Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of First Bank of Nigeria Sort Codes in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...
- Advertisement -
Spotify Technology S.A., the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts.

The two companies will achieve this through the power of the Megaphone Targeted Marketplace and by making Streaming Ad Insertion available to third-party podcast publishers for the first time.

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone Brandspurng

With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform and focus on growing audio monetization across the industry. The acquisition follows Spotify’s launch of Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing.

Advertisers will now be able to activate across Spotify’s Original & Exclusive podcasts while scaling reach through the Megaphone Targeted Marketplace. For podcast publishers, the acquisition will unlock innovative tools that will help them earn more from their work. This includes the opportunity to opt-in to have their content monetized, matching their listeners with even greater demand from advertisers.

- Advertisement -

Following the transaction close, Spotify will soon make Streaming Ad Insertion available to all podcast publishers on Megaphone, the first time this technology will be made available to third-parties. With Streaming Ad Insertion, podcast publishers will be able to offer more valuable podcast audiences to advertisers based on confirmed ad impressions.

Read Also:  Arla Acquires Middle East And Africa Kraft Branded Cheese Business From Mondeléz International

“We are still in the early chapters of the streaming audio industry story, but it is absolutely clear that the potential is significant,” said Dawn Ostroff, Chief Content & Advertising Business Officer, Spotify. “We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology.”

“We are incredibly excited to join Spotify to help advance the podcast medium for publishers and advertisers alike,” said Brendan Monaghan, CEO, Megaphone. “We believe that Megaphone and Spotify’s shared value in innovation will drive the podcast ecosystem forward around the world.”

The closing of the transaction is subject to customary regulatory approvals.

- Advertisement -

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 60 million tracks, including more than 1.9 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.

Read Also:  YouTube To Introduce YouTube Music On Android 10 Devices, Replacing Google Play Music

Today, Spotify is the world’s most popular audio streaming subscription service with 320m users, including 144m subscribers, across 92 markets.

- Advertisement -
Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone - Brand SpurSpotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone - Brand SpurSpotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone - Brand Spur

Latest News

An Open Letter to the Incoming U.S. Administration

The past 10 months of compounded crises – from the pandemic to the trade wars, and natural disasters –...

Top 10 Global Consumer Trends for 2021 – Euromonitor

Global market research company Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report reveals the trends that the...

African Game “The Endless Wyrd” is the first to qualify for The Nordic Game Discovery Contest 2021!

January 19, 2021 - In this dice-based, deck-building, roguelike adventure, scavenge the Wyrd and escape the approaching Thing of the Dark. Load your dice...

Hogan Lovells’ Andrew Skipper speaks at the Africa Investment Conference, to be opened by UK British Prime Minister, Boris Johnson.

Andrew Skipper, Partner and Head of Hogan Lovells Africa Practice and Co-Chair of the UK's Africa Investors Group (AIG), will be speaking at the...

2021 – The Year of the Vaccine

History will define 2020 as the “year of the pandemic” and in an interesting feat of hope, 2021 could turn out to be the “year of the...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Spotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone - Brand SpurSpotify Announces Strategic Acquisition of Podcast Technology Leader, Megaphone - Brand Spur