Ford sales of electrified vehicles expanded 117 percent in June, capping off a new first-half sales record on sales of 56,570 vehicles. That’s a new all-time sales record driven by new products. Mustang Mach-E sales totaled 12,975 vehicles, while F-150 PowerBoost Hybrid added an additional 17,039 vehicles to the total. Escape Hybrid and Escape Plug-in Hybrid sales totaled 15,642 – up 45.9 percent over last year.
Record turn rates and new products drive record transaction pricing. Average transaction prices at Ford were up approximately $6,400 over a year ago at $47,800 per vehicle. Ford’s Mach-E expanded its sales 26.7 percent compared to May, while Bronco Sport is producing some of the highest transaction pricing in its segment, while turning on dealer lots in just 15 days.
Andrew Frick, vice president, Ford Sales U.S. and Canada commented,
“Through June of this year, Ford retail sales were up 10.7 percent. With constrained inventories and record turn rates in the second quarter, we have been working closely with our dealers gathering retail orders, which are up 16-fold over last year. Reservations for F-150 Lightning have now surpassed 100,000 since the truck was first shown in May, while Ford’s sales of electrified vehicles produced a new all-time first-half sales record with 56,570 vehicles sold – up 117 percent over a year ago.”
Retail orders for Ford and Lincoln vehicles are up more than 16-fold this year over last. With vehicles turning at record rates on dealer lots, Ford, along with its dealers, have worked to expand retail orders which are being filled as semiconductor chips become available.
Ford’s overall retail truck sales expanded 2.6 percent in the first half of the year, totaling 420,403 pickups. With tight inventories, F-Series sales totaled 362,032 trucks, while Ranger had its best first half since 2005 on total pickup sales of 58,371.
Strong incremental growth of Bronco Sport and Mustang MachE propelled Ford brand retail SUVs to their best first-half performance in 20 years. Ford brand retail SUVs were up 37.0
percent over a year ago on overall sales of 391,190 SUVs. The all-new Bronco Sport sales totaled 60,514 SUVs, with Mustang MachE adding 12,975 SUVs. Escape, Explorer and Expedition all continued to expand their sales, adding to Ford brand SUV growth.
Lincoln SUVs posted a new first-half sales record. Lincoln’s entire SUV lineup was up in the first half of the year. At retail, Lincoln SUV sales were up 23.3 percent on total sales of 46,018 SUVs.