Tia Lee’s Ingenious Campaign Continues In Second Episode of “GOODBYE PRINCESS” Animation Series

HONG KONG SAR – Media OutReach – Overwhelmed by the response from fans to the first episode of the “GOODBYE PRINCESS” animation series, Asian fashion icon, C-pop singer, film and television actress, Tia Lee, wholeheartedly thanks everyone for their support. The trailer, first animated episode and accompanying moving stills have attracted 28.16 million views since its release on 11 November.

Tia is excited to see another remarkable outcome with the release of the second episode “Stuck in Time on 15 November.

“Goodbye Princess” animation series episode 2 poster.

The poster for episode 2 released on 16 November, shows:

  1. At first glance, the carriage appears to be magically taking the princess to a bright future. Upon closer look, the carriage is a prison cell enclosed by iron fences. The great wheel continues spinning, and the once glamourous clothes are changing. But is this the life that the princess desires?
  2. The dresses that the princess wears in the carriage are those that Tia has worn on stage during her modeling career.
  3. Beyond the dazzling lights that the princess yearns for lies a blurry castle. What does it all mean? How does the castle relate to “GOODBYE PRINCESS“?
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Another set of stunning motion and still images is also being released today together with Vogue Hong Kong to connect the animated video back to real life, presenting a determined Tia in a pink Jenny Packham princess dress running away from glamorously-dressed mannequins.

Stay tuned for episode 3, which will be released on 18 November (tomorrow) as the mystery unfolds.

Episode 3 release schedule:

18 November
Animation Poster:
19 November
Motion & still images:
21 November

Official press materials:

“GOODBYE PRINCESS” Animation Episode 2:
“GOODBYE PRINCESS” Episode 2 Poster:
https://www.instagram.com/p/ClAz7n_vB5J/ https://www.facebook.com/photo/?fbid=679718756854682&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” Episode 2 Still Image:

https://www.facebook.com/photo/?fbid=683410633152161&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” Episode 2 Motion Image:
Vogue Hong Kong「The Voice」Digital Cover: