Nigerian Music Sensation, Tiwa Savage, has been unveiled as the new and first brand ambassador of Twisco, a Premium Chocolate Drink Powder from the stable of Promasidor Nigeria Ltd.
The multi-talented and award-winning singer was unveiled at an exclusive media parley held at the corporate head office of Promasidor at Isolo, Lagos State.
Tiwa Savage was unveiled alongside her son, Jamil, to signpost the brand building objective and essence of the new product offering from the foremost dairy company. The new chocolate drink powder, according to Promasidor, is fortified with ENERFORT, a special blend of ten power-packed micro-nutrients, including Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorous, Iron and Zinc- all which are necessary for optimal energy release that consumers need to power their dream.
Speaking on the choice of Tiwa savage as an ambassador for Twisco, the Managing Director, Promasidor Nigeria, Mr Anders Einarsson, said: “Tiwa Savage is a great Nigerian, multi-award-winning singer and songwriter known worldwide.
“She is a multi-talented Nigerian whose brand equity rating remains remarkably inspiring and admirable.In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for,” he stated.
Tiwa Savage stated that the new product from Promasidor, Twisco, will benefit a lot from her brand considering her cult-like following on social media.
She continued: “For kids, the packaging is very attractive, and I’m glad that Twisco is nutritious and affordable for consumers across all social strata. I particularly like the brand because it meets my expectation. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing,” she said.
Also speaking during the event, the Marketing Manager, Promasidor Nigeria Ltd, Mr Abiodun Ayodeji, said that the company launched Twisco into the market with a view to offer Nigerian consumers a Premium Chocolate Drink Powder that delivers optimal nutrition and energy to power their dream.
“Twisco has the goodness of cocoa, malt and milk comes. It comes in a premium look and feel packaging available in 25g Sachets, 500g Tin and 500g Refill,” Mr Ayodeji explained.
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in several African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.
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