Golden Terra Oil Launches Get Gold Promo

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There is a golden reward for every wise choice, especially for consumers
who value quality products that help them create wholesome, delicious
meals for their families. Building on this belief, Golden Terra Oil has
launched the Get Gold Promo, a nationwide consumer reward campaign that
gives shoppers free Terra Gold seasoning packs with every qualifying
purchase of Golden Terra Oil.

Designed to reward loyal consumers and attract value-conscious shoppers
seeking quality cooking essentials, the promo adds extra flavour,
convenience and value to everyday cooking. It also reinforces Golden
Terra Oil’s longstanding reputation as a trusted household name, known
for its purity, quality, and its role in nourishing families across
Nigeria.

Under the Get Gold Promo, consumers who purchase a 5-litre keg of Golden
Terra Oil will receive a 100-piece Terra Gold seasoning pack worth
N1,200, free, while shoppers who purchase a 1-litre pouch will receive a
20-piece Terra Gold seasoning pack worth N240, free.

Also read: https://brandspurng.com/2026/06/14/world-environment-day-rite-foods-takes-climate-campaign-to-schools/

The initiative brings together two beloved brands from TGI Group. While
Golden Terra Oil has earned the trust of consumers through its quality
and healthy cooking benefits, Terra Gold has become a kitchen favourite
for delivering rich taste and flavour that elevates everyday meals.
Together, both brands are creating a rewarding experience that gives
consumers more value for every naira spent.

Probal Bhattacharya, Chief Marketing Officer, TGI Group, said, “The Get
Gold Promo is an exclusive offer to our well-deserving consumers who
choose Golden Terra Oil. Every consumer deserves more, and this promo is
our way of saying thank you for the trust they place in our brand. We
understand the realities of today’s economy, and we remain committed to
delivering not only quality products but also added value that makes a
meaningful difference in our consumers’ everyday lives. Through this
initiative, we are rewarding loyalty while bringing together the purity
of Golden Terra Oil and the great taste of Terra Gold in one exciting
offer.”

The Get Gold Promo is expected to drive excitement across retail outlets
and markets nationwide, while strengthening consumer loyalty and
encouraging more families to enjoy the winning combination of healthy
cooking and delicious flavour.

Golden Terra Oil is a premium, all-purpose cooking oil made from 100%
pure soya beans, sourced and manufactured in Nigeria. It is rich in PUFA
(Polyunsaturated Fatty Acids) proven to deliver numerous health
benefits, like reducing cholesterol, maintaining a healthier heart,
enhancing nerve function, boosting brain health, and supporting muscle
strength. Discerning consumers trust Golden Terra Oil to bring an
unmatched balance of Taste & Health to every dish cooked with it.
Available in various sizes, including 1000ml pouch, 700ml and 1.4L
bottles, and 3L, 5L, and 25L kegs.

World Environment Day: Rite Foods Takes Climate Campaign To Schools

As part of activities marking the 2026 World Environment Day, Rite Foods
Limited has reaffirmed its commitment to environmental sustainability
and climate action by engaging students in practical environmental
education, tree planting, and recycling awareness programs across Lagos
and Ogun States.

The leading food and beverage company brought together students,
teachers, and community stakeholders at Opebi Senior Grammar School,
Ikeja, Lagos, and Moslem Primary School, Ososa, Ogun State, to promote
environmental responsibility, sustainable living, and circular economy
practices among young people.

The initiative featured interactive sustainability sessions with
students and teachers focused on proper waste management, recycling,
water conservation, and environmental stewardship. Students also
participated in tree-planting exercises designed to encourage
afforestation, carbon dioxide capturing and instill a lifelong
commitment to protecting the environment.

Speaking during the outreach program tagged ‘Plant the Future’, the
Head of Corporate Affairs and Sustainability at Rite Foods Limited,
Ekuma Eze, stressed the importance of equipping young people with the
knowledge and values needed to address environmental challenges.

According to him, climate change remains one of the most pressing issues
facing the world today, making it imperative for organizations,
communities, and individuals to take deliberate actions that safeguard
the environment.

“Environmental sustainability begins with awareness and
responsibility. By catching them young and teaching them the importance
of protecting the environment, they become ambassadors of positive
change within their homes and communities. We must therefore take
intentional steps today to ensure we leave a healthier planet for future
generations,” he said.

Eze further highlighted Rite Foods’ broader sustainability agenda,
including its recently launched Waste-Is-Naira (W.I.N.) initiative in
partnership with RecyclePoints. The program enables residents to
exchange used plastic bottles and beverage cans for cash, while
promoting responsible waste management and advancing circular economy
practices.

Also speaking at the Ososa event, the Health, Safety and Environment
(HSE) Manager at Rite Foods Limited, Timilehin Ajibola, emphasised the
strong link between environmental sustainability, community development,
and long-term business growth.

Also read: https://brandspurng.com/2026/06/14/lg-electronics-unveils-make-life-good-reality-series-for-africa-magic-viewers/

“Our goal is to remain in business for the next century and beyond.
Achieving that requires collective responsibility in protecting our
environment through simple actions such as conserving water, disposing
of waste properly, and planting trees that will benefit future
generations. A healthy environment creates healthier communities,
supports learning, and contributes to sustainable economic
development,” he stated.

A major highlight of the Lagos engagement was a hands-on recycling and
sustainability session facilitated by Kazih Kits Limited, Rite Foods’
sustainability partners. The session exposed students to innovative ways
of transforming waste materials into useful products, demonstrating how
sustainability can create both environmental and economic value.

Speaking on the initiative, the Chief Executive Officer of Kazih Kits
Limited, Dr. Chinedu Azih, explained that recycling offers practical
solutions to environmental challenges while unlocking opportunities for
social impact.

“Many of the materials people discard every day still have economic
and social value. Through innovation and recycling, plastic bottles and
product wrappers can be transformed into school bags and other useful
products that support education, reduce pollution, and contribute to a
more sustainable future,” she said.

Commending the initiative, the Head Teacher of Moslem Primary School,
Ososa, Lawal Oladele, described environmental education as vital to
raising responsible future citizens.

“The lessons shared with our pupils today go beyond the classroom.
They will take this knowledge home and help promote environmental
consciousness among their families and communities. Programmes like this
help shape a generation that understands the value of protecting the
environment,” he said. He also commended Rite Foods Limited for
championing the initiative

The World Environment Day outreach reflects Rite Foods Limited’s firm
commitment to its Corporate Social Responsibility framework covering
Education, Youth Empowerment, Environmental Stewardship, and Community
Development (EYEC), while reinforcing the company’s belief that real
climate action begins with awareness, education, and collective
responsibility.

LG Electronics Unveils ‘Make Life Good’ Reality Series For Africa Magic Viewers

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LG Electronics Nigeria (LG) has announced the upcoming launch of _Make
Life Good_, a heartwarming original reality series produced in
partnership with MultiChoice. Debuting on 13 June on Africa Magic, the
series shifts the traditional advertising narrative to focus on the
powerful, real-life human connections enabled by technology within the
African context.

Built around the concept of gratitude and the spirit of Ọmọlúàbí,
_Make Life Good_ is hosted by celebrated television personality Jessica
Dlamini. The show follows six prominent “Achievers” as they team up with
LG to deliver a deeply personal expressions of gratitude to
organisations and community leaders who support vulnerable Africans.
These celebrated personalities include trailblazing mountaineer Saray
Khumalo, football legend William Okpara, entrepreneur and author Thandi
Mavata, data & analytics executive Esther Munyi, Pan-African PR
executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.

In each episode, an Achiever secretly orchestrates a high-pressure,
24-hour facility makeover for their chosen cause. These makeovers are
specifically designed to solve practical daily challenges for the
volunteers and beneficiaries using the spaces.

This project reinforces LG Electronics’ strong presence across Africa,
showcasing its ability to deliver meaningful impact through simultaneous
24-hour transformations across multiple locations. By combining
cutting-edge products with purpose-driven support, LG is empowering
communities, addressing real-world challenges, and unlocking better
living experiences through innovation.

Utilising LG’s latest premium innovations, the building and design teams
elevate these environments to ensure they are cleaner, more efficient,
and more supportive. Kitchens and food preparation stations at
facilities like LIV Lanseria and Botshabelo Babies Home are transformed
with 671L InstaView™ Door-in-Door refrigerators [1] and LG QuadWash™
dishwashers with TrueSteam™ [2] to handle high-volume community
feeding schemes efficiently. Youth hubs and training centres, such as
the Bold Men Skills Program and The House Groups, receive 77-inch LG
OLED evo AI G5 4K 165Hz Smart TV [3], 100 inch LG QNED evo AI QNED86 4K
120Hz Smart TV [4], and immersive soundbars [5] to create dynamic,
technology-driven learning and entertainment environments. Meanwhile,
the heavy-duty 10Kg Front Loader with AI DD™ & Steam+™ in Black
Finish [6] and LG Heat Pump Dryer [7] are installed at the Kensington
Secondary School soccer programme to clean and maintain sports kits for
young athletes.

Also read: https://brandspurng.com/2026/06/14/markhack-5-0-explores-ai-culture-at-the-center-of-marketing-and-innovation-in-nigeria/

“At LG, our ‘Life’s Good’ philosophy is built on the belief that
technology should serve humanity, making our daily lives more
convenient, connected, and meaningful,” said Phil Jung, CEO of Middle
East and Africa Region, LG Electronics. “With ‘Make Life Good’
series, we wanted to move beyond product specifications and celebrate
the authentic, emotional human stories of our region.”

Hyoung Sub Ji, Managing Director, LG Electronics West Africa, explains
the strategy behind the campaign: “The ‘Life’s Good’ philosophy is
rooted in the belief that technology should serve people, making daily
environments more supportive, efficient, and connected. Collaborating
with Africa Magic and these incredible achievers allows us to move
beyond product specifications. We are celebrating the authentic stories
of Nigerians who uplift their communities, while showing how our smart
innovations can practically assist them in doing the hard work of hope
every single day.”

The series provides a renewed chance for these organisations to serve
more people in need, restore dignity, and continue changing lives
without the burden of failing or inadequate facilities.

“It’s reality TV with purpose. We see it as a celebration of
compassion and the unique Mzansi belief that when one rises, they should
thrive to lift others as well,” says Mbali Ntuli, GE & Head of
Unscripted Content at MultiChoice.” We are honoured to be at the
centre of a project that is a reminder that even a small act of kindness
can transform an entire community.”

Tune in to Africa Magic Family (DStv Channel 154) for _Make Life Good_,
airing from 13 June at 17:30, and witness the power of collective
action. The series will also be repeated Monday and Thursday at 16:00.

LG Electronics Unveils ‘Make Life Good’ Reality Series for Africa Magic Viewers

MarkHack 5.0 Explores AI, Culture At The Center Of Marketing And Innovation In Nigeria

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MarkHack 5.0 delivered a defining moment for Africa’s marketing,
media, and technology ecosystem, convening an elite cross-section of
industry leaders, innovators, and policymakers at the Oriental Hotel,
Victoria Island, Lagos, on Friday, June 5, 2026.

Organised by GDM Group in partnership with Eko Innovation Centre and
Brand Communicator, this year’s edition, anchored on the theme “The
Culture Algorithm: AI × Human Experience”, moved beyond conversation
to establish a new strategic lens for how brands must operate in an
AI-shaped world.

From the outset, the conference signaled both depth and intent. In his
opening remarks, Joshua Ajayi, Founder of Brand Communicator, set a
decisive tone for the day, positioning MarkHack as a platform not just
for dialogue, but for industry direction-setting. This was reinforced by
a goodwill address from Dr. Bolajoko Bayo-Ajayi, President and Chairman
of Council, NIMN, who underscored the urgency of marketing leadership
evolving in response to technological disruption.

The first plenary session featured Osato Evbuomwan, Marketing Director
at Moët Hennessy Nigeria, on the theme “Trust That Sells: How AI is
Changing What Consumers Believe and Buy.” The plenary panel included
Olayinka Iyinolakan (Founder, Indigenius AI), Nengi Akinola (Head of
Marketing, BetKing), and Segun Ogunleye (Head of Marketing, Diageo),
moderated by Tolulope Madebem (President, EXMAN). Together, they
explored how AI-driven strategies are influencing consumer trust and
decision-making, offering participants practical insights for culturally
relevant marketing campaigns.

A standout moment came with the keynote address by Victoria Ajayi, Group
MD/CEO of TVC Communications, who delivered a compelling perspective on
the growing “trust deficit” in the age of AI. Her address reinforced
a central theme of the conference: that while AI scales reach and
efficiency, it is human judgment, authenticity, and ethical
responsibility that sustain brand equity.

Also read: https://brandspurng.com/2026/06/13/what-are-the-benefits-of-an-ai-receptionist/

The second plenary deepened the conversation, focusing on the
intersection of AI and African storytelling. Led by Mabel Adeteye, Head
of Brands & Marketing Communications at Wema Bank, set the stage for the
session “Brand Storytelling in Africa: The Role of AI in Building
Authentic Consumer Narratives.” Moderated by Joanna Mustapha of News
Central TV, the plenary brought together Adebola Williams, Winston
Ailemoh, Oduwaye Ayotomiwa, and Isaac Akani to explore practical
strategies for leveraging AI to create authentic, culturally resonant
narratives, providing participants with actionable insights to build
stronger connections between brands and African consumers.

Beyond the main stage, the breakout sessions translated strategy into
execution through parallel tracks that allowed participants to engage
deeply with applied AI in marketing. One track, “From Data to Demand:
Making AI Work in Real African Markets,” featured lead discussants
Chioma Otisi-Igwe (FrieslandCampina WAMCO Nigeria PLC), Godson
Nkeokelonye (Excite Panacea Limited), Simpa Yekini (Tingtel), Temi
Kolawole (Ilorin Innovation Hub), and Chibuike Goodnews (Dochase AdX),
moderated by Scott Eneje (Digital Evolutions Ltd). This session
highlighted practical applications of AI for market-specific campaign
planning, consumer insights, and operational efficiency.

Running concurrently, the session “Local by Design: Rethinking African
Consumer Insight for Modern Brands” featured lead discussants Fiyin
Toyo (Marketing Director, Central, East & West Africa, Beiersdorf), Dr.
Abiodun Ajiborode (CEO, Brand Management Academy and BLIM), David Mogaji
(CEO, Candleweb AI), Tope Sule (Brand Manager, Indomie), and Martha
Kayode (Head of Marketing, PZ Cussons), moderated by Mobolaji Junaid
(CEO, WhyFinite). This track focused on leveraging local insights to
design marketing campaigns that resonate with African consumers,
emphasizing culturally informed strategies and practical approaches to
modern brand-building. These sessions reflected a strong emphasis on
applicability, not abstraction. Participants left with concrete
approaches to integrating AI into campaign planning, audience targeting,
and brand positioning in ways that are both effective and contextually
relevant.

Collectively, MarkHack 5.0 distinguished itself not just by the quality
of its speakers, but by the calibre of its conversations. It
successfully bridged the often fragmented worlds of technology,
creativity, and commerce, creating a cohesive platform where ideas
translated into strategic direction.

As AI continues to reshape the global marketing landscape, MarkHack 5.0
has firmly positioned itself as the continent’s leading convening for
forward-thinking practitioners, setting the agenda for how Africa’s
brands will compete, connect, and create value in the years ahead.

MarkHack 5.0 Explores AI, Culture At The Center Of Marketing And Innovation In Nigeria MarkHack 5.0 Explores AI, Culture At The Center Of Marketing And Innovation In Nigeria

What Are the Benefits of An AI Receptionist?

Every growing business, regardless of its industry or size, inevitably reaches a critical point where the volume of incoming calls begins to outpace the team’s ability to answer them promptly, leaving potential customers waiting or, worse still, hanging up before they ever connect with a representative. Missed calls mean missed revenue for any business. The need for round-the-clock availability has driven many businesses to virtual answering services, but traditional options bring high costs and uneven quality. This is precisely the gap that artificial intelligence is designed to fill. By placing a smart, voice-driven system at the front desk, businesses of all sizes can ensure that every incoming call is handled professionally and promptly without the need to hire additional staff members. This guide breaks down the specific, measurable advantages that your business stands to gain when you choose to replace or supplement a traditional human front-desk role with an automated, AI-driven alternative.

Why Every Unanswered Call Is a Lost Business Opportunity

The True Cost of a Missed Ring

Research consistently shows that roughly 80 percent of callers who reach voicemail never leave a message. They simply move on to a competitor. For a service-based business charging an average of 200 pounds per appointment, even five missed calls a week can mean over 4,000 pounds in lost monthly revenue. An AI receptionist eliminates that leak by picking up every single call, day or night, including public holidays and weekends. Because the system runs on cloud infrastructure rather than shift schedules, there is no lunch break, no sick day, and no after-hours gap in coverage.

Speed of Response and Caller Expectations

Modern consumers expect an answer within three rings. When a caller waits longer, satisfaction drops sharply. An automated phone assistant answers instantly, greets the caller by name when caller ID data is available, and begins gathering information right away. This immediate response signals professionalism and respect for the caller’s time. For small and medium enterprises that compete against larger rivals, speed alone can become a powerful differentiator. As our recent coverage of critical growth levers for SME scale highlighted, operational agility is now a top priority for companies aiming to expand quickly without proportional cost increases.

From Scheduling to Screening: Daily Tasks an AI Receptionist Takes Off Your Plate

Appointment Management Without Human Bottlenecks

Calendar coordination is one of the most time-consuming tasks at any front desk. A voice-driven assistant connects directly to your booking software, checks real-time availability, and confirms slots with callers in seconds. It also sends automated reminders by text or email, reducing no-shows by up to 30 percent. Staff members who previously spent hours juggling calendars and managing appointment logistics can now, thanks to the automation of scheduling tasks, redirect their energy and attention toward client-facing work that genuinely requires a human touch, including consultations, follow-ups, and the kind of meaningful relationship building that strengthens long-term client loyalty.

Intelligent Call Routing and Message Prioritization

Incoming calls vary widely in their level of urgency and importance. Smart systems identify caller intent and route calls accordingly. Urgent calls are routed directly to a specific team member’s mobile phone without delay. Routine inquiries get immediate answers drawn from a knowledge base that you manage. Sales calls and spam are identified and filtered out before they ever disrupt your workflow. The result is a noticeably quieter and more focused office environment where the right people hear from the right callers at precisely the right time, which allows your team to concentrate on meaningful work without unnecessary interruptions. Traditional answering services cannot match this speed or cost.

How an AI Receptionist Delivers a Consistent Brand Experience Across Every Channel

Brand perception, which can solidify in a remarkably short period of time, forms quickly in the minds of customers, and the first phone interaction that a caller has with your business often shapes it permanently, leaving a lasting impression that is difficult to reverse. A human receptionist might vary in tone, energy, or accuracy from one call to the next, since factors like workload, stress levels, and personal mood can all influence how they interact with callers. An automated voice assistant consistently delivers a uniform greeting, uses approved language, and follows your brand script without fail. You can customize the voice, pace, and vocabulary so that they align precisely with your brand identity, whether that identity is warm and casual or formal and authoritative in its tone.

Consistency extends beyond voice calls. Many AI-powered front-desk tools integrate with live chat widgets, SMS, and email ticketing systems. Callers who prefer texting receive the same quality of service as those who phone in. This omnichannel reliability builds trust, particularly among younger demographics who switch freely between communication methods throughout the day. As academic research into the broader advantages of artificial intelligence confirms, one of the most significant gains across industries is the ability to maintain high-quality output at scale without proportional human resource expansion.

Three Revenue-Boosting Benefits You Gain Within the First Month

Companies that implement an automated receptionist usually see clear financial gains within just a few weeks. The following three benefits tend to appear most quickly:

  1. Higher appointment conversion rates: Every call answered and inquiry captured boosts confirmed bookings 15–25% within 30 days. Every call answered and inquiry captured boosts confirmed bookings 15–25% within 30 days.
  2. Reduced staffing overhead: One AI phone assistant replaces a receptionist, saving firms 1,500–2,500 pounds monthly in salary and benefits. One AI phone assistant replaces a receptionist, saving firms 1,500–2,500 pounds monthly in salary and benefits.
  3. Improved client retention through faster follow-up. Automated summaries and CRM logging ensure prompt follow-ups, boosting loyalty and customer lifetime value.

These improvements compound over time. By the third month, many businesses find that the system has already paid for itself several times over. The technology behind in-car entertainment platforms, such as the interactive gaming collaboration between Audi and AirConsole, illustrates how AI-driven interfaces are reshaping user experiences far beyond traditional office settings. The same principles of intuitive interaction and smart automation apply directly to phone-based customer engagement.

Getting Started With the Right AI Receptionist for Your Workflow

Choosing the right solution requires that you develop a clear and thorough understanding of your daily call volume, your peak hours when demand is highest, and the most frequent requests that callers typically bring to your business. Begin by tracking and reviewing all incoming calls over one complete week. Record unanswered call rates, average hold times, and the top five reasons callers contact you. This data provides a baseline to measure post-deployment improvement.

When evaluating providers, prioritize native calendar integration, customizable scripts, multilingual support, real-time transcription, and CRM connectivity. You should avoid platforms that lock you into rigid templates or impose punitive overage fees. The best systems let you modify greetings, routing rules, and FAQ responses without requiring any developer help.

The implementation process usually takes less than a single day to complete. Most providers offer a guided onboarding session during which you upload essential details such as your business hours, your complete service menu, and your preferred escalation paths so the system can be properly configured. The system goes live and handles calls within 24 hours. Run a parallel test the first week with human backup to refine responses and routing. After that initial adjustment period has passed, you can confidently allow the automated assistant to manage all front-line call handling while your team directs its full attention toward the specialized work that truly demands human expertise and judgment.



Frequently Asked Questions

Which industries benefit most from implementing AI phone answering systems?

Healthcare practices, legal firms, and service-based businesses see the highest returns due to appointment-heavy workflows. Real estate agencies benefit from 24/7 lead capture, while e-commerce companies appreciate order support automation. Industries with high call volumes and routine inquiries typically achieve the best cost-to-benefit ratios.

Where can I find the best AI receptionist platforms for my business needs?

The best platforms vary depending on your industry requirements and existing technology stack. IONOS offers comprehensive AI receptionist solutions with advanced CRM integrations and booking platform compatibility. Look for providers that offer customizable scripts, multi-language support, and seamless integration with your current business tools.

How much does it typically cost to implement an AI receptionist system?

Implementation costs vary widely based on features and customization needs. Basic plans start around 50-100 pounds monthly, while enterprise solutions can reach 500+ pounds. Factor in setup fees, training costs, and ongoing maintenance when budgeting. Many businesses break even within 2-3 months compared to hiring additional staff.

What are the most common mistakes when setting up automated phone systems?

The biggest mistake is creating overly complex menu trees that frustrate callers. Keep options to 3-4 maximum per level. Another frequent error is poor script writing that sounds robotic or doesn’t match your brand voice. Always test the system thoroughly with real scenarios before going live.

How can I train staff to work alongside an AI receptionist effectively?

Start with clear handoff protocols defining when calls should transfer to humans. Train your team on the AI’s capabilities so they can assist callers who bypass the system. Create escalation procedures for complex situations and establish regular review sessions to optimize the AI’s responses based on real interactions.

Beyond Content: Aniekan Ufot Champions Storytelling As A Business Growth Strategy

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In an era where consumer attention is measured in seconds, brands are producing more content than ever before. Yet, much of it fails to connect, influence, or drive meaningful business results.

This was the central message delivered by Aniekan Ufot, Associate Director of Strategy at SO&U Group, during a strategic marketing session for marketing leaders across the UAC Group portfolio, including Gala Sausage Roll, UAC Foods, Zuri Seasoning, and Chivita | Hollandia.

Widely respected for his expertise in strategic communications and brand development, Ufot challenged participants to rethink one of modern marketing’s most common assumptions – that producing more content automatically leads to stronger consumer engagement.

Drawing from his experience, Ufot argued that the real challenge facing many brands is not a shortage of content, but a lack of clear, consistent, and compelling story that connects every consumer touchpoint.

Also read: https://brandspurng.com/2026/06/12/nigeria-surpasses-opec-output-quota-as-crude-production-hits-15-month-high-in-2026/

According to him, brands often become trapped in an endless cycle of content creation while overlooking the one asset capable of delivering lasting competitive advantage – a distinctive narrative that consumers can understand, believe, and identify with.
Throughout the session, Ufot positioned storytelling not as a creative exercise, but as a strategic business discipline. He demonstrated how the timeless principles of Ethos, Logos, and Pathos can help brands build credibility, foster emotional connections, and create meaningful relationships that competitors struggle to replicate.

Using global brands such as Nike, Apple, and McDonald’s as examples, he illustrated how the world’s most successful companies consistently communicate a clear worldview that transcends products and promotions, becoming part of consumers’ identities, aspirations, and everyday lives.

The session also explored how a single brand narrative can be effectively adapted across multiple channels without losing its essence. Through case studies including Pantone’s “Make It Brilliant” platform, Magnum’s premium indulgence positioning, Ben & Jerry’s culture-driven personality, and Mountain Dew Colombia’s award-winning “Dew Tool” campaign, participants gained practical insights into how brands can transform products into experiences and customers into advocates.

Beyond creative excellence, Ufot emphasized the commercial value of storytelling, urging participants to look beyond vanity metrics such as impressions and engagement rates and instead focus on outcomes that directly impact business performance, including market share growth, customer acquisition efficiency, pricing power, and long-term brand equity.
The session reinforced a powerful takeaway for today’s marketers, that in a crowded marketplace, the brands that win are not necessarily those that create the most content, but those that tell the clearest, most compelling stories.

Nigeria Surpasses OPEC Output Quota As Crude Production Hits 15-Month High In 2026

Nigeria’s crude oil production has climbed above its Organisation of the Petroleum Exporting Countries (OPEC) allocation, reaching a 15-month peak in May 2026 as improved operational stability and uninterrupted upstream activities boosted output across major oil facilities.

Data from the Nigerian Upstream Petroleum Regulatory Commission shows that average crude production stood at over 1.53 million barrels per day during the period, representing about 102 per cent of Nigeria’s 1.5 million barrels per day OPEC quota. When condensates are included, total national output rose to approximately 1.70 million barrels per day, strengthening Nigeria’s position as Africa’s leading oil producer.

Brandspur Banking News Desk reports that the performance reflects a sustained upward trajectory in the sector, with crude and condensate production recording steady month-on-month gains from February through May 2026. Output rose from 1.48 million barrels per day in February to 1.54 million in March, 1.66 million in April, and 1.70 million in May, marking the strongest level recorded since mid-2025.

Also read: https://brandspurng.com/2026/06/12/agenz-raises-5-million-from-breega-attijariwafa-ventures-and-saviu-ventures-to-accelerate-the-digital-transformation-of-moroccos-real-estate-market/

Further breakdown of production shows that Bonny Terminal led output streams with about 293,870 barrels per day, followed closely by Forcados at 289,900 barrels per day. Qua Iboe contributed 173,360 barrels per day, while Escravos and Odudu (Amenam Blend) delivered 135,470 and 63,250 barrels per day respectively, underscoring the dominance of key export terminals in national crude flows.

Authorities attribute the improved performance to stable upstream operations, with no major pipeline breaches or facility shutdowns recorded during the month under review. The completion of scheduled maintenance activities across critical infrastructure also supported consistent production levels and reduced downtime across oil fields.

The May output represents the highest combined crude and condensate production since July 2025 and the strongest crude-only performance since January 2025, signalling a 15-month high for the country’s oil sector and reinforcing recent recovery trends in upstream efficiency.

The sustained increase is expected to positively influence government revenue inflows and foreign exchange earnings, even as Nigeria continues to work toward addressing long-standing challenges such as crude theft, pipeline vandalism, and underinvestment in the oil and gas industry.

Agenz Raises $5 Million From Breega, Attijariwafa Ventures And Saviu Ventures To Accelerate The Digital Transformation Of Morocco’s Real Estate Market

CASABLANCA, Morocco, 12 June 2025 -/African Media Agency(AMA)/ – Agenz,
a Moroccan proptech company specializing in real estate data and
transaction digitalization, announces a $5 million funding round backed
by Breega, Attijariwafa Ventures and Saviu Ventures.

The investment represents an important milestone in Agenz’s mission to
bring greater transparency, efficiency and accessibility to the Moroccan
real estate market through technology, data and artificial intelligence.

Founded in 2021 by brothers Malik and Badr Belkeziz, Agenz has developed
an integrated platform designed to support the entire real estate
journey. Through valuation tools, market insights, solutions dedicated
to professionals and digital transaction services, the company is
reshaping the way people buy, sell and interact with real estate.

The funding comes at a time of strong momentum for the company. Since
the launch of its transaction platform in 2023, Agenz has experienced
rapid adoption of its solutions. In May 2026, Agenz.ma surpassed 730,000
monthly visits, strengthening its position as one of Morocco’s leading
real estate platforms.

Also read: https://brandspurng.com/2026/06/12/shelter-afrique-development-bank-unveils-new-brand-identity-as-it-marks-45th-anniversary/

Transaction volumes handled through the platform have also grown
significantly, reflecting the relevance of Agenz’s model and the value
it delivers to individuals and real estate professionals.

“We believe the future of real estate will be built on the responsible
use of data and artificial

intelligence. Our ambition is to leverage technology to create a more
transparent, secure and accessible market, while keeping user trust at
the center of everything we do. This funding will allow us to accelerate
this vision for the benefit of the entire Moroccan real estate
ecosystem,” said Malik Belkeziz, Co-founder and CEO of Agenz.

“Agenz has built, in just a few years, the platform the Moroccan real
estate sector was missing, bringing together data, tools and
transactions into one seamless experience. We believe this funding will
help accelerate an already ongoing transformation of the market,” said
Driss Ibenmansour, Partner at Breega.

With this new funding, Agenz will accelerate product development,
strengthen its investments in artificial intelligence and expand its
services to support a growing community of individuals, real estate
agents, developers, investors and financial institutions.

Shelter Afrique Development Bank Unveils New Brand Identity As It Marks 45th Anniversary

Rabat, Morocco – 12 June 2026 – Shelter Afrique Development Bank
(ShafDB) has unveiled a new brand identity, including a new logo,
marking a significant milestone in its transition into a fully-fledged
Multilateral Development Bank focused on accelerating housing and urban
development across Africa.

The new logo, which symbolizes a new chapter in the institution’s
evolution and expanded mandate, was unveiled during the Bank’s 45th
Annual General Meeting (AGM) in Rabat, Morocco – presided over by
Morocco’s Minister of Economy and Finance, Ms. Nadia Fettah.

“Rebranding means more than a name change. It is about transforming
the institution’s operational framework and expanding its role as a
development bank. This transition makes the institution more agile and
impactful across the entire housing value chain,” said Thierno-Habib
Hann, Managing Director and CEO of Shelter Afrique Development Bank.

Also read: https://brandspurng.com/2026/06/12/access-holdings-reaffirms-long-term-value-strategy-at-4th-agm/

Over the years, ShafDB has pursued a strategic transformation agenda
aimed at broadening its financing portfolio to address the growing
demand for affordable housing and sustainable urban development across
the continent. With a membership of 44 African countries, the Bank
continues to respond to Africa’s pressing housing challenges through
innovative financing solutions and strategic partnerships.

“Our success will not ultimately be measured by strategies adopted,
policies approved, or meetings held. It will be measured by homes
financed, cities improved, jobs created, and lives transformed. The
reform phase of the institution must now become the delivery phase,”
said H.E. Lionel Zinsou, Chairman of Shelter Afrique Development Bank.

The Bank’s transition into a Multilateral Development Bank positions
it alongside Africa’s leading development finance institutions and
strengthens its capacity to mobilize capital for transformative
projects. ShafDB aims to play a leading role in addressing Africa’s
estimated housing deficit of more than 53 million units, which requires
approximately US$1.3 trillion in financing.

“Our vision for the next five years and beyond is to lead the
transformation of Africa’s housing sector and urban infrastructure
while creating jobs and improving livelihoods across the continent,”
added Hann.

The rebranding comes at a time when African multilateral development
institutions are forging stronger alliances to mobilize capital and
drive sustainable development impact. The new brand identity reflects
ShafDB’s renewed ambition and commitment to financing inclusive,
resilient, and sustainable urban growth.

The unveiling also aligns with the theme of the 45th AGM, “The Future
of Cities: Financing Inclusive, Green, and Resilient Urban
Development,” which has brought together leading voices in housing,
finance, infrastructure, and urban development to advance solutions for
Africa’s rapidly urbanizing future.

As Africa seeks to shape its own development trajectory, Shelter Afrique
Development Bank remains committed to mobilizing resources, fostering
partnerships, and delivering innovative financing solutions that support
the continent’s housing and urban development aspirations.

Shelter Afrique Development Bank Unveils New Brand Identity As It Marks 45th Anniversary Shelter Afrique Development Bank Unveils New Brand Identity As It Marks 45th Anniversary

Access Holdings Reaffirms Long-term Value Strategy At 4th AGM

Lagos, Nigeria – June, 2026: Access Holdings Plc has reaffirmed its commitment to long-term value creation, financial resilience and disciplined growth, assuring shareholders that its strategic focus remains firmly on building a stronger and more sustainable institution despite a challenging operating environment.

Speaking at the Group’s 4th Annual General Meeting (AGM), Chairman Aigboje Aig-Imoukhuede, said the true measure of a financial institution is not simply its ability to grow but its ability to do so profitably, sustainably and with discipline over time.

He said the Group’s 2025 performance reflected a deliberate strategy to strengthen its long-term fundamentals while maintaining solid financial results.

Access Holdings reported a Profit Before Tax of ₦1.007 trillion, supported by the strength of its diversified business model and expanding earnings across key markets. Total assets rose to ₦51.56 trillion while customer deposits recorded strong growth, reinforcing the confidence of customers and the momentum of the franchise.

According to the Chairman, the results should also be viewed in the context of prudent risk management decisions taken during the year. The Group accelerated provisions on legacy and regulatory forbearance credit exposures, leading to higher impairment charges as part of a conscious effort to reinforce its balance sheet and strengthen long-term resilience.

“Periods of economic uncertainty often reveal more about an institution than periods of uninterrupted growth. Our focus remains on building a business that is not only growing, but improving in the quality, resilience and sustainability of its earnings,” Aig-Imoukhuede said.

The AGM also highlighted the continued transformation of Access Holdings beyond traditional banking into a broader financial services ecosystem. While banking remains the Group’s primary earnings driver, businesses spanning investment management, pensions, insurance, consumer finance and digital payments are making increasing contributions to overall performance.

Growth platforms including Access ARM Pensions, Access Insurance Brokers, Oxygen X Finance and Hydrogen Payments continue to expand the Group’s presence across retirement services, consumer lending and digital finance, strengthening its long-term earnings profile.

Looking ahead, Aig-Imoukhuede said the Group’s next phase of development is anchored on its “From Scale to Value” strategy.

“Our strategy, From Scale to Value, reflects the natural evolution of our journey. Scale created opportunity; value creation is how we fully realise it,” he said.

He added that while the Group continues to generate strong returns, its long-term objective is to ensure earnings per share consistently exceed the cost of capital while unlocking the significant unrealised value embedded within its international subsidiaries.

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Addressing shareholders’ concerns over dividend payments, the Board clarified that the temporary suspension of dividends resulted from regulatory compliance requirements rather than any weakening of the Group’s financial position.

Aig-Imoukhuede assured shareholders that the Group’s earnings capacity remains robust and reaffirmed the Board’s commitment to resuming dividend payments once the relevant regulatory conditions have been satisfied.

“Our approach is clear: capital retained today must translate into greater value tomorrow and sustainable returns for our shareholders,” he stated.

The AGM also reflected continued progress in governance and leadership succession. During the year, Innocent Ike was appointed Group Managing Director and Chief Executive Officer, while Ibironke Adeyemi joined the Board as an Independent Non-Executive Director.

Shareholders equally commended Bolaji Agbede, Executive Director, Business Development, for her leadership of the management team during her tenure as Acting Group Chief Executive Officer before the appointment of Mr. Ike.

The Chairman noted that the leadership transition was executed seamlessly, ensuring strategic continuity, operational stability and sustained stakeholder confidence.

Despite ongoing macroeconomic uncertainties across its markets, Access Holdings expressed confidence in its strategic positioning, citing disciplined execution, a diversified business model, a strengthened capital base and a clear commitment to sustainable value creation.

Reaffirming the Group’s long-term vision, Aig-Imoukhuede said: “Our responsibility is to justify the confidence of our shareholders by building an institution that endures, one defined by clarity of purpose, discipline of execution and sustainable value creation over time.”