Meta CEO, Mark Zuckerberg has announced that the company would be rolling out Meta Verified subscription services for both Instagram and Facebook in the U.S. Meta, which had earlier announced this subscription feature last month through its CEO post on Facebook, had launched the service’s first in Australia and New Zealand.
Mark, who shared on Friday in an Instagram post said “Meta Verified is rolling out in the US today. You can get a badge, proactive impersonation protection, and direct access to customer support.”
Users can also join the waitlist by signing up for the subscription services starting today, however, you are expected to be at least 18 years of age to sign up. Users are to complete the verification process and provide a government-issued photo ID confirming their identity before they can be approved for a Meta Verified subscription. The verification process also requires Two-factor authentication.
Meta Verified, which comes with exclusive stickers on both Facebook and Instagram Stories and Facebook Reels, will also include 100 stars for a month on Facebook which users can use to show support for other creators.
However, users on Meta Verified subscriptions can not change their profile name, photo, username, or date of birth without not going through the verification process again.
According to an email by Mark to TechCrunch, the CEO disclosed that the subscription service has shown “good results” from its initial test in Australia and New Zealand and is going through some of the early feedback from subscribers. According to some of the feedback given, Meta Verification subscription in Australia and New Zealand offers increased visibility and reach in search, comments and recommendations, however, users’ feedback indicated that the offer was not clear enough, so Meta is hoping to explore the offers included in the subscription before opening it to more users around the world.
The blue checkmark subscription plan was first introduced by Elon Musk when he took over Twitter, the plan allows users on Twitter to pay for the blue check mark which comes with special offerings at $8 per month and something similar is now being added on Meta as well. Although, Meta and Twitter are not the only social media channels with subscription plans or services. Snap also launched its own subscription service last year, which saw it convert 2.5 million users to paid customers.