All Seasons Media and Popimedia to Host The First Ad-Tech Academy in Lagos

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All Seasons Media and Popimedia to Host The First Ad-Tech Academy in Lagos

With over 97 million connected internet users and over 6 million views on YouTube daily in Nigeria, digital media has definitely become imperative for all businesses with today’s consumers fast becoming DIGERATI Ad-tech is a unique category in the digital and social media space. As we have come to know, social media advertising isn’t all about having a fan page and digital media advertising isn’t all about Google. There’s a whole lot happening in the digital sphere worth exploring!

Ad-Tech Academy is geared towards educating clients and the industry at large on Advertising technology and how it’s changing digital ad spend. It is also intended to help clients uncover new ways of driving profit via digital media.
PopiMedia in conjunction with All Seasons Media invites you to attend the first Ad-Tech Academy in Nigeria titled “Trends Driving Profit Driven Marketing”

Let’s uncover more about this new breed of ever changing and dynamic consumers and ways brands can leverage on the power of social media to build businesses.

It comes up on the 3rd of March by 9am at Intercontinental Hotel V/I.

We would appreciate your presence at this Academy session as we continuously seek ways to grow our economy through digital media advertising.

(brandessencenigeria)

Wakanow Founder Emerges Travel Man of the Year

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Wakanow Founder Emerges Travel Man of the Year
Founder and Group Managing Director of Wakanow, Mr. Obinna Ekezie
Founder and Group Managing Director, Wakanow, Mr. Obinna Ekezie

Founder and Group Managing Director of Wakanow, Mr. Obinna Ekezie has been named Travel Man of the Year at the 2016 ATQ Travel Personality awards scheduled to hold in March this year.

Organized by African Travel Quarterly, a member of the African Travel Media Group, in conjunction with Akwaaba Travel Market, this annual award is renowned as one of the most recognized platforms for assessing corporate and individual contribution to the growth of the Nigerian travel and tourism sector.

According to the organizers, the Wakanow boss won the keenly contested award on account of his relentless drive in building one of Africa’s largest and most respected travel brands with subsidiaries in the UK, Dubai and US. The company’s large-scale global expansion roll-out, which gained momentum in 2016, was adjudged as a bold and audacious move in the face of Nigeria’s gloomy economy.

 

Mr. Obinna is expected to join fellow winners, including the Executive Governor of Cross River State, Mr. Ben Ayade and other leading stakeholders in the African travel space at the 2017 Port Harcourt Bantaba for the official award presentation and gala.

In a statement signed by the Chief Marketing Officer of Wakanow, Ms. Victoria Onwubiko, the management of the company stated that the award is a testament to the Company’s innovative approach to delivering the most compelling travel solutions to her teeming markets, leveraging on its high-end technology and excellent customer service models.

She said: “As a company, we are very excited by this award particularly because it is a confirmation of our prime position as Nigeria’s first and largest travel company. We are further buoyed by the understanding that our efforts in building one of Africa’s most iconic travel conglomerates have continued to attract recognition from far and wide, reinforcing our leadership as a respected player in the African travel space.

“We do not take these swarming recognitions for granted, and we will continue to raise the bar many notches higher, especially in creating superior consumer experiences for our valued customers and stakeholders,” she added.

Wakanow, which already operates commercial offices in Nigeria and Ghana as well as service outlets in Dubai and the UK, recently announced plans to officially commence operations in the UK and expand its fast-growing portfolio of travel services to the European market with special focus on African travels powered by her DestinationsAfrica(R) platform.

Wakanow is a rising star on the African Tourism scene and Nigeria’s No. 1 travel booking company. Wakanow has won many awards, including the Tony Elumelu’s fastest growing company awards, a host of Industry led Awards and more recently, the CNBC Business Leader of the Year award which went to the Founder and Managing Director, Mr. Obinna Ekezie. Wakanow has strong affiliations with hundreds of Hotels and Airlines globally and has facilitated over 800,000 travel bookings since inception in 2008. Leveraging heavily on technology and accelerated customer service models, Wakanow is rapidly changing the face of travel in Africa.

(brandessencenigeria)

Google Announces YouTube TV

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Google Announces YouTube TV

YouTube executive team has announced its long-awaited live TV service in a press event at YouTube’s studio in Los Angeles.

YouTube CEO Susan Wojcicki said YouTube TV is designed to be “great for sports lovers” with its range of pro and college football, basketball, baseball and other sports.

In addition to unlimited cloud DVR and multi-screen viewing, the package includes the major broadcast channels (ABC, CBS, FOX, The CW, Telemundo and NBC) and a cable channel that historically has been the cherry on a pay TV package.

YouTube TV will cost $35/month for US subscribers only, who will receive 44 channels (plus two add-ons).

A statement by YouTube said, “YouTube TV includes major sports networks like ESPN and regional sports networks like Fox Sports Networks and Comcast SportsNet, so you can watch your favorite NBA or MLB teams. We’ve also partnered with local TV stations, so you’ll also get sports and local news based on where you live.”

it is however observed that YouTube TV is missing any Turner-owned networks, which show a lot of sports including NBA games, the NCAA basketball tournament, MLB and others. And complicated sports rights explains why it will launch in “limited US markets, where it has full coverage,” according to Recode (meaning customers won’t be able to stream NFL games to a mobile device).

(Marketingedge Nigeria)

Coca-Cola Considers Use of Robots for Ads Creation

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Coca-Cola Considers Use of Robots for Ads Creation

World famous brand, Coca-Cola is considering the use of Artificial Intelligence (AI Bots) in creation of its global advertisements. The company is known for creating some of the best works in the advertising industry.

The brand’s global senior digital director, Mariano Bosaz while speaking at the Mobile World Congress in Barcelona on Tuesday, said he wants to get a better feel on how brands can use artificial intelligence because he’s interested in swapping in robots for humans that crank out ads.

Bosaz said, “content creation is something that we have been doing for a very long time—we brief creative agencies and then they come up with stories that they audio visualize and then we have 30 seconds or maybe longer. In content, what I want to start experimenting with is automated narratives.”

In theory, Bosaz thinks AI could be used by his team for everything from creating music for ads, writing scripts, posting a spot on social media and buying media. “It doesn’t need anyone else to do that but a robot—that’s a long-term vision,” he said. “I don’t know if we can do it 100 percent with robots yet—maybe one day—but bots is the first expression of where that is going.”

Bosaz isn’t alone in envisioning human-less creative. AI is already being used to create commercial music and jingles and publishers like the AP are experimenting with using robots to write copy.

He noted that while bots and data may not be able to write an entire script, they are capable of putting together the first 5 seconds of a commercial or the end of a spot because “you always have the same closing” in Coke ads, where an image of the brand’s logo flashes across the screen with a tagline.

In terms of Coca-Cola’s interest in AI for media buying, Bosaz said that Coke already buys ads programmatically but that it’s “far from” putting more than half of its media budget into programmatic.

Coca-Cola is also looking for ways to use programmatic technology to fulfill eCommerce sales through tactics like subscriptions, though Bosaz didn’t say exactly what that may entail.

Right now, Coke sells though third-party retailers like Amazon and Tesco, vending machines and a small portion of sales come from direct-to-consumer programs like Share a Coke.

(Marketingedge Nigeria)

CNN Brand Perception Plummets as Revealed in Recent Survey

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CNN Brand Perception Plummets as Revealed in Recent Survey

A recent survey conducted by YouGov indicates that CNN, which President Trump has included among media outlets that create ‘fake news’ now trails Fox News and MSNBC in brand perception. The study also revealed that CNN and MSNBC had a large drop in brand perception as compared to Fox News.

The study also revealed that only Fox news have scored a neutral mark, with equal positive and negative while both CNN and MSNBC are registering negative marks.

fox-news-cnn-msnbc

CNN’s dilemma started in August of 2016, when it showed a steady decline in brand perception. However, the marks revealed steep drops during mid-October period and was at its lowest during the Election day itself.

Notable news at that period when CNN’s decline happened was the Anderson Cooper interview of Melania Trump on the issue of Donald Trump’s ‘Access Hollywood’ recordings.

During the period, when a North Carolina Republican office was firebombed, CNN had suggested that it was Trump’s rhetoric which incited the incident. Conservative-leaning media blasted CNN for their insinuation.

YouGov Survey stats
YouGov Survey stats

After the Election, CNN was hit by a fake news scare back in late November when a tweet has gone viral that the network has broadcasted pornography in place of “Anthony Bordain’s Parts Unknown” show.

One observation is that the constant Trump bashing may have taken its toll on CNN.

The President’s consistent labeling of CNN for their relentless criticism as ‘fake news’, may have had a bigger impact on the network as opposed to what CNN President Jeff Zucker’s assertion that the President’s battering of the network has only inflicted small damage to the network’s consumer perception.

These incidents made an impact, further eroding the brand perception of the network. CNN has been struggling to get a full recovery since then.

MSNBC on the other hand dropped from mid-October to the end of the year. Fox News also registered a drop in brand perception from early June up till Thanksgiving. Both however did not register the steep drop that CNN had. The decline of all the three networks during the period may indicate that viewership may have been saturated with the coverage of the Election period.

Respondents for the survey were asked: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

6 Dominant Workplace Trends You Are Likely To Witness In 2017

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6 Dominant Workplace Trends You Are Likely To Witness In 2017
If you recently began your career as an HR professional, then knowing these useful workplace trends will help you stay ahead in the competition. This year is going to set new rules of workplace that you need to know in order to
The job market seems to grow in this year and provide equal opportunities for both employees and job seekers. Being an HR professional, you will also witness the huge demand for the flexible working environment.

Followings are some worth-noticing workplace trends of 2017, read out all of them thoroughly.

1. The Popularity Of Part-Time Jobs Will Increase

When it comes to the workplace trends of 2017 then it is the first trend which you will have to kick off with. You will find lots of employees opting for part-time jobs. This trend will also allow companies for controlling the increasing labor costs through hiring more part-time workers. Being an HR professional you will be involved in hiring part-time workers.

2. millennial Will Get High-Level Positions

It is another worth-knowing trend, which you should go through. As many baby boomers are about to get retirement so that is making a way for millennial to get higher positions in the companies. It is important to know that employees of every age group have to adapt to the flexible working style of this millennial generation.

3. Transformation Of Office Environment For Employees

It has also succeeded to become one of the prominent workplace trends of 2017. The traditional workplace environment will replace with highly advanced workplace environment. It will properly eliminate the distractions which also affects the performance of employees at the workplace. Working in this kind of high-class environment will also increase the productivity of employees.

4. The Rise Of Automation In All Industries

Yes, the automation will replace the traditional ways of accomplishing tasks at the workplaces. Companies will start depending on machines to get things done more precisely. Almost every industry will opt for automation in this year and it also has some bad outcomes such as a decline in the skilled laborers all across the world.

5. Companies Will Focus To Develop The Skills Of Employees

It is another workplace trend, which will get popularity in this year. In this competitive and highly advanced corporate world, companies have to make their employees adapt to latest technologies. In this regard, you will witness companies encouraging and helping employees to do tech related short courses. It means that you should also get ready for it as your company will also help you in this regard.

6. The Arrival Of Generation Z At The Workplaces

In this year, you will definitely witness the arrival of generation Z at the workplaces. Because of this specific development, the values of the workforce will start evolving gradually in this year. Companies will have to ensure working environment that is an ideal one for generation Z. If any company fails to accommodate this specific generation then it may go against of it.

These above-mentioned trends are some prominent workplace trends of 2017, which businesses will follow in order to get constant success and stand apart from the competitors. Being a new HR professional, getting to know about these specific trends will benefit you in various ways.

(JarusHub)

Massilia Motors becomes Sole Distributor Of Mitsubishi Vehicles In Nigeria

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Massilia Motors becomes Sole Distributor Of Mitsubishi Vehicles In Nigeria
L-R: Deputy Managing Director of Kewalram Chanrai Group, Mr. Victor Eburajolo; Managing Director of Massilia Motors Limited, Mr. Thomas Pelletier; and Deputy Managing Director of Massilia Motors Limited, Mr. Kunle Jaiyesimi at a Press Conference to announce the coming together of CFAO Motors and Kewalram Chanrai Group to form Massilia Motors Limited as the sole distributor of Mitsubishi vehicles in Nigeria at an event held at Mitsubishi showroom, Victoria Island, Lagos

By Daniels Ekugo

Massilia Motors Limited has been appointed as the sole distributor of Mitsubishi vehicles in Nigeria, following the coming together of CFAO Motors and Kewalram Chanrai Group for this purpose.

Massilia Motors Ltd. will provide customers with Mitsubishi passenger cars, SUVs, pick-ups vans, spare parts and after-sales services across Nigeria. The head office located at 4A Ijora Causeway, Ijora Lagos is a major after-sales hub with a fully equipped workshop and qualified technicians.

The company’s vision is to become Nigeria’s leading automotive distributor with delivery of world class customer service. In addition, Massilia Motors Ltd. is set to ensure effective talent management that will result in motivated and customer oriented employees.

The modern flagship showroom of the company on Adeola Odeku Street, Victoria Island and the new Mitsubishi Motors website are steps taken to show the company’s commitment to revitalize the brand’s image in Nigeria.

Speaking at the event, the Managing Director of Massilia Motors, Mr Thomas Pelletier said: ”The Massilia advantage is that we do not only sell cars, we consider our customers as stakeholders and provide solutions tailored to their needs. From counselling on the best product for each use to establishing a maintenance plan, we follow the customer through the product life cycle to ensure good value and a longer life span”.

A complete range of Mitsubishi vehicles is now available with compact cars, sports utility vehicles and pick-up trucks with renowned models such as the Pajero or L200.

The Japanese car manufacturer, Mitsubishi Motors is known for the reliability and ruggedness of its products. With Massilia Motors Ltd, the brand aims to exceed customers’ expectations, thanks to skilled technicians trained according to the manufacturer’s requirements, the expansion of its authorized dealer network and provision of service centres nationwide.

About CFAO

CFAO is a front-ranking specialized distributor and preferred partner of major international brands, serving the high-potential equipment & services, healthcare and consumer goods markets in Africa and the French overseas territories.

The Group is active in 39 countries, including 34 African countries and 7 French Overseas Territories. It employed 12,370 people at end-2015.

In 2015, CFAO generated consolidated revenue of €3,435.7 million and recorded recurring operating income of €269.2 million.CFAO is a subsidiary of TTC (Japan).

(PMnewsNigeria)

SMART INSIGHTS TO SOCIAL MEDIA MARKETING

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SMART INSIGHTS TO SOCIAL MEDIA MARKETING
Social media is a term for internet enabled platforms where social actions or activities are carried. Such activities may include creating, sharing or exchanging information related to interests, careers, ideas etc. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Pinterest and Instagram are biased towards photo updates while newer sites like periscope and snapchat tend to work more for  people who love short video messaging.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

In order to succeed with social media marketing, it is important that you understand the fundamentals. This will help you build a lasting foundation for your brand to thrive.

Here are some important things you need to know when marketing on social media

LEARN TO LISTEN
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online contents and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

Social media is about community building. Learn to create value for that community, that is how they will in turn pay attention to you. But first , you have to listen and understand what they really love talking about

ITS NOT ALWAYS ABOUT NUMBERS

It’s good to have thousands of followers on your social media networks but partaking in aggressive and spammy practices will surely hurt your brand. Growing REAL followers organically is a gradual process and one that is more consistent when you have a systematic approach to your contents.

Having a lot of followers does not necessarily set your brand apart as a thought leader or define it as the best in that industry. Having a clear brand definition and goals will get your brand farther as opposed to accumulating followers all over using questionable tactics.

PATIENCE ! PATIENCE ! PATIENCE !

It is very important to be patient especially when you are marketing on social media. Often times, it is difficult to get the right audience with the right  message at the right time but planning contents around the needs of your target audience will surely help you grow in time.

NEVER UNDESTIMATE THE POWER OF INFLUENCERS
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

NEVER FIGHT WITH A CUSTOMER

It’s always a great idea to transfer “old school” marketing principles to “new school” marketing. One of those principles is this: the customer is always right.

If one of your customers takes to social media to complain about the quality of your product or service, avoid getting into an argument. That’s because you can’t win.

Instead of arguing, take steps to make the customer happy. That’s Customer Service 101. Or, simply direct the conversation off of social media so that there is less visibility.

KNOW YOUR ANALYTICS

How many people did you reach on Facebook this week? How many tweet impressions did you generate this month?

If you can’t answer those questions, it’s because you’re not studying your analytics.

It’s important to review your analytics regularly because you’ll see what types of posts and tweets generate the most engagements. That way, you can focus on what’s successful in future social media campaigns.

BE READY TO EVOLVE AS SOCIAL MEDIA EVOLVES

Do you think you know all that there is to know about social media? Think again.

Even if you’ve “arrived” at the current state of social media right now, you can be sure that it will evolve with technology over the next year. Social media strategies that work today might not work in 2017.

That’s why it’s a good idea to always be learning about social media marketing best-practices on a regular basis. That way you can be better informed.

Do you need Social Media Marketing for your business? or want to get certified as a Search Media Marketer?, 

Contact us or Register for our Digital Marketing courses to acquire the requisite skills.

Kindly call us on +2348069766133  to join the next training session…

(theideapress)

Netflix boss predicts mobile operators will soon offer unlimited video

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Netflix boss predicts mobile operators will soon offer unlimited video

Netflix head Reed Hastings predicted Monday that mobile carriers will soon offer data plans that give users unlimited video streaming to meet the rising popularity of watching TV and movies on mobile devices.

“Ten to twenty years from now all the video you view is going to be on the Internet,” he said at the Mobile World Congress, the phone industry’s largest annual trade fair.

“I think screens today are really stunning, you can see all the depth right in front of you. The beautiful thing is you can watch it on the move.”

While watching video on mobile devices via Netflix and other streaming sites is growing, data caps imposed on plans by mobile operators act as a barrier to users wanting to watch a video on the go.

Carriers offer unlimited data caps but they are usually very expensive.

But Hastings said he believed mobile carriers will eventually create a two-tear system where video data is unlimited to meet the growing demand for watching TV series and movies on mobile devices.

“What we are going to see I think is a number of companies pioneering new ways of offering services to the consumers where it is unlimited video data but it is limited to say one megabit speed,” he said.

“So it is a slower speed but you get unlimited data on that and that turns out to be very efficient on network so an operator can offer unlimited viewing.”

Netflix started streaming TV in the United States nearly a decade ago and has now launched in almost every country.

It ended 2016 with nearly 94 million subscribers, adding five million outside the United States in the last three months of the year.

Nearly half — 47 percent — of Netflix users are now outside the United States, a proportion expected to increase as it adds more customers.

Mobile video traffic is forecast to grow by around 50 percent annually through 2022, to account for nearly three quarters of all mobile data traffic, according to a forecast by Sweden-based telecommunications operator Ericsson.

(guardian.ng)

MTN, Lumous target one million Nigerians with electricity solution

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MTN, Lumous target one million Nigerians with electricity solution

The mobile electricity solution is a unique innovation that combines the efficiency of the mobile revolution with reliable solar energy to provide modern electricity to Nigerians through an affordable pay-per-use functionality and simple installation.

Information and Communications Technology firm, MTN and Lumous Mobile Electricity Services have developed an innovation targeted at solving the electricity challenge of about one million residents of Nigeria this year.

The mobile electricity solution is a unique innovation that combines the efficiency of the mobile revolution with reliable solar energy to provide modern electricity to Nigerians through an affordable pay-per-use functionality and simple installation.

Speaking on the rationale behind the partnership, MTN Nigeria Chief Executive Officer, Ferdi Moolman, said the MTN and Lumos partnership was poised to scale clean and affordable, off-grid power across Nigeria.

“With the backing of OPIC and Power Africa, MTN and Lumous plan to bring electricity to over one million Nigerians this year. The solar technology of Lumous and the easy payment process with MTN airtime provides a seamless customer experience for Nigerians looking for modern clean electricity.

“We have always ensured that our subscribers constantly enjoy our innovative products and services, as we continue to engage them at their passion points with life-enriching experiences. Now everyone can enjoy 24/7 access to noise-free, fume-free reliable electricity, every day for as low as NGN150 per day”. We believe that this solution will help to improve the lives of our subscribers especially because it empowers them to do more for less with electricity at their convenience and pace”

To the CEO and Co-Founder, Lumous Global, Davidi Vortman, the firm is excited about this major milestone, which will accelerate growth in Nigeria and improve the lives of millions.

Vortman said: “Having the backing of institutions such as OPIC and Power Africa provides a vote of confidence in our plans and helps spread our service across Nigeria”

Explaining how the Lumous Mobile Electricity Service powered by MTN works, CEO at Lumous Nigeria, Yuri Tsitrinbaum said, “This electricity is generated by home-size solar power systems installed in our customers’ homes and\or businesses. It comes in a new type of solar panel and indoor unit that allows customers to purchase electricity as a service on demand using their MTN mobile phone. Upon deployment, the subscriber loads airtime onto the SIM (embedded on the system) to activate the platform and enjoys uninterrupted power supply”.

The MTN-Lumous solar solution uses a large solar panel linked to an indoor storage unit that allows customers to access significant amounts of power on demand day or night. The service is provided on a lease to own basis and the cost is spread over a five year term, payable in affordable instalments via mobile phone from an MTN account. Customers receive a full product repair service during the lease period providing peace of mind and quality assurance.

Existing users include small businesses, residential users, small businesses schools, healthcare facilities, community buildings among others.

(guardian.ng)

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