finally shot itself up into limelight and now in similar famous cadre as Jumia and Konga online stores.

It all happened when Payporte officially became the main sponsor of the just concluded Big Brother Naija 2017 talent discovery reality TV show.

The Big Brother Naija 2017 reality TV show which came to an end last Sunday became one of the most watched show on TV in Nigeria throughout the 78 days it lasted with millions of Nigerians and other Africans alike not being left out in the massive viewership.

Since Payporte was the official sponsor of the show, throughout the Big Brother Naija 2017 show, Payporte online retail stores was massively advertised on intervals during commercial breaks on TV and thereby attracting greater attentions to itself like never before.

Also placing Payporte on spotlight as the show lasted were noticeable Payporte branded items constantly being showered as gifts to the housemates, thereby also constantly keeping viewers eyes on Payporte branding.

Before now, Payporte, which started operations in 2014 was barely heard of by many and for the few that knew about Payporte, some of them have testified that they have never shopped on Payporte platform before, while for some they have heard about Payporte but have never ever cared to check on their website and preferred doing their shopping on the more pronounced Jumia and Konga platform.

With millions of viewership that Payporte received at various intervals throughout the Big Brother Nigeria 2017 show, one should not expect Payporte as a brand in online retail shopping arena to remain the same; just like the winner of the Big Brother Naija show Efe that has automatically became famous overnight, Payporte as sponsor has also being shot into limelight overnight.

Finally, even at our end here, we have started perusing Payporte platform to really see what they are offering for shopping, especially now that the Easter holiday is at hand.

(highteknology.com)

Lucozade does not contain benzoic acid – Suntory

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Lucozade does not contain benzoic acid – Suntory

Suntory Beverage & Food Nigeria Limited manufacturers of Lucozade have assured its consumers that its range of Lucozade drinks do not contain benzoic acid and as such are safe and healthy for human consumption. The clarification became necessary after some media reports claimed that benzoic acid has been detected in Lucozade.

In a media statement from the management, the company said that all its brands are produced in line with local and international standards and it will not compromise quality or endanger the lives of Nigerians.

“Our attention has been drawn to media reports on an investigation commissioned by the Consumer Protection Commission (CPC) to analyse the levels of benzoic acid contained in soft drinks produced in Nigeria in which our brand Lucozade was mentioned. Suntory Beverage & Food Nigeria Limited will like to state categorically that Lucozade does NOT contain benzoic acid and our products are processed and manufactured under the best quality standard that meets both local regulations and global guidelines” the statement said.

It was further stated that “our local supervisory agencies including NAFDAC and SON routinely validate our processes and standards to ensure the safety of our products for consumer benefits.”

In view of this clarification, the company reassured its consumers of its commitment towards producing brands that Nigerians can trust at all times. “Lucozade is a drink of heritage that has energised Nigerians for over four decades.  As a company, the safety of our consumers is paramount to us and we will do everything possible to protect the trust they have vested in us to deliver world class products” the statement concluded.

 

 

 

(Businessdayonline)

DJ Garber wins first #SmirnoffX1FemaleDJ

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DJ Garber wins first #SmirnoffX1FemaleDJ

Committed to encouraging a new generation of female DJs in Nigeria and promoting the brand’s advocacy for inclusivity, premium vodka, Smirnoff kicked off its #SmirnoffX1FemaleDJ initiative, an extension of its global commitment to encourage the number of female headliners by 2020.

Brand ambassador to premium vodka, DJ Spinall called out to female DJs across Nigeria to take part in the contest by sending videos of themselves,showcasing their turntable skills. Out of hundreds of entries received for the social media contest, only five entries selected before it was narrowed down to the top three finalists based on the videos with the most hits.

The top three finalists are DJs Moonlait, Frizzle and Garber. They performed alongside DJs Spinall and Lambo at the Smirnoff house party held in Jos, as part of activities for the celebration of this year’s International Women’s Day. Hence it was tagged International Women’s Day edition.

All of the top three finalists brought down the house with their turntable skills as they wowed the Jos crowd. For the final selection stage, Moonlait and Garber took part in another social media contest where DJ Garber emerged the winner.

While announcing DJ Garber as the winner of the contest, Smirnoff stated she would be performing at five Smirnoff house parties across country. She will also get an MTV Base profiling feature courtesy Smirnoff Vodka and as her ultimate reward, she will be performing alongside her idol, DJ Spinall at Smirnoff’s ‘The Lab’ holding in New York this month.

2Face thrills as Campari rewards distributors

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2Face thrills as Campari rewards distributors

Nigeria’s rising status as a premium market for spirits was celebrated in high style last week, when Brian Munro Limited, sole distributor of Campari in Nigeria held its yearly Distributor Awards for 2016 financial year.

The event served as platform to honour and compensate outstanding distributors of the brand. Campari Nigeria ambassador 2Baba kicked off the celebration with a scintillating rundown of his classic and latest hits before a select crowd of celebrities, marketers, customers and distributors at the Renaissance Hotel, GRA, Ikeja, Lagos, while Tee-A thrilled guests with his rib-cracking humour.

Paul Wilson, Managing Director, Brian Munro, said: “Our remarkable brand has the distinction of being complemented by remarkable marketers and distributors, who have worked tirelessly, despite the biting recession witnessed in 2016”

Nigeria is one of the over 190 countries across the globe where Campari is distributed, with the distinctive, vibrant red alcoholic liqueur renowned for being the base of some of the world’s most famed cocktails.

Guests at the event were no different, as the Campari Senator cocktail – a mix of beer and Campari – proved a perennial favourite. Campari Brand Manager, Rilwan Shofunde, said the trend was a consequence of prior strategic moves to broaden Campari’s consumer base: “In November 2016 we hosted Nigeria’s first ever cocktail festival, where prominent mixologists showcased their skills. Since then, we’ve seen a rise in consumption of the Campari Senator, in particular, which is why it is the highlight of tonight’s celebrations ‘Senator’ outfit.”

 

 

(GuardianNg)

Average Prices of Petrol, Diesel, Kerosine and Cooking Gas Price Watch – March 2017

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Average Prices of Petrol, Diesel, Kerosine and Cooking Gas Price Watch – March 2017
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Average price paid by consumers for premium motor spirit (petrol) increased by 10.1% year-on-year and decreased by -0.3% month-on-month to N149.4 in March 2017 from N149.8 in February 2017.
States with the highest average price of premium motor spirit (petrol) were Yobe (N161.7), Bayelsa (N161.3) & Enugu (154.5).
States with the lowest average price of premium motor spirit (petrol) were Oyo (N145.7), Osun, Kwara,Kano.Gombe,Ekiti,Delta and Abuja (N145) and Ogun (N144.9).
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Average price paid by consumers for automotive gas oil (diesel) decreased by 5.94% month-on-month and increased by 60.44% year-on-year to N234.55 in March 2017 from N249.38 in February 2017.
States with the highest average price of diesel were Kwara (N263.57), Kogi (N260) & Abuja (255).
States with the lowest average price of diesel were Bayelsa (N205.56), Plateau (N209.17) and Rivers (N212.14).
Image result for kerosene nigeria
Average price per litre paid by consumers for National Household Kerosene decreased by 11.59% month-on-month and increased by 39.50% year-on-year to N311.56 in March 2017 from N352.42 in February 2017.
States with the highest average price per litre of kerosene were Taraba (N347.22), Plateau (N340.48) & Cross River (399.71).
States with the lowest average price per litre of kerosene were Gombe (N273.81), Zamfara (N271.57) and Oyo (N267.54).
Similarly, average price per gallon paid by consumers for National Household Kerosene decreased by 14.15% month-on-month and increased by 53.84% year-on-year to N1,172.78 in March 2017 from N1,366.08 in February 2017
States with the highest average price per gallon of kerosene were Kebbi (N1,376.92), Sokoto (N1,350) & Borno(1,338.89).
States with the lowest average price per litre of kerosene were Anambra (N1,000.91), Oyo (N996.67) and Ebonyi (N967.86).
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Average price for the refilling of a 5kg cylinder for Liquefied Petroleum Gas (Cooking Gas) decreased by 7.93% month-on-month and increased by 35.57% year-on-year to N2,493.59 in March 2017 from N2,708.38 in February 2017
States with the highest average price for the refilling of a 5kg cylinder for Liquefied Petroleum Gas (Cooking Gas) were Zamfara, Plateau and Adamawa (N2,700.00), Borno and Gombe (N2,650) & Abuja and Bayelsa (2,600).
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