#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos)

Must Read

FG, States, LGAs share N528.39bn FAAC allocation in Jan 2021

The Federation Account Allocation Committee (FAAC) disbursed the sum of N619.34bn to the three tiers of government in December...

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...
- Advertisement -

2021 will mark 50 years since the KFC brand was introduced to South Africa. As part of the celebration of its 50-year milestone and #LetsGo5050 campaign, KFC South Africa has collaborated with local creatives on limited-edition branded products.

KFC teams up with local designers to mark 50-year milestone (Photos) Brandspurng

Tapping into SA’s unique culture and pool of local talent, the fried chicken brand worked with talented local illustrator Russell Abrahams (known as Yay Abe) to design a collection of limited-edition Birthday Buckets, while the collaboration with local fashion brand Thesis Lifestyle has produced a collection of KFC-inspired streetwear.

KFC teams up with local designers to mark 50-year milestone (Photos) Brandspurng

Inspired by KFC’s heritage and the culture of Mzansi, Yay Abe added his bold, bright and playful illustration style to the iconic KFC buckets to create a range of colourful collectable buckets.

- Advertisement -

KFC x Yay Abe

There are three collectable Birthday Buckets in the KFC x Yay Abe range. The Heritage Bucket (9 pieces) is dedicated to the people of KFC: from the founder Colonel Saunders to the KFC employees and fans of the brand.

KFC teams up with local designers to mark 50-year milestone (Photos) Brandspurng

The ‘Goodness Bucket’ (15 piece) depicts everything fans love about KFC, from “finger-lickin’ good” meals and the secret recipe, to the 11-year-old Add Hope Programme that has delivered food supplies to 141 beneficiaries nationwide, with over 150,000 children reached. The ‘Sharing Bucket’ (21 piece) embodies the special cultural norm of family and friends gathering around a table to enjoy a great meal and good company together.

- Advertisement -

KFC teams up with local designers to mark 50-year milestone (Photos) Brandspurng

“My intention was to celebrate and illustrate the combined heritage and growth of both KFC and South Africa over the past 50 years while also bringing to life that good feeling of people coming together to share good times and great meals. When people share a meal around these buckets in December, I want them to feel what I felt when I was creating them: hope, joy and pride in South Africa,” said Abrahams.

Read Also:  Lagos NIPR Names Ayeni Adekunle PR Practitioner Of The Year

KFC teams up with local designers to mark 50-year milestone (Photos) Brandspurng

Thesis x KFC Collection

KFC teams up with local designers to mark 50-year milestone (Photos) Brandspurng

- Advertisement -

KFC also went 50/50 with local fashion brand Thesis Lifestyle to create a limited-edition collection of KFC-inspired streetwear. With a finger on the pulse of the street culture and style, the founder of the Soweto-based brand, Wandile Zondo and his partner Galebowe Mahlatsi, create streetwear that they hope will inspire the next generation to define themselves.

The Thesis x KFC Collection includes an exclusive run of bespoke t-shirts, vests, tote bags and bucket hats. These were designed to reflect what they believe KFC founder, Colonel Sanders, would be proud to see and experience if he were to visit the streets of Mzansi today.

“Bringing together the original style of streetwear in Soweto, with the original flavour and flare of KFC, we want this range to tell a story that salutes the South African people of KFC, from their thousands of employees to their millions of fans. The thesis is more than just a brand, it’s a lifestyle, and the same is true about KFC; it is a part of our culture,” said Zondo.

Read Also:  NJC Dismisses Innoson Motors Chairman’s Petition Against Lagos Judge

The Thesis x KFC collection is now on sale at the Thesis store and online shop, with only 100 of each item available. Fifty percent of all sales will be going towards the Add Hope programme.

As part of its #LetsGo5050 campaign, KFC is also offering customers 50% off selected products every day from 1 to 20 December 2020.

- Advertisement -
#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos) - Brand Spur#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos) - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos) - Brand Spur#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos) - Brand Spur

Latest News

Balyesa, Delta Beat Lagos To Become Top Investment Spots For Q1 2021 – NIPC

Nigerian Investment Promotion Commission (NIPC) reports that US$8.41 billion was tracked as investment announcements for Q1 2021, about 75%...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos) - Brand Spur#LetsGo5050: KFC teams up with local designers to mark 50-year milestone (Photos) - Brand Spur