Wema Bank Marks 81st Anniversary With Customer Rewards, Digital Innovation And New Growth Initiatives

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wema at 81

Wema Bank Plc, Nigeria’s oldest indigenous bank and pioneer of Africa’s first fully digital banking platform, ALAT, has marked its 81st anniversary alongside the 9th anniversary of ALAT, highlighting a dual milestone anchored on customer-focused rewards, digital expansion, and strategic innovation.

The anniversary, celebrated on May 2, 2026, reflects a shift in approach from large-scale ceremonies to initiatives designed to directly impact customers across various segments, including individuals, SMEs, students, women, and creatives.

The bank announced a series of programmes including customer rewards through the ALAT digital platform and the rollout of the fifth season of its “5 for 5 Reward Initiative,” aimed at deepening engagement and encouraging financial inclusion through digital banking channels.

As part of the anniversary activities, Wema Bank also introduced a structured customer success initiative designed to support long-term financial and personal growth. The programme is expected to provide tailored insights, advisory support, and solutions to help customers achieve defined financial and professional goals.

Brandspur Brand News reports that the initiative aligns with the bank’s broader strategy of combining digital transformation with customer empowerment, as it continues to strengthen its position in Nigeria’s evolving financial services sector.

Also read: https://brandspurng.com/2026/05/04/quest-merchant-bank-appoints-ayo-lewis-as-executive-director-risk-and-eco/

Speaking on the milestone, Wema Bank Managing Director and Chief Executive Officer, Moruf Oseni, stated that the financial landscape is rapidly evolving due to technology and changing consumer behaviour, stressing the need for customers to be equipped with tools and guidance that support adaptability and growth.

He added that the bank is focused on building a smarter financial ecosystem where services are aligned with customer needs, anticipating requirements and delivering solutions proactively across digital platforms.

Oseni further noted that the institution remains committed to supporting individuals and businesses through innovative banking solutions, while appreciating stakeholders, regulators, customers, and employees for their contribution to the bank’s 81-year journey.

The bank reaffirmed its focus on digital banking expansion through ALAT, positioning it as a key driver of financial inclusion and a central platform for delivering personalised banking experiences across Nigeria’s growing digital economy.