Unsurprisingly B2B & B2C global tech brands fueling our new way of lives are dominating the game, France has 2 world-class champions in the world of luxury with Hermès and Chanel.
Although the industry is struggling, brands from the automotive industry are expanding, showing there is still space for growth. All-time pillar brands such as Coca-Cola, McDonald’s and IBM have maintained their auras, adapting quickly to major market changes.
Brands weight in the category of payment is booming due to major investments to gain customer preference. In the next decade, I expect brands from the content industry to be raising high (Disney, Netflix …) as well as Asian brands.
And watch out for new categories of brands structuring communities…
