FAO Launches New Online Course To Capacitate Poultry Farmer Field School Facilitators And Master Trainers

The Food and Agriculture Organization of the United Nations (FAO) through its Virtual Learning Centre for Southern Africa (SFS-VLC) recently launched an online course to strengthen the capacity of farmer field school (FFS) facilitators and master trainers in Zambia and Zimbabwe to prepare and run quality poultry-focused FFS.

The course will broaden their knowledge and skills in FFS facilitation in poultry production and health and in approaches to promote prudent antimicrobial use and raise awareness on antimicrobial resistance (AMR).

The course was developed by a multidisciplinary team from different FAO branches, including the Animal Production and Health Division, the Food Systems and Food Safety Division, the Global Farmer Field School Platform, and FAO country offices in Kenya, Zambia and Zimbabwe. The FAO Subregional Office for Eastern Africa, the International Fund for Agricultural Development (IFAD), FAO Niger and the University of Nebraska – Lincoln also contributed with relevant technical content for the course.

A total of 47 participants (18 women and 29 men) drawn from trained FFS facilitators from Zambia and Zimbabwe, are enrolled in the course. Participants are attending the course from either their smartphones or laptops, making the course accessible to personnel working in remote areas of the two countries. This course will be rolled out over six weeks.

In this course, participants have access to learning materials mainly in the form of videos and images on the course web page. They will also interact with experts on poultry production, FFS, and AMR in an interactive discussion forum and live sessions, including live presentations and group discussions.

An opportunity for raising awareness on antimicrobial use and antimicrobial resistance

Areas covered in the training include principles and characteristics of family poultry production and poultry FFS; planning and designing FFS activities on poultry in collaboration with participating producers; key technical information on poultry production and health such as good practices in animal husbandry, biosecurity and those promoting food safety.

In addition, the course emphasizes the importance of AMR, its potential impacts on-farm productivity and the welfare of people and their animals, as well as the underlying drivers of AMR, such as poor biosecurity and antimicrobial use.

“The capacity built through this training will contribute significantly to improving production and productivity of smallholder poultry, leading to better food security, nutrition, reduced threats to human health as well as reduced poverty.

Informed citizenry and farmers are crucial to the realization of livestock and crop production that meets international trade standards in both quantity and quality,” said Patrice Talla, FAO Sub-regional Coordinator for Southern Africa during the opening webinar for the launch of the course.

Through education and empowerment of family poultry producers, the FFS approach strengthens knowledge of holistic agroecosystem management, improves decision-making skills and facilitates collaboration and collective action. The approach enables family poultry producers to develop more efficient and sustainable production systems, while improving their capacities to face challenges, including the rise of antimicrobial resistance.

“Poultry FFS master trainers and facilitators can enable sustainable changes in practices and behaviours that lead to safer and higher-quality animal-source foods, higher profits, and ultimately limit the emergence and spread of antimicrobial resistance in family poultry systems,” said Keith Sumption, FAO Chief Veterinary Officer and Leader of Animal Health Programme.

The world over, face-to-face training and meetings have become challenging due to the COVID-19 pandemic. The choice of a virtual platform, in particular, the Virtual Learning Centre for Southern Africa, to host the delivery of this course has been instrumental in filling the training gap created by movement restrictions as part of preventing and controlling the pandemic.

Currently the course is covering Zambia and Zimbabwe as a starting point. Efforts will be made to establish collaborations for the rollout of the training in other countries in the region and beyond. Emphasis will be placed on the trained personnel to go out and make use of the skills gained to cascade knowledge and to facilitate FFS that will lead to more profitable and sustainable enterprises, healthier animals, and address the emergence and spread of AMR. The concept of FFS can be applied to other animal species to address production and health issues.

Financial support for the training was provided from the Fleming Fund of the United Kingdom, the MARS Global Food Safety Center and from the sub-project “Delivering capacity building and country support in the context of COVID-19 crisis using regional Virtual Learning Centres”, under the MDF project.

Fractions of History: Review Of Sheer Providence By Adeniji Raji

0
  • Year of Publication: 2021 
  • Publisher: Expand Press Limited 
  • Pages: 338 
  • Review by Olamitayo Ebunola Irantiola 

The book Sheer Providence is the Grace-filled life of Engr Adeniji Raji. Everything worked together for his good and it seems to me that his guardian angel is always at alert leading him always even from cradle to old age.

He is indeed favor personified. He can be described as someone who enjoyed divine grace but also gave his best to have a remarkable life through the dint of hard work, integrity, passion, determination, courage. All of these made his life beautiful and outstanding. 

The author examined the issue of technical education and it is a major concern to the Nigerian society, as it is one of the areas that the government needs to pay keen attention to because what we, in today’s tertiary institution, are mere theoretical rather than practicals.

This has largely affected the ability of the nation to solve its problems internally and every little design and fabrication has to be imported into the country. Technical education contributed immensely to his professional life and this also later became an advantage for him as an entrepreneur. 

According to George Santayana, “those who do not remember the past are condemned to repeat it”. Truly, we cannot undermine the importance of history in our national development which I see as one of the major problems in Africa, Nigeria in particular. 

The history cum episodes of the author about Nigerian External Communications (NET) is an eye-opener to the rot that has happened in our society and has systematically destroyed a very buoyant economy and nation. This part of the book catalogued the extent to which people can go in the search of wealth and power. One can’t imagine the collateral damage and loss that our nation has recorded. The same process continued in various parastatals of government till the early 2000s when privatization became the order of the day. The book lays bare before the readers the real source of the problems in Nigeria. At this point, I have concluded that many of our national heroes are not worthy of honour bestowed upon them because they have contributed negatively to the growth of the country than we can imagine. 

The author exposed the wastage and leakage in the nation because of the blunt refusal of the leaders to engage capable hands all in the name of Federal Character and quota system thus leading to the degeneration of things. Policies obtained from Nigeria Institute for Policy and Strategy Studies, Kuru, Plateau State which her main function is to bring knowledgeable people from all works of life in private, public, military together to develop policies that are supposed to benefit the nation are not implemented despite the huge investment in them for selfish reasons. 

I see the repetition of events that had happened in the past even in the present-day governance model and we would probably not have taken some decisions if we have been educated enough with our national history. 

The author enumerated some business models for young entrepreneurs that can help in partnership by spelling out responsibilities, profit-sharing formula irrespective of the relationship with the partner. The biography reveals a man that loves his profession and his passion for it. The author places so much emphasis on competency and integrity irrespective of the challenges and more importantly managing people and materials. There are so many lessons to learn in the book especially telecommunications engineering filled with some technical jargon. 

Despite the beautiful career journey, the 22 years of waiting for the fruit of the womb reinforces the statement that there is no perfect life because we all have our challenges although they may be different. However, the approach and how we comport ourselves during the storms should be hopeful that all will be well. Although the love life of the writer is a bit complicated.

I believe the other women involved in his life will also have their reasons for their behaviours because it is all about perspective. We may not be able to understand the individual views which led to their actions.

There are so many lessons to learn for young waiting couples and most importantly minimizing the influence of the extended family in making decisions in marriage. The life of the dutiful wife that endured all did not go unnoticed. 

A proverb in Yoruba says “Agbo ejo kan da,agba o si ka ni” literally meaning judging the narration of an individual is cruel as it takes two to tango. The book exhumed an emotional story about a young Medical Doctor who died in a road traffic accident in Saudi Arabia some years ago. I have read various accounts about the doctor online but I am glad to have seen some aspects of it being debunked because the image of the man’s family was painted negatively. 

The importance of friendship in the book cannot be overlooked because it offered the author a great feat in business. Engr Adeniji Raji is a socialite per excellence and a pious man who combines the two effectively without interruptions and I must confess, I have never met a man well-traveled like Engr Adenij Raji. A philanthropist of great repute who believes in touching lives and he was able to demonstrate it well through his membership of the Rotary club. 

In summary, I had a swell time reading a detailed book filled with chuckles. It is a book that one cannot drop till one finishes reading it. 

MTV reveals nominations for 2021 “Video Music Awards” (VMAs)

Justin Bieber and Megan Thee Stallion lead nominations; Billie Eilish, BTS, Doja Cat, Drake, Giveon, Lil Nas X and Olivia Rodrigo among top contender

August 17, 2021) – MTV unveiled the nominations for the 2021 “VMAs, featuring artists whose cultural impact and work over the past year has transformed the music industry and created global conversation. Justin Bieber (7) leads this year’s list of nominees, followed closely by Megan Thee Stallion (6). Billie Eilish, BTS, Doja Cat, Drake, Giveon, Lil Nas X and first-time nominee Olivia Rodrigo earned (5) nods apiece.

The 2021 “VMAs” return to New York City airing LIVE from Barclays Center on Sunday, September 12 with the preshow starting at 11:00WAT and the main show airing at 1:00WAT on MTV Base (Dstv Channel 322 and GOtv Channel 72).

MTV

The awards spectacle will air in primetime on Monday 13 September at 16:30CAT (Preshow) and 18:00WAT (Main Show) on MTV Africa (DStv channel 130).

Beginning today, fans can vote for their favoUrites across 14 gender-neutral categories, including “Video of the Year,” “Artist of the Year,” “Best Collaboration” and more by visiting vma.mtv.com through Friday, September 3, 2021 – thanks to Burger King®, the presenter of this year’s award voting.

Voting for “Best New Artist,” Presented by Facebook, will remain active into the show on Sunday, September 12, 2021. Nominations for social categories including “Best Group” and “Song of Summer” will be announced at a later date.

Today, MTV partnered with Marlene Marmolejos (@motionmami), Aja Walton (@ajackdannie), and Fred Sands IV (@IVormerlyknownas) to announce marquee show categories including “Video of the Year,” “Song of the Year” and “Artist of the Year” through each of their diverse mediums; from digital art to nail art.

The “VMAs” are set to be one of the first fan-filled awards shows in NYC since the city’s reopening. The health and safety of artists, fans, staff and partners remain the number one priority, and MTV and Barclays Center are working closely with state and local officials to implement best practices in order to safely bring together music fans from around the globe.

Barclays Center’s current health and safety protocols can be found here. Any additional protocols will be announced closer to the event.

COMPLETE LIST OF 2021 NOMINEES:

VIDEO OF THE YEAR 

  • Cardi B ft. Megan Thee Stallion – “WAP” – Atlantic Records
  • DJ Khaled ft. Drake – “POPSTAR” (Starring Justin Bieber) – OVO / We The Best / Epic Records
  • Doja Cat ft. SZA – “Kiss Me More” – Kemosabe Records / RCA Records
  • Ed Sheeran – “Bad Habits” – Atlantic Records
  • Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records
  • The Weeknd – “Save Your Tears” – XO / Republic Records

ARTIST OF THE YEAR 

  • Ariana Grande – Republic Records
  • Doja Cat – Kemosabe Records / RCA Records
  • Justin Bieber – Def Jam
  • Megan Thee Stallion – 300 Entertainment
  • Olivia Rodrigo – Geffen Records
  • Taylor Swift – Republic Records

SONG OF THE YEAR 

  • 24kGoldn ft. iann dior – “Mood” – RECORDS LLC / Columbia Records
  • Bruno Mars, Anderson .Paak, Silk Sonic – “Leave The Door Open” – Aftermath Entertainment / Atlantic Records
  • BTS – “Dynamite” – BIGHIT MUSIC
  • Cardi B ft. Megan Thee Stallion – “WAP” – Atlantic Records
  • Dua Lipa – “Levitating” – Warner Records
  • Olivia Rodrigo – “drivers license” – Geffen Records

BEST NEW ARTIST, Presented by Facebook 

  • 24kGoldn – RECORDS LLC / Columbia Records
  • Giveon – Epic Records / Not So Fast
  • The Kid LAROI – Columbia Records
  • Olivia Rodrigo – Geffen Records
  • Polo G – Columbia Records
  • Saweetie – Warner Records

PUSH PERFORMANCE OF THE YEAR

  • September 2020: Wallows – “Are You Bored Yet?” – Columbia Records
  • October 2020: Ashnikko – “Daisy” – Warner Records
  • November 2020: SAINt JHN – “Gorgeous” – Godd Complexx / HITCO
  • December 2020: 24kGoldn – “Coco” – RECORDS LLC / Columbia Records
  • January 2021: JC Stewart – “Break My Heart” – Elektra Music Group
  • February 2021: Latto – “Sex Lies” – RCA Records
  • March 2021: Madison Beer – “Selfish” – Epic Records / Sing It Loud
  • April 2021: The Kid LAROI – “WITHOUT YOU” – Columbia Records
  • May 2021: Olivia Rodrigo – “drivers license” – Geffen Records
  • June 2021: girl in red “Serotonin” – world in red / AWAL
  • July 2021: Fousheé – “my slime” – RCA Records
  • August 2021: jxdn – “Think About Me” – DTA Records / Elektra Music Group

BEST COLLABORATION

  • 24kGoldn ft. iann dior – “Mood” – RECORDS LLC / Columbia Records
  • Cardi B ft. Megan Thee Stallion – “WAP” – Atlantic Records
  • Doja Cat ft. SZA – “Kiss Me More” – Kemosabe Records / RCA Records
  • Drake ft. Lil Durk – “Laugh Now Cry Later” – OVO / Republic Records
  • Justin Bieber ft. Daniel Caesar, Giveon – “Peaches” – Def Jam
  • Miley Cyrus ft. Dua Lipa – “Prisoner” – RCA Records

BEST POP

  • Ariana Grande – “positions” – Republic Records
  • Billie Eilish – “Therefore I Am” – Darkroom / Interscope Records
  • BTS – “Butter” – BIGHIT MUSIC
  • Harry Styles – “Treat People With Kindness” – Columbia Records
  • Justin Bieber ft. Daniel Caesar, Giveon – “Peaches” – Def Jam
  • Olivia Rodrigo – “good 4 u” – Geffen Records
  • Shawn Mendes – “Wonder” – Island Records
  • Taylor Swift – “willow” – Republic Records

BEST HIP-HOP

  • Cardi B ft. Megan Thee Stallion – “WAP” – Atlantic Records
  • Drake ft. Lil Durk – “Laugh Now Cry Later” – OVO / Republic Records
  • Lil Baby ft. Megan Thee Stallion – “On Me (remix)” – Quality Control / Motown
  • Moneybagg Yo – “Said Sum” – N-Less Entertainment / Interscope Records
  • Polo G – “RAPSTAR” – Columbia Records
  • Travis Scott ft. Young Thug & M.I.A. – “FRANCHISE” – Cactus Jack / Epic Records

BEST ROCK

  • Evanescence – “Use My Voice” – BMG
  • Foo Fighters – “Shame Shame” – Roswell Records / RCA Records
  • John Mayer – “Last Train Home” – Columbia Records
  • The Killers – “My Own Soul’s Warning” – Island
  • Kings Of Leon – “The Bandit” – RCA Records
  • Lenny Kravitz – “Raise Vibration” – Roxie Records / BMG

BEST ALTERNATIVE

  • Bleachers – “Stop Making This Hurt” – RCA Records
  • Glass Animals – “Heat Waves” – Republic Records
  • Imagine Dragons – “Follow You” – KIDinaKORNER / Interscope Records
  • Machine Gun Kelly ft. blackbear – “my ex’s best friend” – Bad Boy / Interscope Records
  • twenty one pilots – “Shy Away” – Fueled By Ramen
  • WILLOW ft. Travis Barker – “t r a n s p a r e n t s o u l” – MSFTSMusic / Roc Nation

BEST LATIN

  • Bad Bunny x Jhay Cortez – “Dákiti” – The Orchard
  • Billie Eilish & ROSALÍA – “Lo Vas A Olvidar” – Darkroom / Interscope Records
  • Black Eyed Peas and Shakira – “GIRL LIKE ME” – Epic Records
  • J. Balvin, Dua Lipa, Bad Bunny, Tainy – “UN DIA (ONE DAY)” – Universal Music Latino / NEON16
  • Karol G – “Bichota” – Universal Music Latino
  • Maluma – “Hawái” – Sony Music US Latin

BEST R&B

  • Beyoncé, Blue Ivy, SAINt JHN, WizKid – “BROWN SKIN GIRL” – Parkwood Entertainment / Columbia Records
  • Bruno Mars, Anderson .Paak, Silk Sonic – “Leave The Door Open” – Aftermath Entertainment / Atlantic Records
  • Chris Brown and Young Thug – “Go Crazy” – Chris Brown Entertainment/RCA Records
  • Giveon – “HEARTBREAK ANNIVERSARY” – Epic Records / Not So Fast
  • H.E.R. ft. Chris Brown – “Come Through” – MBK Entertainment / RCA Records
  • SZA – “Good Days” – Top Dawg Entertainment / RCA Records

BEST K-POP

  • (G)I-DLE – “DUMDi DUMDi” – Republic Records
  • BLACKPINK and Selena Gomez – “Ice Cream” – YG Entertainment / Interscope Records
  • BTS – “Butter” – BIGHIT MUSIC Monsta X – “Gambler” – Starship Entertainment
  • SEVENTEEN – “Ready to love” – Pledis Entertainment
  • TWICE – “Alcohol-Free” – JYP Entertainment Company

VIDEO FOR GOOD 

  • Billie Eilish – “Your Power” – Darkroom / Interscope Records
  • Demi Lovato – “Dancing With The Devil” – Island
  • H.E.R. – “Fight For You” – MBK Entertainment / RCA Records
  • Kane Brown – “Worldwide Beautiful” – Sony Music Nashville / RCA Records
  • Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records
  • Pharrell Williams ft. JAY-Z – “Entrepreneur” – Columbia Records

BEST DIRECTION

  • Billie Eilish – “Your Power” – Darkroom / Interscope Records – Directed by: Billie Eilish
  • DJ Khaled ft. Drake – “POPSTAR (Starring Justin Bieber)” – OVO / We The Best / Epic Records – Directed by: Julien Christian Lutz aka Director X
  • Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records – Directed by: Lil Nas X and Tanu Muino
  • Taylor Swift – “willow” – Republic Records – Directed by: Taylor Swift
  • Travis Scott ft. Young Thug & M.I.A – “Franchise” – Cactus Jack / Epic Records – Directed by: Travis Scott
  • Tyler, The Creator – “LUMBERJACK” – Columbia Records – Directed by: Wolf Haley

BEST CINEMATOGRAPHY

  • Beyoncé, Blue Ivy, SAINt JHN, WizKid – “BROWN SKIN GIRL” – Parkwood Entertainment / Columbia Records – Cinematography by: Benoit Soler, Malik H. Sayeed, MOHAMMAED ATTA AHMED, Santiago Gonzalez, Ryan Helfant
  • Billie Eilish – “Therefore I Am” – Darkroom / Interscope Records – Cinematography by: Rob Witt
  • Foo Fighters – “Shame Shame” – Roswell Records / RCA Records – Cinematography by: Santiago Gonzalez
  • Justin Bieber ft. Chance The Rapper – “Holy” – RBMG/Def Jam – Cinematography by: Elias Talbot
  • Lady Gaga – “911” – Interscope Records – Cinematography by: Jeff Cronenweth
  • Lorde – “Solar Power” – LAVA/Republic Records – Cinematography by: Andrew Stroud

BEST ART DIRECTION

  • Beyoncé, Shatta Wale, Major Lazer – “ALREADY” – Parkwood Entertainment / Columbia Records – Art Direction by: Susan Linns, Gerard Santos
  • Ed Sheeran – “Bad Habits” – Atlantic Records – Art Direction by: Alison Dominitz
  • Lady Gaga – “911” – Interscope Records – Art Direction by: Tom Foden, Peter Andrus
  • Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records – Art Direction by: John Richoux
  • Saweetie ft. Doja Cat – “Best Friend” – Warner Records – Art Direction by: Art Haynes
  • Taylor Swift – “willow” – Republic Records – Art Direction by: Ethan Tobman, Regina Fernandez

BEST VISUAL EFFECTS

  • Bella Poarch – “Build A Bitch” – Warner Records – Visual Effects by: Andrew Donoho, Denhov Visuals, Denis Strahhov, Rein Jakobson, Vahur Kuusk, Tatjana Pavlik, Yekaterina Vetrova
  • Coldplay – “Higher Power” – Atlantic Records – Visual Effects by: Mathematic
  • Doja Cat & The Weeknd – “You Right” – Kemosabe Records / RCA Records – Visual Effects by: La Pac, Anthony Lestremau, Julien Missaire, Petr Shkolniy, Alexi Bailla, Micha Sher, Antoine Hache, Mikros MPC, Nicolas Huget, Guillaume Ho Tsong Fang, Benjamin Lenfant, Stephane Pivron, MPC Bangalore, Chanakya Chander, Raju Ganesh, David Rouxel
  • Glass Animals – “Tangerine” – Republic Records – Visual Effects by: Ronan Fourreau
  • Lil Nas X – “MONTERO (Call Me By Your Name)” – Columbia Records – Visual Effects by: Mathematic
  • P!NK – “All I Know So Far” – RCA Records – Visual Effects by: Dave Meyers, Freenjoy Inc

BEST CHOREOGRAPHY

  • Ariana Grande – “34+35” – Republic Records – Choreography by: Brian Nicholson & Scott Nicholson
  • BTS – “Butter” – BIGHIT MUSIC – Choreography by: SON SUNG DEUK With BHM PERFORMANCE DIRECTING TEAM
  • Ed Sheeran – “Bad Habits” – Atlantic Records – Choreography by: Natricia Bernard
  • Foo Fighters – “Shame Shame” – Roswell Records / RCA Records – Choreography by: Nina McNeely
  • Harry Styles – “Treat People With Kindness” – Columbia Records – Choreography by: Paul Roberts
  • Marshmello & Halsey – “Be Kind” – Astralwerks / Capitol Records – Choreography by: Dani Vitale

BEST EDITING

  • Bruno Mars, Anderson .Paak, Silk Sonic – “Leave The Door Open” – Aftermath Entertainment/Atlantic Records – Editing by: Troy Charbonnet
  • BTS – “Butter” – BIGHIT MUSIC – Editing by: Yong Seok Choi from Lumpens
  • Drake – “What’s Next” – OVO/Republic Records – Editing by: Noah Kendal
  • Harry Styles – “Treat People With Kindness” – Columbia Records  –  Editing by: Claudia Wass
  • Justin Bieber ft. Daniel Caesar, Giveon – “Peaches” – Def Jam  –  Editing by: Mark Mayr, Vinnie Hobbs
  • Miley Cyrus ft. Dua Lipa – “Prisoner” – RCA Records

LIST OF NOMINATIONS BY ARTIST 

Justin Bieber – 7 Nominations

  • Video of the Year: “POPSTAR” (Starring Justin Bieber)
  • Artist of the Year
  • Best Pop: “Peaches”
  • Best Collaboration: “Peaches”
  • Best Direction: “POPSTAR” (Starring Justin Bieber)
  • Best Cinematography: “Holy”
  • Best Editing: “Peaches”

Megan Thee Stallion – 6 Nominations 

  • Video of the Year: “WAP”
  • Artist of the Year
  • Song of the Year: “WAP”
  • Best Collaboration: “WAP”
  • Best Hip-Hop: “WAP”
  • Best Hip-Hop: “On Me (The Remix)”

Billie Eilish – 5 Nominations

  • Best Pop: “Therefore I Am”
  • Best Latin: “Lo Vas A Olvidar”
  • Video For Good: “Your Power”
  • Best Direction: “Your Power”
  • Best Cinematography: “Therefore I Am”

BTS – 5 Nominations 

  • Song of the Year: “Dynamite”
  • Best Pop: “Butter”
  • Best K-Pop: “Butter”
  • Best Choreography: “Butter”
  • Best Editing: “Butter”

Doja Cat – 5 Nominations 

  • Video of the Year: “Kiss Me More”
  • Artist of the Year
  • Best Collaboration: “Kiss Me More”
  • Best Art Direction: “Best Friend”
  • Best Visual Effects: “Best Friend”

Drake – 5 Nominations

  • Video of the Year – “POPSTAR” (Starring Justin Bieber)
  • Best Collaboration – “Laugh Now Cry Later”
  • Best Hip-Hop: “Laugh Now Cry Later”
  • Best Direction: “POPSTAR (Starring Justin Bieber)”
  • Best Editing: “What’s Next”

Giveon – 5 Nominations 

  • Best New Artist
  • Best Collaboration: “Peaches”
  • Best Pop: “Peaches”
  • Best R&B: “HEARTBREAK ANNIVERSARY”
  • Best Editing: “Peaches”

Lil Nas X – 5 Nominations 

  • Video of the Year: “MONTERO (Call Me By Your Name)”
  • Video For Good: “MONTERO (Call Me By Your Name)”
  • Best Direction: “MONTERO (Call Me By Your Name)”
  • Best Art Direction: “MONTERO (Call Me By Your Name)”
  • Best Visual Effects: “MONTERO (Call Me By Your Name)”

Olivia Rodrigo – 5 Nominations 

  • Artist of the Year
  • Song of the Year: “drivers license”
  • Best New Artist Push
  • Performance of the Year: “drivers license”
  • Best Pop: “good 4 u”

24kGoldn – 4 Nominations 

  • Song of the Year: “Mood”
  • Best New Artist: “Mood”
  • Push Performance of the Year: “Coco”
  • Best Collaboration: “Mood”

Cardi B – 4 Nominations

  • Video of the Year: “WAP”
  • Song of the Year: “WAP”
  • Best Collaboration: “WAP”
  • Best Hip-Hop: “WAP”

Dua Lipa – 4 Nominations 

  • Song of the Year: “Levitating”
  • Best Collaboration: “Prisoner”
  • Best Latin: Una Dia
  • Best Editing: “Prisoner”

Taylor Swift – 4 Nominations 

  • Artist of the Year
  • Best Pop: “willow”
  • Best Direction: “willow”
  • Best Art Direction: “willow”

Anderson .Paak – 3 Nominations 

  • Song of the Year: “Leave The Door Open”
  • Best R&B: “Leave The Door Open”
  • Best Editing: “Leave The Door Open”

Ariana Grande – 3 Nominations

  • Artist of the Year
  • Best Pop: “positions”
  • Best Choreography: “34+35”

Beyoncé – 3 Nominations 

  • Best R&B: “BROWN SKIN GIRL”
  • Best Cinematography: “BROWN SKIN GIRL”
  • Best Art Direction: “ALREADY”

Bruno Mars – 3 Nominations 

  • Song of the Year: “Leave The Door Open”
  • Best R&B: “Leave The Door Open”
  • Best Editing: “Leave The Door Open”

Ed Sheeran – 3 Nominations 

  • Video of the Year: “Bad Habits”
  • Best Art Direction: “Bad Habits”
  • Best Choreography: “Bad Habits”

Foo Fighters – 3 Nominations 

  • Best Rock: “Shame Shame”
  • Best Choreography: “Shame Shame”
  • Best Cinematography: “Shame Shame”

SZA – 3 Nominations 

  • Video of the Year: “Kiss Me More”
  • Best Collaboration: “Kiss Me More”
  • Best R&B: “Good Days”

As previously announced, MTV is collaborating with 9/11 Day, the nonprofit that began and leads the federally recognized September 11 National Day of Service and Remembrance, for a series of service-oriented activities during the week leading up to the VMAs, promoting awareness and positive action in observance of the 20th anniversary of 9/11. Additional details to be announced.

Bybit Brings Annual Trading Competition World Series Of Trading 2021 To The Next Level

0

The summer games of crypto trading are back. The 2021 edition of cryptocurrency exchange Bybit’s World Series of Trading (WSOT), set to open for registration on August 18, promises to be the world’s largest crypto trading tournament yet again.

The WSOT 2021 prize pool is up to an unprecedented 7.5 million USDT, plus a bonus track of WSOT NFT collectibles and additional USDT, Bybit announced today.

“WSOT is returning bigger and better as promised,” said Ben Zhou, co-founder and CEO of Bybit. “We want to celebrate excellence and the spirit of competition, as well as shine a light on the positive influences of crypto on our daily lives — improving financial literacy, getting people interested in tech, and putting on top of mind ways we can be a force for change and give back to the wider society.”

The flagship trading event by Bybit, one of the world’s most popular crypto exchanges, attracted over 12,000 participants last year. The winning teams and individuals out of 135 troops and 2,128 solo contestants took home $1.27 million in prizes in 2020.

Eyes on the Prize

With a prize pool of up to 6,000,000 USDT for teams and up to 1,500,000 USDT in the individual competition, WSOT 2021 is slated to be the event of the year for crypto traders around the world.

“Bybit remains in awe by the overwhelming support from the global crypto community. In response, we worked hard in the past 12 months to take the competition experience to the next level with the largest prize pool to date,” said Zhou.

WSOT 2020 was trader junki84’s first ever crypto trading competition. The participant tested out his trading strategy and finished with a legendary 5,242.02% in Individual P&L(%). Equally impressive was trader SalsaTekila, who came in second with a 3,956.56% Individual P&L(%). With greater rewards and more participants, the competition is expected to be even more intense this year.

“We are grateful for the opportunity to provide a platform for the world’s best traders to live up to their ambition. Their achievements were something to behold. And their craft and passion epitomizes everything crypto is about: creating a fair, transparent and open environment for individuals to be the best they can be,” remarked Zhou.

WSOT 2021 is open to global traders where Bybit services are available. Participants can form a troop or play solo to access early bird perks, trading fee discounts or waivers and a chance at more than 1,000 NFTs and 40,000 USDT bonus in lucky draws.

Supporting a Better Future 

In 2020, Bybit donated from the WSOT prize pool 10 BTC at market value of over $100,000 at the time, to UNICEF’s pandemic relief efforts . One year on, COVID-19 continues to be a universal crisis, particularly disrupting children’s access to education and threatening their long-term well-being.

Bybit has quadrupled its donation to $400,000 in BTC this year to support UNICEF in their efforts to provide STEM education for girls in Vietnam and deliver quality education in East Asia and the Pacific.

“The world is learning to cope with the ongoing pandemic, but vulnerable groups who feel the deepest impact are often overlooked.

Over the years Bybit has borne witness to the talent and potential of members of the global crypto community, regardless of age, gender and background,” said Igneus Terrenus, head of communications at Bybit. “There really is no better investment than in the welfare of children and their right to education. We hope our donation to UNICEF will help change life for the better for those who will grow up to shape the future.”

WSOT 2021 Details

The 10-day registration phase starts at 10AM UTC on Aug. 18.

Eligible contestants may participate in two main tracks as well as contend for bonus prizes, including NFTs, over a 20-day competition period from Aug. 28 to Sept. 17:

  • BTC & ETH Troop Throwdown: join or lead a troop of 10 members or above to unlock a prize pool of 6 million USDT
  • Solo Showdown: individual traders will compete for their share of 1.5 million USDT in rewards, up from last year’s 90,000 USDT prize pool
  • +1,000 NFT collectibles of 40 types and 40,000 USDT in bonus await users in daily lucky draws

Read the rules and sign up for WSOT 2021: bybit.com/wsot2021

FBN Holdings: Value Accretion From Diversified Earnings Base

FBN Holdings Plc reported a solid earnings performance in Q2 2021.

Gross earnings grew by 13% year on-year (YoY) to N154.81bn in Q2 2021, driven by non-interest income. Non-interest income grew by 110% YoY to N72.15bn while interest income declined by 19% YoY to N82.66bn.

Operating income grew by 31% YoY to N105.74bn, while operating expense grew by 17% YoY toN79.24bn. As a result, profit before tax spiked by 107% YoY to N26.33bn.

Profit after tax rose by 80% YoY to N22.45bn.

Solid Non-Interest Income Underpins Diversified Earnings Base

The Group’s digital business recorded a solid growth in Q2 2021, underpinned by a 17% YoY growth in fee and commission income to N35.05bn – largely accounted for by a 35% growth in electronic banking fees.

Also, a marked growth was recorded across other line items in the fee and commission income component including letter of credit fees (+66% YoY to N4.52bn), and account maintenance fees (+59% YoY to N3.88bn).

Fair value gains on financial instruments measured at fair value through profit or loss grew significantly to N19.31bn in Q2 2021, from a fair value loss of N1.03bn in Q2 2020.

The fair value gains recorded were mostly FX-related. Other operating income also grew markedly to N14.58bn in Q2 2021 (Q2 2020: N804mn), majorly resulting from income realized on seized assets.

The combination of the solid growth recorded on fee and commission income, fair value gain on financial instruments, and sundry income (income from seized assets) resulted in a 110% YoY growth in non-interest income to N72.15bn in Q2 2021. By implication, non-interest income accounted for 47% of gross earnings in Q2 2021 (Q2 2020 contribution: 25%).

Rising Yields Yet to Reflect on Interest Income

Interest income declined due to the impact of lower asset yields in Q2 2021, relative to Q2 2020. Interest expense remained flat at N31.63bn. On a positive note, impairment charge for credit losses declined by 46% YoY to N11.34bn. Net-interest income after impairment charge declined by 21% YoY to N39.69bn in Q2 2021.

Driven by non-interest income growth, operating income grew by 31% YoY to N105.74bn in Q2 2021.

Operating expense also grew – albeit at a slower rate of 17% YoY to N79.24bn. The major cost drivers were regulatory costs. Cost-to-income declined to historical average of 75% (H1 2020: 84%).

Hence, profit before tax widened, with a 107% YoY growth to N26.33bn in Q2 2021.

Profit after tax grew by a lower rate of 80% YoY to N22.47bn, due to a higher effective tax rate in Q2 2021.

H1 2021 Performance

Gross earnings declined by 2% YoY to N291.39bn.

✓ Q2 2021 gross earnings grew by 13% YoY to N154.81bn, driven by non-interest income growth.

✓ Q1 2021 gross earnings declined by 14% YoY to N136.58bn, driven by interest income decline.

Interest income declined by 22% YoY to N161.02bn.

✓ Q2 2021 interest income declined by 19% YoY to N82.66bn, due to sustained low asset yields.

✓ Q1 2021 interest income declined by 25% YoY to N78.36bn, due to low asset yields.
Interest expense declined by 25% YoY to N57.19bn.

✓ Q2 2021 interest expense remained flat at N31.63bn, attributed to possible repricing of deposits, as well as improved funding base mix.

✓ Q1 2021 interest expense declined by 43% to N25.56bn, on the back of a low-yield environment. The impairment charge for credit losses declined by 20% YoY to N24.52bn.

✓ Q2 2021 impairment charge declined by 46% YoY to N11.34bn, attributed to improved
macroeconomic fundamentals and economic recovery.

✓ Q1 2021 impairment charge grew by 36% to N13.18bn, due to the spill-over effect of the COVID-19- induced economic downturn.

Non-interest income grew by 46% YoY to N130.37bn.

✓ Q2 2021 non-interest income grew by 110% YoY to N72.15bn, driven by fee and commission income (+17% YoY to N35.05bn), net gains from financial instruments (+1,969% to N19.40bn), and other income (+1,713% to N14.58bn).

✓ Q1 2021 non-interest income grew by 6% YoY to N58.22bn, driven by fee and commission income (+32% YoY to N34.03bn), and net gain on sale of financial instruments (+32% YoY to N17.87bn).

Operating income grew by 10% YoY to N197.97bn.

✓ Q2 2021 operating income grew by 31% YoY to N105.74bn, driven by non-interest income growth.
✓ Q1 2021 operating income declined by 8% YoY to N92.24bn, induced by net-interest income decline.

Operating expense grew by 10% YoY to N152.57bn.

✓ Q2 2021 operating expense grew by 17% YoY to N79.24bn, driven by regulatory costs and deprecation charges.
✓ Q1 2021 operating expense grew by 2% YoY to N73.33bn, driven by personnel expenses.

Profit after tax grew by 7% YoY to N38.09bn.

✓ Q2 2021 PAT grew by 80% YoY to N22.47bn.
✓ Q1 2021 PAT declined by 32% YoY to N15.62bn.

Asset Quality & Capital Adequacy Ratio

✓ The Group’s total assets grew by 4% to N8.02trn on a year-to-date basis. Meanwhile, total assets grew by 13% year-on-year in H1 2021.

✓ Interest-bearing assets rose by 9% on a year-to-date basis to N5.37trn in H1 2021. On a year-on-year basis, interest-bearing assets grew by 28% YoY.

✓ The Group grew its loan book by 27% YoY to N2.54trn in H1 2021 (+14% YTD), with increased exposure to the manufacturing sector, power, oil and gas downstream, and public sector. The Group restructured 14% of its loan book. However, non-performing loan ratio declined to 7.20% (FY 2020: 7.70%).

✓ Capital Adequacy Ratio (CAR) declined to 15.70% in H1 2021 (H1 2020: 16.50%; FY 2020: 17.00%), on the back of loan growth during the period.

Outlook We revise our EPS forecast to N2.30 for FY 2021 (previous: N1.87), on the back of expectations of sustained higher non-interest income. We posit that interest income will remain weak in the near term.

Based on our expectations of a higher net income for FY 2021, we raise our dividend forecast for FY 2021 to N0.45 (previous: N0.40).

Using a blend of Discounted Dividend Model (DDM) and Residual Income Model (RIM) valuation methodologies, we arrived at a N7.76 fair value. At the current market price, the stock offers a 13% total return (7% price return and 6% dividend yield). We recommend a HOLD.

Game On: The Future Of Console, Mobile And Cloud Gaming

0

In many respects, video gaming is an under-appreciated industry. From the inception of console gaming in the 1970s, the industry has evolved, entering our homes, pockets and cultural zeitgeist.

It is now a multi-billion dollar industry ($140bn, according to SuperData, 2020) and shows no signs of slowing.

The COVID-19 pandemic has undoubtedly helped drive engagement, having forced billions of people to spend more time at home; the entertainment industry has fought hard to grab attention.

Kantar’s Worldpanel ComTech shows that an extra 600,000 households started playing consoles on their TV in 2020 across the EU5 (France, Germany, Great Britain, Italy and Spain), presenting an opportunity to reach 19.3 million people across those European markets.

Yet whilst consoles will continue to play an integral role in the industry, a revolution is on the horizon. Back in 2019 Phil Spencer, the head of Microsoft’s Xbox brand, announced the launch of Project xCloud, Microsoft’s venture into cloud gaming. Cloud gaming aims to do for video games what Spotify and Netflix have done for music and films: make them available on any device with an internet connection.

The rise of subscription gaming

Subscription gaming is one area that has soared in recent years. A gamer pays a monthly/annual fee to gain access to digital copies of games, and when the subscription is cancelled, access is withdrawn. Kantar’s new Entertainment on Demand service highlights the popularity of these services, particularly in Great Britain where 18% of households pay to access a gaming service.

Gaming subscribers have wider media engagement: 82% also subscribe to a video on demand service. They are younger (23% Gen Z) and mostly men (57%). Interestingly, they have a significantly higher propensity to spend more on technology vs the average TV watcher – presenting an attractive audience for advertisers to target.

Gaming chart 3

In the near future, cloud gaming will allow consumers to play blockbuster titles on virtually any screen with an internet connection, regardless of the hardware. The global rollout of 5G technology will ameliorate existing connectivity issues (lag being a major frustration for any online gamer), spurring further growth of cloud gaming throughout the next five years. Great Britain and the US have the greatest 5G capable smartphone connectivity rates, with 54% and 59% of consumers connected to a 5G tariff respectively. The space presents a significant opportunity for both existing players and prospective entrants.

Mobile gaming

Smartphone manufacturers are increasingly competing to gain an edge in the gaming space, a natural progression in an industry where 1 in 2 owners already play games on their device each month.

This continues to grow, having increased +3% compared to previous year (across the EU5 markets).

Samsung announced a partnership with Microsoft Xbox last year, looking to bring cloud gaming to Samsung smartphones and tablets. This is a tactical move when considering that their next gen foldable devices launch tomorrow (11 August). Consumers prefer playing games on larger screen devices – those with a 6.5”+ smartphone over-index playing games 112 v market average. Offering consumers the ability to play cutting-edge games on a large screen smartphone creates a compelling USP, we may yet see Call of Duty replace Candy Crush.

The new battle in gaming

Competition is set to further intensify and Google, Amazon and Apple have forayed into cloud gaming with mixed success. Netflix has also recently announced that it plans to launch mobile gaming within a year, making them initially available via its mobile app. As gaming consolidates its share of recreation, this presents a significant opportunity for Netflix.

In the US (its largest market), 49% of smartphone owners use the app on their device each month. In Great Britain, 28% (3.5 million) of Netflix subscribers also have a gaming subscription. Other television studios are working on their own adaptions of video games, HBO announced that it is filming “The Last of Us”, a post-apocalyptic PlayStation game.

It will be interesting to monitor how this space evolves in the coming years. 5G rollout, new mediums and consolidated industries will each play a significant role in the evolution of gaming. In the not-too-distant future, expect a pop up from Netflix asking, “Are you still playing this?”.

Four Key Principles For Brand Purpose Anchored In Sustainable Living

0

Having a brand purpose anchored on sustainable living is an important vehicle for brand communication. Our BrandZ data shows that being socially and environmentally friendly ladders up to brand power.

Brands need to find an underlying consumer tension within the territories they want to own, and build that into a story that resonates with consumers.

Being socially and environmentally friendly is a key lever in building the sense of purpose that people perceive in your brand. Purpose is in turn essential to build trust and meaning around your brand, and that ultimately shapes your brand power.

But, whilst we see the topic of “purpose” being discussed widely, it is not always resonating with consumers. We are now in the era of ‘purpose fatigue’ – and a lot of purpose-driven advertising is failing to cut through. This is often because brands are talking about the environment but not linking anything to the issues that really matter to consumers. A brand might say “We have pledged to be Carbon Neutral by 2035” but what does that really mean? In fact, 62% of Asians worry brands are involved in social issues just for commercial reasons. For a purpose to be successful, it needs to be at the heart of your brand.

The first important step is to understand what matters to consumers. Once you know this (if you don’t yet, then check out Kantar’s Sustainability Foundational Study), it is then critical to activate against the issues that matter for your brand.

Here are four key principles to help you achieve real purpose-led activity that can bring success for your brand:

1. Be authentic.

  • Don’t: Follow the temptation of piggybacking on what’s trendy right now or be opportunistic because a subject comes to the fore. Do not veer too far off your course, as you will risk your brand being disconnected with the purpose you are trying to champion.
  • Do: Craft a credible purpose that is connected to your brand’s history, products and reputation. Starting with product and brand truths is vital to establishing your authentic right to play. Take, for example, the UN Sustainable Development Goals as a framework, and identify areas that are most in line with your brand’s current position, as well as its future ambition. By really focussing on what it means to your brand, and what it means to your audience, you can articulate a story that resonate in a meaningful way.

2. Be brave.

  • Don’t: Hide or back down when there are obstacles or things get tough – this can have a more negative effect. You may seem insincere if you buckle under pressure.
  • Do: Confidently stand by your purpose. Be prepared to face, or even open difficult conversations if it’s what you truly believe in and to take the lead to enact change. If you have carved out an authentic purpose for your brand then you should bravely be the voice of the people you serve. Purposeful brands are courageous brands.

3. Be relevant.

  • Don’t: Default to a blanket strategy when activating your brand’s purpose. If you go in blindly or make assumptions about the people you want to reach, you will risk losing sight of your consumers’ sentiments.
  • Do: Ground your strategy in the dynamics of your market and consumers – get to know what their needs and motivations really are. This will help you find the right tension to anchor your brand on that speaks to your audience needs. It could also help surface beliefs or conventions that need to be disrupted for the betterment of society. What is relevant evolves over time, so brands also must adopt and evolve how they articulate their purpose accordingly.

4. Be responsible

  • Don’t: Stop with communications and a press release. Never say what you are not intending to deliver.
  • Do: Walk the walk! Put your purpose at the heart everything the brand does. Engage with your internal teams to align on driving purpose responsibly as a unified team. Set clear commitments and track progress against these to really embed new behaviours and live by what you stand for.

Keeping this checklist in mind will ensure you are activating a strong brand purpose that sets your organisation up for success.

Find more information on Kantar’s Asia Sustainability report and how your organisation can start to take effective and informed steps to successfully navigate your sustainable journey.

Kantar’s Sustainable Transformation Practice brings together expertise and assets from across Kantar through a framework of six key pillars. This supports organisations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.

Nigeria launches second phase of COVID-19 vaccination

0

Nigeria had received over 4 million doses of Moderna vaccine donated by the US government and 117, 600 doses of Johnson and Johnson vaccine

August 17, 2021 – The Federal Government has launched the second phase of the COVID-19 vaccination on 16 August 2021 in Abuja; A continuous effort towards curbing the spread of the disease in the country.

At a symbolic event to flag- off the second phase at the Federal Medical Centre (FMC), Abuja, the Chairman of the Presidential Steering Committee (PSC) on Covid-19, Boss Mustapha said the arrival of Moderna, and Janssen (Johnson and Jonson) vaccines will enhance the government’s effort to get more Nigerians vaccinated to achieve herd immunity against the disease.

COVID-19 vaccination
Alhaji Hassan a police officer receiving COVID-19 vaccine during the flag-off of the second phase covid-19 vaccination at FMC Jabi, Abuja | Brand Spur Nigeria

“Achieving herd immunity is a collective responsibility of everyone and so we need to advise everyone to receive the vaccine. We have the responsibility to safeguard the health of the people and the government will ensure the availability of vaccines. The vaccines are safe and efficacious,” he said.

Nigeria had received over 4 million doses of Moderna vaccine donated by the United States (US) government through the COVAX facility and 117, 600 doses of Johnson and Johnson vaccine through the African Union and Afrexim Bank as initial supplies.

The country expects additional 42.5m doses of different vaccine products from the COVAX facility, African Union, and donations from the US Government, United Kingdom (UK) Government and other countries to be used for the second phase vaccination with different colds chain requirements. This would be adequate for 35,835,970 persons (an additional 32.9% 0f the eligible population) in line with the National Deployment Vaccination Plan.

In his remarks at the launch on behalf of partners, the WHO Country Representative (WR), Dr Walter Kazadi Mulombo mentioned that

“The introduction of these vaccines comes with a huge logistical preparation for the storage of Moderna vaccine. Partners are very happy with the Federal Government huge investment in the procurement and the installation of Ultra Cold Chain equipment at the National Strategic Cold Store and the state Cold Stores. 

This is a good sign of committed government leadership at national and state level to have it citizens vaccinated against the disease.”

The WR stressed that while,

“These vaccines are safe and effective and will be the game-changer: but for the foreseeable future, we must continue wearing masks, physically distance and avoid crowds.”

Earlier, the Minister of Health, Osagie Ehanire launched the National CoVID-19 Field guide to provide direction for adequate planning, equitable distribution, demand generation and judicious utilization of the vaccines across the different States and the Federal Capital Territory (FCT) specifically as the country plans to adopt the family-centred integrated Primary Health Care (PHC) approach; which translates the National Primary Health Care Development Agency (NPHCDA’s) strategy of improving access to basic health services

In separate remarks, the Executive Director of NPHCDA, Directors General of the National Agency for Food and Drug Administration and Control (NAFDAC) and Nigeria Centre for Disease Control (NCDC) commended health workers for the professionalism, dedication and resilience they have continued to show by staying on course to deliver COVID-19 vaccines to eligible persons.

Other dignitaries that witnessed the event included, leadership and members of the National Assembly, President and Chairman of the Board of Directors, the African Export-Import Bank, representatives of the US Centers for Disease Control and Prevention (CDC) and Rotary International among others.

Recall that on 02 March 2021 Nigeria received 3.92 million doses of the COVID-19 vaccine, through the COVAX Facility, a partnership between CEPI, Gavi, UNICEF and WHO. The arrival marked a historic step towards the goal of ensuring equitable distribution of COVID-19 vaccines globally, in what will be the largest vaccine procurement and supply operation in history.

For the first phase of COVID-19 vaccine roll-out which mainly targeted frontline workers, 98.9% (3,980,600 doses) of the first tranche of Astra Zeneca vaccines was used in the first phase with over 2.5 million persons having received 1st dose of the vaccines out of which over 1.4 million persons have received the 2nd dose, reaching 2.3% of the eligible population.

Consumer spending habits rewrite the new normal in 2021

As shoppers around the world begin shifting their pandemic perspectives, they’re rewriting what normal shopper behaviour looks like as vastly changed consumers and encountering a vastly different reality than the one that existed before COVID-19.

E-commerce outlets must continue to differentiate offerings to hone the habits that will persist in the digital shopping space. Meanwhile, physical outlets must re-assert their relevance and reputation among shoppers who’ve been met with out-of-stock items, store closures, and limited product assortment, leaving them jaded by their in-store pandemic experiences.

Add to the mix that most consumers have readjusted their household budgets this year, there are a plethora of new considerations to the future of omnichannel retailing.

Rewriting post-2020 shopping norms infographic – Download here

Understand e-commerce expansion

A recent global NielsenIQ survey found that 42% of respondents said they shop online because they were home to receive deliveries, while 45% saw value in the safety aspects of staying out of brick and mortar stores.

Consumer spending
Consumer spending habits rewrite the new normal in 2021

As some consumers find themselves reintegrating into the workplace and classroom, certain households may be spending less time at home. Retailers need to understand the specific reasons why people flocked to online stores and delivery solutions in 2020 and quickly determine which of these will continue to influence consumer behaviour.

The retail universe has changed considerably

While vaccine rollouts are allowing people to return to in-person shopping in a number of markets, shoppers are being faced with store closures, as stores have either gone out of business, temporarily closed, or shifted their operations completely online.

In fact, there was a 3% reduction in the total retail universe in the U.S. from 2019 to 2020, with grocery stores (-4%) and convenience stores (-2%) the harder hit from the realm of consumer goods retail. Physical locations that weathered the storm will need to adapt and realign to consumer needs to avoid losing a share of shoppers to online outlets.

Tailor product assortment to meet shifted consumer behaviour

These recent shifts have not only affected retailer offerings, but also consumer spending. A majority of consumers find themselves in different financial situations than before the onset of the pandemic.

Globally, 76% of respondents said they were consciously watching what they spend because of the impact of COVID-19, and more than half (51%) say they are in a worse financial situation. These conditions make it a crucial time for retailers to tailor product assortment offerings to meet these new restraints.

Adapting to meet shifted consumer needs in package sizes, value options and availability has never been as important, especially with seemingly unlimited options available online.

As global marketplaces adjust to a world of blended COVID-19 impacts, emerging trends point to one unifying element that seems to matter now more than ever: the shopper experience. Understanding the needs and shifting conditions of your consumer and addressing them with key aspects of the physical and digital customer experience is the only strategy forward.

PUBG franchise, raised $3.75B through IPO at $19.32B valuation

0

The creator of the PUBG franchise, South Korean gaming holding Krafton, has raised $3.75B through IPO at a valuation of $19.32B.

The IPO had been originally planned for Jul’21 but was then pushed to Aug’21. Initially, Krafton was aiming for $5B proceeds. However, after regulators questioned its valuation, the company had to re-evaluate the indicative price range and lowered the expected proceeds amount by 25%.

The debut was the South Korean second-largest after Samsung Life Insurance $4.3B listings in 2010. Following the debut, Krafton joins the ranks of South Korea’s biggest game developers such as Nexon ($17B valuations) and NCSoft Corp. ($15.5B valuation).

PUBG Mobile Highest Grossing Mobile Game Of H1 2021 – $832M-Brand Spur Nigeria
PUBG Mobile Highest Grossing Mobile Game Of H1 2021 – $832M-Brand Spur Nigeria

For 2020, Krafton reported Revenue of $1.47B (+53.6% YoY) and operating profit of $682m (+115.4% YoY). In Q1’21 PUBG generates almost 96.7% of the company’s Sales from all platforms.

Products Overview

Krafton is best known for its multiplatform battle royale franchise PUBG — the mobile version of the game has over 1 billion lifetime downloads, while the PC&console versions have over 75 million copies sold.

Currently, the company works on Playerunknown’s Battlegrounds: NEW STATE — a new mobile game of the franchise, which has already completed its alpha testing in the United States and is planned to be released this year. Furthermore, Krafton develops several new titles, including The Callisto ProtocolProject Windless, and Project Cowboy.

Krafton has two other studios under its wing:

  • Bluehole, a PC-focused developer behind TERA (The Exiled Realm of Arobea), a flagship MMORPG, which was one of the first MMOs to integrate non-targeting combat systems;
  • RisingWings, a mobile game developer with several successful products in its portfolio, including golf simulator Golf King and multiplayer bowling game Bowling King.