Chivita Strengthens Wellness Strategy To Expand Nigeria Fruit Juice Market Share

Brand Spur
-
0
Chivita Strengthens Wellness Strategy To Expand Nigeria Fruit Juice Market Share

Chivita has intensified its focus on wellness, healthy living, and product innovation as part of efforts to strengthen its position in Nigeria’s highly competitive fruit juice and beverage market.

The company said its strategy is centered on delivering healthier beverage options that align with changing consumer preferences, particularly among health-conscious Nigerians seeking nutritious and lifestyle-driven products.

Over the years, the brand has expanded beyond traditional fruit juice offerings to build a diversified portfolio that includes Chivita Fruit Juice, Chivita Active, Chivita Happy Hour, Chivita Ice Tea, and Chivita Exotic.

Brandspur Brand News reports that the company is positioning its products around wellness, nutrition, convenience, and everyday consumer experiences across different age groups and lifestyles.

According to the company, Chivita’s long-standing presence in Nigeria’s beverage market has helped it remain a household name for breakfast routines, school lunch packs, workplace refreshment, fitness activities, and social gatherings.

The company stated that one of the major drivers of its market growth has been increasing consumer demand for healthier beverage alternatives with reduced sugar content and natural ingredients.

Its flagship Chivita Fruit Juice range, marketed under a “No Added Sugar” proposition, is produced without preservatives, artificial colours, or added sugar, reinforcing the brand’s health-focused positioning in the Nigerian market.

As part of its expansion into the wellness segment, the company introduced Chivita Active to cater to younger consumers interested in fitness, energy, and active lifestyles.

Alson read: https://brandspurng.com/2026/05/18/nigerian-banks-process-n570-17-trillion-electronic-transactions-amid-rising-fintech-competition/

The product, designed for fast-paced daily routines, reflects the company’s broader strategy of evolving from a traditional beverage brand into a lifestyle-focused nutrition and wellness company.

Chief Commercial Officer of Chivita|Hollandia, Bola Arotiowa, said the brand remains committed to delivering quality products that meet the changing tastes and wellness priorities of consumers across generations.

He noted that the company’s expanding product portfolio reflects its commitment to innovation, healthier living, and customer satisfaction while maintaining strong consumer trust built over the years.

The company also highlighted the recognition it has received within Nigeria’s fruit juice segment, noting that consistent investment in quality and innovation has contributed to sustained consumer confidence and market relevance.

Industry analysts say rising awareness around healthy living, nutrition, and fitness is driving increased competition and innovation within Nigeria’s non-alcoholic beverage sector as manufacturers continue to adapt products to evolving consumer behaviour.

Nigerian Banks Process N570.17 Trillion Electronic Transactions Amid Rising Fintech Competition

Brand Spur
-
0
Nigerian Banks Process N570.17 Trillion Electronic Transactions Amid Rising Fintech Competition

Nigeria’s leading deposit money banks processed a combined N570.17 trillion in electronic transactions in 2025, underscoring the rapid expansion of digital banking services despite growing competition from fintech companies across the country.

The transaction volume, recorded by Zenith Bank, United Bank for Africa (UBA), GTCO, and First Holdco, represented a significant increase from the N477.05 trillion reported in 2024, reflecting stronger customer adoption of digital payment channels including mobile banking, internet banking, PoS services, ATMs, USSD platforms, and agency banking networks.

The four financial institutions also generated a combined N468.94 billion in electronic banking income during the 2025 financial year, highlighting the increasing contribution of digital channels to banking sector revenue growth.

Brandspur Banking News Desk reports that Zenith Bank emerged as the industry leader in total electronic transaction value after processing N225.28 trillion in 2025, marking a strong increase from the N170.19 trillion recorded in the previous year.

The bank’s mobile banking platform posted remarkable growth, with transaction value rising to N104.14 trillion from N57.4 trillion in 2024, while internet banking transactions climbed to N70.52 trillion from N47.2 trillion.

Industry analysts attributed the growth to Zenith Bank’s sustained investment in digital infrastructure, customer experience improvement, and the expansion of electronic payment solutions across retail and corporate banking segments.

United Bank for Africa followed with N169.6 trillion in electronic transaction value during the review period, driven by increased activity on its mobile and internet banking platforms.

The bank’s internet banking transactions rose to N69.53 trillion, while mobile banking transactions expanded to N51.65 trillion as more customers embraced digital financial services across its African operations.

UBA stated that strategic technology investments and innovation initiatives contributed significantly to the performance of its digital channels, citing products such as PAPSS-enabled cross-border payments on its Leo chatbot platform and enhanced USSD-based financial services.

The bank also disclosed that it ended 2025 with more than 45 million customers, over 430,000 active PoS terminals, more than 33 million cards issued, and approximately 44.8 million digital banking users.

GTCO recorded N90.9 trillion in electronic transactions during the year, representing a notable increase from the previous year’s performance.

A major driver of GTCO’s digital growth was its Pay-With-Transfer solution, which recorded massive growth in transaction value as customers increasingly adopted instant account-based payment options for faster and more convenient transactions.

Also read: https://brandspurng.com/2026/05/18/identy-io-eyes-one-billion-biometric-verification-transactions-in-nigeria/

First Holdco also posted strong digital banking performance, processing N84.39 trillion in electronic transaction value during the year.

According to the company, transactions handled through its mobile and internet banking platforms rose significantly as customers continued shifting toward digital payment and self-service banking channels.

Financial sector experts say the sustained growth in electronic transactions reflects Nigeria’s accelerating transition toward a cashless economy, driven by increased smartphone penetration, financial inclusion initiatives, and changing consumer payment behaviour.

The development also highlights how traditional banks are intensifying digital innovation efforts to retain market share and compete effectively against rapidly expanding fintech operators within Nigeria’s financial services industry.

Identy.io Eyes One Billion Biometric Verification Transactions In Nigeria

Brand Spur
-
0
Identy.io Eyes One Billion Biometric Verification Transactions In Nigeria

Identy.io, a United States-based cybersecurity and mobile biometric authentication company, has announced plans to process one billion biometric identity verification transactions in Nigeria within the next few years as digital banking adoption continues to expand across the country.

The company said increasing demand for secure digital identity systems within the banking, telecommunications, and public sectors is creating fresh opportunities for biometric authentication solutions, especially as financial institutions strengthen compliance and anti-fraud measures.

Speaking at an executive roundtable on mobile biometric innovation in Lagos, Chief Executive Officer of Identy.io, Jesus Aragon, said Nigeria’s fast-growing digital financial services sector requires more reliable and scalable identity verification technology to support customer onboarding and transaction security.

He explained that the company’s mobile biometric solution enables users to verify their identities directly from their smartphones without depending on physical scanners, external devices, or centralized processing infrastructure. Brandspur Banking News Desk reports that the technology supports fingerprint and facial verification while functioning effectively in areas with limited internet connectivity.

According to Aragon, the platform is designed to integrate with Nigeria’s Bank Verification Number (BVN) system and the Nigeria Inter-Bank Settlement System (NIBSS), allowing financial institutions to carry out secure remote identity authentication.

He stated that the company’s technology includes liveness detection and deepfake identification features capable of detecting fake fingerprints, manipulated images, masks, and other fraudulent identity attempts during digital onboarding processes.

The Identy.io boss added that the company’s offline verification capability distinguishes it from several existing solutions in the market, noting that biometric authentication can be completed entirely on users’ mobile devices without constant internet access.

He further disclosed that biometric information captured during authentication remains on the user’s device instead of being transferred to external servers or centralized databases, reducing exposure to data breaches and cyberattacks.

Industry stakeholders at the roundtable also discussed the increasing pressure on Nigerian banks to improve customer verification processes following stricter regulatory directives by the Central Bank of Nigeria on Know Your Customer (KYC) compliance and fraud prevention.

Also read: https://brandspurng.com/2026/05/18/first-bank-and-visa-launch-multi-currency-visa-signature-card-and-naira-debit-card-to-boost-digital-payments-in-nigeria/

Participants noted that agency banking operations in rural and low-connectivity locations continue to face security and onboarding challenges, creating demand for stronger and more flexible authentication systems.

Aragon maintained that biometric authentication could significantly reduce fraud associated with passwords and one-time passwords (OTPs), stressing that biometrics provide stronger identity assurance for financial transactions.

The company also confirmed that it has expanded its footprint across Africa, Latin America, and the United States, with operational presence already established in Nigeria and Kenya.

Aragon expressed confidence that Nigeria’s banking and telecom industries would generate massive biometric verification volumes in the coming years as financial inclusion and digital payment systems continue to deepen nationwide.

First Bank And Visa Launch Multi Currency Visa Signature Card And Naira Debit Card To Boost Digital Payments In Nigeria

Brand Spur
-
0
First Bank And Visa Launch Multi Currency Visa Signature Card And Naira Debit Card To Boost Digital Payments In Nigeria

First Bank of Nigeria Limited, in partnership with global payments company Visa, has introduced two new payment products aimed at expanding digital banking options for customers across different income segments in Nigeria.

The rollout includes the Visa Signature Card and the Naira Visa Debit Card, both designed to enhance payment flexibility, security, and global transaction access for users within the country and abroad.

Brandspur Banking News Desk reports that the Visa Signature Card comes with multi-currency functionality, allowing users to seamlessly transact in naira, US dollars, British pounds, and euros depending on location and transaction requirements.

Also read: https://brandspurng.com/2026/05/18/bbnaija-season-11-auditions-open-as-organisers-activate-nationwide-registration-and-brand-interest-grows/

The premium card also offers additional lifestyle and travel benefits, including airport lounge access, travel insurance coverage, concierge services, and emergency assistance support for international users.

The Naira Visa Debit Card, targeted at everyday customers, provides local and international payment access at a regulated issuance fee, making it accessible for broader financial inclusion across Nigeria’s retail banking segment.

First Bank stated that both cards are built on advanced chip-and-PIN security technology to improve transaction safety and reduce fraud risks in digital payments.

The bank further disclosed that the Visa Signature Card carries adjustable daily spending limits, while issuance timelines range between 24 and 48 hours depending on customer location and service channels.

Visa executives noted that the partnership reflects a shared goal of delivering tailored financial solutions that match the evolving needs of modern consumers at different stages of their financial journey.

The new dual-card offering is expected to strengthen Nigeria’s digital payment ecosystem by increasing access to secure, flexible, and globally connected banking services.

BBNaija Season 11 Auditions Open As Organisers Activate Nationwide Registration And Brand Interest Grows

Brand Spur
-
0
BBNaija Season 11 Auditions Open As Organisers Activate Nationwide Registration And Brand Interest Grows

Big Brother Naija organisers have officially opened registration for Season 11 auditions, marking the start of a new phase in the reality television franchise as aspiring housemates begin applications while brands assess sponsorship opportunities.

The audition process commenced with online registration, which runs from 16 to 20 May 2026, ahead of physical audition sessions scheduled to take place across Lagos, Abuja and Enugu between 22 and 24 May.

Brandspur Brand News Desk reports that eligibility for participation has been set at 21 years and above, with applicants required to present valid identification documents while completing registration within the limited window before portal closure due to capacity limits.

Organisers also confirmed strict entry conditions, including restrictions on multiple submissions, warning that repeated entries could lead to automatic disqualification from the selection process.

As anticipation builds, attention is also shifting to the commercial value of the show, with brands and marketing agencies evaluating sponsorship packages tied to one of Nigeria’s most influential entertainment platforms.

Also read: https://brandspurng.com/2026/05/18/instagram-introduces-instants-feature-with-disappearing-photos-in-global-rollout/

BBNaija continues to attract strong corporate interest through advertising opportunities such as task sponsorships, product placements, eviction show branding, and integrated digital campaigns that run throughout the season.

Industry observers note that the show remains a major marketing driver, offering brands sustained visibility across television, digital platforms, and social media conversations driven by weekly audience engagement.

Past winners of the show, including Mercy Eke, Laycon, Whitemoney, Phyna, Ilebaye and others, continue to reflect the programme’s cultural and commercial impact, reinforcing its position as a launchpad for entertainment careers and brand partnerships.

With auditions now underway, both contestants and corporate sponsors are moving early to position themselves ahead of what is expected to be another high-engagement season in Nigeria’s entertainment calendar.

Instagram Introduces Instants Feature With Disappearing Photos In Global Rollout

Brand Spur
-
0
Instagram Introduces Instants Feature With Disappearing Photos In Global Rollout

Instagram has officially launched a new feature known as Instants, introducing disappearing photo sharing across its platform in a global rollout that began on 13 May 2026.

The feature allows users to capture and share real-time photos with Close Friends or mutual followers, with images designed to disappear after being viewed or within 24 hours of posting, depending on engagement conditions.

Brandspur Brand News Desk reports that Instants is built around real-time sharing, restricting users from uploading images from their camera gallery and preventing pre-editing, in a move aimed at promoting more spontaneous and unfiltered content.

The feature can be accessed directly through the Instagram inbox or via a dedicated Instants interface, enabling users to take and send photos instantly, while recipients can respond using emoji reactions, replies, or by sending their own Instants in return.

Shared content is stored in a private archive accessible only to the sender for up to one year, allowing users to revisit moments before optionally compiling them into Instagram Stories recaps.

Instagram has also introduced safety-focused tools within the feature, including screenshot restrictions, message recall options before viewing, and automatic integration with Teen Accounts and Family Centre supervision settings.

Also read: https://brandspurng.com/2026/05/18/elev8-media-launches-digital-platform-to-revolutionise-outdoor-advertising-access-in-lagos/

For teenage users, Instants activity is tied to existing screen time limits, with Sleep Mode automatically restricting access between 10 PM and 7 AM, while parents receive notifications when the standalone app is downloaded.

The launch has drawn attention for its similarity to Snapchat’s core disappearing-photo model, which pioneered ephemeral sharing over a decade ago, raising further questions about feature replication in the social media industry.

Meta says the rollout reflects its continued push to enhance private, real-time communication across its ecosystem while strengthening safety and parental control features for younger users.

Elev8 Media Launches Digital Platform To Revolutionise Outdoor Advertising Access In Lagos

Brand Spur
-
0
Elev8 Media Launches Digital Platform To Revolutionise Outdoor Advertising Access In Lagos

Elev8 Media has introduced a fully digital outdoor advertising booking platform aimed at transforming how advertisers access and manage billboard inventory across Lagos, Nigeria’s commercial capital.

The new system, hosted on elev8mediabookings.com, provides real-time access to premium out-of-home advertising spaces, including live pricing, technical specifications, impression data, and visual galleries for each billboard location.

Brandspur Brand News Desk reports that the platform offers direct access to seven major billboard sites across high-traffic areas in Lagos, including Victoria Island, Lekki, CMS Marina, Tafawa Balewa Square, Osborne, and Oworonshoki, removing the traditional reliance on intermediaries and manual booking processes.

Each billboard listing is presented with full details such as dimensions, estimated daily and monthly impressions, and updated 2026 advertising rates, allowing advertisers and media buyers to make faster and more informed decisions.

The platform also integrates instant enquiry options via WhatsApp and email, enabling users to contact the company directly after reviewing available inventory on mobile or desktop devices.

Also read: https://brandspurng.com/2026/05/18/ai-alignment-drives-stronger-research-communication-and-business-strategy-in-global-insights-industry/

Key installations within the network include large-format advertising structures such as The Majesty at the Independence Building in TBS and The Herald located on Ahmadu Bello Way in Victoria Island, both positioned in high-visibility commercial corridors.

According to the company, the combined advertising assets generate over 10 million daily impressions, reaching commuters, residents, and professionals across Lagos’s busiest business districts.

Elev8 Media stated that the launch is designed to modernise the outdoor advertising industry by improving transparency, accessibility, and efficiency in the booking process for brands and agencies.

The platform is now live and accessible to advertisers seeking to explore Lagos’s premium billboard inventory and execute campaigns with greater speed and clarity.

AI Alignment Drives Stronger Research Communication And Business Strategy In Global Insights Industry

Brand Spur
-
0
AI Alignment Drives Stronger Research Communication And Business Strategy In Global Insights Industry

A growing focus on alignment is shaping how artificial intelligence is being integrated into research communication and strategic decision-making across the global insights industry.

The discussion, drawn from industry perspectives shared by marketing research professionals, highlights how AI tools are increasingly influencing collaboration between internal teams and external partners, particularly in turning research outputs into actionable business strategy.

Brandspur Brand News Desk reports that a central theme emerging from industry commentary is the importance of clearly defining business needs before adopting AI tools, with experts stressing that research effectiveness depends heavily on identifying the right problem before applying technology-driven solutions.

Industry contributors noted that collaboration between client-side researchers and stakeholders is becoming more structured, with greater emphasis on early involvement, clearer communication of objectives, and continuous engagement throughout the research process to ensure outputs remain relevant and usable.

Also read: https://brandspurng.com/2026/05/18/mtn-foundation-digital-initiative-improves-learning-outcomes-at-iwerekun-junior-secondary-school-in-lagos/

Insights professionals also pointed out that AI is most effective when teams maintain strong internal alignment, as poorly defined goals can limit the usefulness of even advanced tools, while well-structured communication improves the quality and impact of research findings.

The report further shows that organisations are increasingly adopting iterative approaches to research sharing, encouraging early-stage feedback and ongoing stakeholder participation to improve understanding and ensure findings are easily translated into decisions.

Strong professional networks within and outside organisations were also identified as a key factor in improving communication efficiency, enabling researchers to share knowledge, validate findings, and strengthen collaboration across teams and industries.

As AI continues to reshape the research landscape, industry experts emphasise that its success depends less on the technology itself and more on how well teams align their objectives, communicate insights, and integrate findings into broader business strategies.

MTN Foundation Digital Initiative Improves Learning Outcomes At Iwerekun Junior Secondary School In Lagos

Brand Spur
-
0
MTN Foundation Digital Initiative Improves Learning Outcomes At Iwerekun Junior Secondary School In Lagos

Access to digital learning infrastructure at Iwerekun Junior Secondary School in Lakowe, Lagos, has recorded notable improvements in student performance following the intervention of the MTN Foundation’s What Can We Do Together (WCWDT) initiative.

The project focused on upgrading and equipping the school’s ICT laboratory, providing students with improved access to digital tools and structured technology-based learning resources.

Brandspur Brand News Desk reports that the intervention became necessary due to the school’s growing student population, which includes over 2,000 learners, with more than 400 enrolled in technical classes, placing increased demand on learning facilities.

Data from the Universal Basic Education Commission (UBEC) highlights a national imbalance between student enrolment and available teaching personnel, further underscoring the need for improved infrastructure to support learning delivery across public schools.

Also read: https://brandspurng.com/2026/05/18/tecno-launches-spark-50-in-nigeria-with-6700mah-battery-120hz-display-and-50mp-ai-camera/

Following the ICT lab upgrade, the school has recorded increased student engagement in digital learning sessions, with teachers noting improved participation and greater enthusiasm during classroom activities.

The school principal, Mr. Azeez Olatunji Fatai, stated that the introduction of the ICT facility has significantly enhanced students’ confidence in using digital tools, describing the change as immediate and impactful.

Students at the school have also recorded achievements in academic and inter-school competitions, which school authorities link to improved exposure to practical learning environments.

The MTN Foundation stated that the initiative forms part of its broader commitment to bridging educational gaps through infrastructure support and community-based development programmes under the WCWDT project.

As the Foundation opens nominations for the next phase of the initiative, it has encouraged communities across Nigeria to submit applications for schools and health centres in need of upgrades, with the aim of expanding access to quality education and essential services nationwide.

Tecno Launches Spark 50 In Nigeria With 6700mAh Battery, 120Hz Display And 50MP AI Camera

Brand Spur
-
0
Tecno Launches Spark 50 In Nigeria With 6700mAh Battery, 120Hz Display And 50MP AI Camera

TECNO has introduced its latest SPARK 50 smartphone into the Nigerian market, expanding its Spark series with a device focused on long battery life, smoother display performance, and enhanced mobile photography.

The launch positions the device in the mid-range segment, targeting users seeking strong performance and durability at an affordable price point.

The SPARK 50 is powered by a 6700mAh battery, one of its biggest selling points, designed to support extended usage for streaming, gaming, business activities, and everyday communication without frequent charging.

The device also includes reverse charging functionality, allowing users to power other gadgets directly from the phone, adding extra convenience for mobile users.

On display performance, the SPARK 50 features a 120Hz refresh rate screen aimed at delivering smoother scrolling, improved responsiveness, and a more fluid visual experience for apps, videos, and gaming.

Also read: https://brandspurng.com/2026/05/18/black-market-dollar-to-naira-exchange-rate-today-monday-18-2026/

For photography, TECNO has equipped the smartphone with a 50MP AI-enabled rear camera system designed to produce clearer images, improved colour balance, and better low-light performance for everyday content creation.

The SPARK 50 also comes with IP64-rated protection, offering resistance against dust and light water exposure, making it more durable for users in varying environmental conditions.

Priced at ₦174,700, the device combines key premium features within an accessible price bracket, reinforcing TECNO’s focus on value-driven innovation in the Nigerian smartphone market.

The SPARK 50 is now available across TECNO authorised retail stores nationwide.

1...707172...5,509Page 71 of 5,509