Legend Takes Over Abia with Erica’s Homecoming Tour (Photos)

Esan Bolaji
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Legend Takes Over Abia with Erica’s Homecoming Tour (Photos)

December has just taken an exciting turn for the Elites as Legend and Star Radler is on a Homecoming Tour with brand ambassador, Erica Nlewedim in Abia State. The tour which started off on Wednesday, December 16, 2020 will continue today Thursday, December 17, 2020.

Legend Takes Over Abia with Erica’s Homecoming Tour (Photos) Legend Takes Over Abia with Erica’s Homecoming Tour (Photos) Legend Takes Over Abia with Erica’s Homecoming Tour (Photos)

The homecoming tour arose from a need to connect with consumers in the East as well as reconnect Erica to her roots. She had earlier hinted at a desire to tour her hometown during her time on the reality TV show, Big Brother Naija. Being the brand ambassador to the Legend Extra Stout brand that pushes originality, the Legendary Stargirl will have the opportunity of touring her hometown and bonding with her people.

Legend Takes Over Abia with Erica’s Homecoming Tour (Photos) Legend Takes Over Abia with Erica’s Homecoming Tour (Photos) Legend Takes Over Abia with Erica’s Homecoming Tour (Photos)

With an established presence of both brands in the eastern region and Erica’s popularity with her fans nationwide, anticipation was up well ahead of her arrival.

Embodying both brands’ qualities of originality, youthful exuberance, freedom of expression, etc., Erica hopes to use her story to inspire millions of aspiring youths who dare to challenge the norm and make a difference in their respective fields.

Legend Takes Over Abia with Erica’s Homecoming Tour (Photos) Legend Takes Over Abia with Erica’s Homecoming Tour (Photos) Legend Takes Over Abia with Erica’s Homecoming Tour (Photos)

Through interviews and call-in questions from members of the public in the city, she will effectively pass lessons she learnt throughout her journey. This avenue also gives the public a chance to interact with the person behind the celebrity. The radio tour was held at Flo 94.9 FM in Umuahia, where the OAPs got her to participate in the viral #SlowMotionChallenge.

In anticipation for her arrival, Elites had earlier posted their travel tickets to pledge their loyalty to the Legendary Star Girl, Erica Nlewedim. Some of the fans also attested to the fact that they came all the way from Port-Harcourt, Owerri, Calabar among other places. In further allegiance to celebrating the brand ambassador, the Elites would be gathered on the streets of Umuahia as their queen embarks on a city tour across the state capital, waving at her fans.

For those who cannot travel, they have vowed to keep watch on the Legend’s social media pages following Erica’s announcement about a social media takeover of the brand handles during the tour.  As part of her itinerary, a meet and greet tagged the ‘Flowzone event’ will be held at the De Latinos Bar in Aba, with over 200 guests.

The highlight of the event would be Erica’s courtesy visit to the State Government House, along with the Nigerian Breweries team, as a way to give her respects to His Excellency, Governor Ikpeazu, as the Ibo tradition demands.

The Legend Extra Stout and Star Radler brand are constantly innovating the beer experience in youths through its unique formulations that offer sensuous refreshment. It is also vocal about projecting one’s true self and identity, while boldly expressing their preferred flow. With Erica’s homecoming, this vision will be achieved.

Ahead of the tour, Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi said the relaunch of both brands is in line with the company’s penchant for innovation aimed at attracting young consumers, and the new brand ambassador serves as a symbol of strength, boldness and resilience which are admired by the consumers and aligns with the personality of both brands.

 

Nestle ups shareholding in Nigerian unit, acquires additional 105,000 shares

Brand Spur
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Nestle ups shareholding in Nigerian unit, acquires additional 105,000 shares

Nestlé S.A, has acquired 105,569 additional shares in its Nigerian subsidiary, Nestlé Nigeria Plc worth N147.8 million.

Brand Spur Nigeria gathered that the acquisitions were undertaken in two different transactions on 11th December the company purchased 63,700 units while 12th December 41,869 units at a price of N1,400.

This comes days after the consumer giant on 2nd, 4th and 9th December 2020, acquired more shares of 253,965, 433,529 and 80,448 respectively, totalling to 767,942 ordinary shares.

Nestle ups shareholding in Nigerian unit, acquires additional 105,000 shares

Prior to that, the parent company on the 29th of November 2020 purchased a total of 666,596 unit of its Nigerian subsidiary in a deal worth N933.95 million.

The purchase of the shares further cements the position of Nestlé S. A’s as the majority shareholder of the company.

In line with the information contained in its financial statements of the period ended 30th September 2020, the Nestle Nigeria had 792,656,252 shares outstanding, with Nestlé S.A being the majority shareholder with 525,537,201 units representing 66.30% of the total shares of the company outstanding.

Hence, with the previous acquisitions and the recent acquisition of 105,569 additional units, Nestlé S. A’s ownership percentage of Nestlé Nigeria is now put at 66.5%.

The multinational company has been recently raking in more investments in the Nigerian unit for exchange of shareholding with some operators in the Nigerian capital market, highlighted that the move was expected and commendable.

A peak at Nestle Nigeria Financials in Q3 2020

Nestle Nigeria Plc reported a 0.66% rise in revenue to N212.7 billion for the nine months ended 30 September 2020. However, its gross profit fell to N90 billion in 2020 from N96.3 billion in 2019 due to the rise in the cost of sales which increased disproportionately with the marginal rise in revenue.

The cost of sales rose by 6.7% to N122.7 billion representing 57.7% of the total revenue for the nine months. Its profit after tax dipped by 13% to N31.9 billion in the nine months under review from N36.8 billion in 2019.

Airtel Announces Kick-off of ‘5 Days of Love’ Yuletide Initiative

Esan Bolaji
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Airtel Announces Kick-off of ‘5 Days of Love’ Yuletide Initiative

…To feed 5,000 Internally Displaced Persons across 5 IDP Camps

Leading telecommunications services provider, Airtel Nigeria, has announced the commencement of the 2020 edition of its annual ‘5 Days of Love’ Yuletide initiative with a focus on providing palliative packs to five thousand persons across five Internally Displaced Persons (IDP) camps in the country.

Speaking during a virtual press conference today (16/12/2020), the Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya, said despite the pandemic and a difficult year, Airtel will continue its long-standing tradition of celebrating and empowering the vulnerable and underprivileged during Yuletide.

“Our resolve to Nigeria and Nigerians is unshakeable. Despite a difficult year, we are committed to making lives better for many Nigerians and we will not rest on our laurels as we will continue to create opportunities for underprivileged Nigerians.

“We believe little things can make a difference and as we continue to support the vulnerable and the underprivileged in our society, events will take a positive turn. At Airtel, we believe that to be great, we must first be good. It is in this spirit that we have chosen to celebrate this Yuletide with underprivileged and underserved persons across the country,” he said.

Airtel says it will be distributing food palliative packs to 5,000 vulnerable families in IDP camps across the country. 1,000 palliative packs will be distributed to select IDP camps in 5 cities across the country over a period of 5 days.

Currently, in its sixth year, the 2020 edition of the ‘5 Days of Love’ initiative will kick off in Benue state on Friday, 18th December 2020 at the Daudu IDP camp and will move to Edo state on Tuesday, 22nd December, at the International Christian Centre Benin city as well as in Borno State at the Teacher’s village same day.

On Wednesday 23rd December, the distribution will be concluded at the Abbari YBC camp in Yobe state, and likewise in Kaduna state at the Sabin Tasha camp, just in time for Christmas.

Ogunsanya also assured that Airtel will continue to collaborate and partner with the government in the ongoing fight against Coronavirus, noting that the fight against the dreaded virus is not over yet.

He also highlighted some definitive steps Airtel had taken to curtail the spread of the virus.

“Although I do not like throwing figures, we expended over N1.97Bn providing relief for Nigerians during the lockdown and at the height of the pandemic. My colleagues, from their pockets, donated N20m to provide relief materials for indigent persons during the lockdown.

“We also donated N50m each to the Lagos State Government and the Ogun State Government in their fight against COVID-19. We are currently renovating an Infectious Disease Centre at the Lagos State University and we have committed N200m to the project.

“Airtel further committed various sums and support in kind covering donations to the Nigeria Centre for Disease Control (NCDC), the Federal Ministry of Health and Port Health Authority, State Governments, the Federal Governments just as we also reached out to our dear customers by offering free Short Message Service (SMS) worth over N1.2Bn,” he noted.

Global Environment Facility approves over $78 million to support FAO-led projects

Esan Bolaji
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Global Environment Facility approves over $78 million to support FAO-led projects

16 countries will benefit from projects designed to conserve biodiversity, enhance ecosystem services, combat land degradation, and preserve natural resources on land and water

15 December 2020 – The Food and Agriculture Organization of the United Nations (FAO) has welcomed the recent decision by the Global Environment Facility (GEF) Council to approve 13 FAO-led projects in 16 countries, totalling some $78.5 million dollars. The decision came during the 59th GEF Council Meeting and will build upon its June 2020 decision to approve $176 million for FAO-led projects.
Global Environment Facility approves over $78 million to support FAO-led projects Brandspurng
A fruit and vegetables market in Mexico where the GreenMex project will use biodiversity conservation as an enabler for more sustainable livelihoods, economic development and healthier diets.

The projects address global environmental crises that impact the productivity and sustainability of agricultural systems on land and water across five continents.

They will be implemented in partnership with and co-financed by the governments of the countries involved: Afghanistan, Azerbaijan, Benin, Brazil, Chile, Fiji, Indonesia, Madagascar, Mexico, Nicaragua, Pakistan, the Philippines, the Solomon Islands, Tajikistan, Vanuatu, and Venezuela.

The approved projects provide pathways for countries to address the impact of the COVID-19 pandemic while building long-term resilience against future shocks caused by increasing climate risk and environmental degradation.

The projects will assist countries and communities to adopt more sustainable and climate-resilient practices, enact stronger policies to conserve biodiversity and natural resources on land and water, and foster policy coherence and transboundary cooperation.

“There is an urgent need to create pathways for building back better and greener, and the partnership between FAO and the GEF is creating opportunities for countries and communities to build more inclusive, resilient and sustainable agri-food systems for better production, better nutrition, a better environment, and a better life,” said FAO Director-General QU Dongyu.

The approved projects will directly benefit 480,000 people, restore over 340,000 hectares of degraded land, improve the management of nearly 7.4 million hectares of landscapes and 5.2 million hectares of terrestrial and marine protected areas, and mitigate 12.4 million tons of greenhouse gas emissions.

This builds on the results of the FAO-GEF partnership to date, which has benefitted nearly 5 million people, created 350,000 jobs in rural communities, safeguarded biodiversity in close to 200 vulnerable marine ecosystems, and saved some 1,000 crop varieties, animal species and breeds from extinction.

An example of the latest FAO-led projects to be approved by the GEF Council is the GreenMex project which will mainstream biodiversity conservation, integrated landscape management and ecosystem connectivity into Sembrando Vida, a rural social protection program in Mexico. It will use biodiversity conservation as an enabler for more sustainable livelihoods, economic development and healthier diets.

The approved project in Venezuela will create new green job opportunities through an agroecological approach in the coffee and cocoa sectors, while the project in the Philippines will reduce pressures on ecosystems caused by a loss in tourism revenues by training vulnerable communities to market and sell sustainably produced goods instead of resorting to illegal fishing and unsustainable land use.

The work program also includes regional projects that will assist countries to manage shared natural resources more sustainably. The approved project for the Panj River Basin will develop effective transboundary water management between Tajikistan and Afghanistan to restore degraded lands and improve the management of protected areas and surrounding areas to better conserve biodiversity in both countries.

The project in Fiji, Solomon Islands, and Vanuatu will increase climate resilience and enhance water and food security across all three Pacific island states by relieving pressure on over-exploited coastal aquifers through sound groundwater governance frameworks.

FAO launches the UN’s International Year of Fruits and Vegetables 2021

Brand Spur
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FAO launches the UN’s International Year of Fruits and Vegetables 2021

A means to improve nutrition and reduce food loss and waste, says Director-General

15 December 2020, Rome – The Director-General of the Food and Agriculture Organization of the United Nations (FAO), QU Dongyu, today launched the International Year of Fruits and Vegetables 2021 (IYFV) with an appeal to improve healthy and sustainable food production through innovation and technology and to reduce food loss and waste.

FAO launches the UN’s International Year of Fruits and Vegetables 2021 Brandspurng
A woman prepares tomatoes for transport at market in Manzini in Swaziland.

Proclaimed at the 74th session the UN General Assembly, IYFV 2021 is dedicated to raising awareness about the important role of fruits and vegetables in human nutrition, food security and health.

FAO, the lead agency for celebrating the year in collaboration with other organizations, launched the year with an international virtual event.

Speaking at the event the FAO Director-General described the initiative as “a unique opportunity to raise global awareness”. He noted that the COVID-19 pandemic had challenged people to find new ways of fighting hunger and malnutrition and said IYFV would highlight the role of digital technologies in improving nutrition and market opportunities.

“In the current health crisis we are facing around the world, promoting healthy diets to strengthen our immune systems is especially appropriate,” Qu said.

While noting the challenges in improving production and agri-food chains, the FAO Director-General encouraged countries to see the International Year as an opportunity to improve infrastructure, farming practices thereby supporting small scale farmers. He emphasized fruits and vegetables were a good way for farmers to create cash crops.

In his message UN Secretary-General, António Guterres, called for a more “holistic approach” to nutrition and sustainability noting next year’s Food Systems Summit would also be an opportunity to consider the fragility of food systems.

Chile played the lead role in the proclamation of IYFV and the country’s Minister for Agriculture, Antonio Walker, told the event there were many challenges in promoting healthy eating habits while calling for co-ordinated action to curb malnutrition.

Teresa Bellanova, Italy’s Minister of Agricultural, Food and Forestry Policies, said her country was ready to share its knowledge and experience in sustainable production as the country marked the 10th anniversary of UNESCO’s recognition of the Mediterranean diet as a cultural treasure.

Helena Leurent, the Director-General of Consumers International, which represents 200 consumer organizations around the world, said it was critical for consumers to have the right to a fair, safe and sustainable marketplace and to be actively involved in how it is shaped in the future.

Fruits and vegetables are good sources of dietary fibre, vitamins and minerals and beneficial phytochemicals. FAO and the World Health Organization recommend that each adult consumes at least 400 grams of fruit and vegetables on a daily basis to prevent chronic diseases, such as cancer, diabetes, heart disease and obesity, as well as to counter micronutrient deficiencies.

With the COVID-19 pandemic, the need to transform and rebalance the way our food is produced and consumed has only been further stressed.

The FAO Director-General noted that food loss and waste in the fruits and vegetable sector remains a problem with considerable consequences,  and that “innovative technologies and approaches are of critical importance”, as “they can help to maintain safety and quality, increasing the shelf life of fresh produce items and preserving their high nutritional value”.

Food loss and waste reduction improves food security and nutrition, reduces greenhouse gas emissions, lowers pressure on water and land resources and can increase productivity and economic growth.

Up to 50 per cent of fruits and vegetables produced in developing countries are lost in the supply chain between harvest and consumption.

Advocacy for fresh produce is consistent with the aim of strengthening the role of smallholder and family farmers and fosters broader market options for millions of rural families. Gender equity opportunities are also noteworthy, as women often play leading roles for their households in both the production and consumption of fruit and vegetables.

The International Year of Fruits and Vegetables 2021 falls within the UN Decade of Action on Nutrition (2016-2025) and the UN Decade of Family Farming (UNDFF 2019-2028). These observances reinforce each other while providing greater visibility to small-scale producers and raise awareness of food security and nutrition.

FAO celebrated the first-ever observance of the International Day of Awareness of Food Loss and Waste on 29 September 2020.

BUA Cement Plc N100Bn Bond Issuance Now Open

Esan Bolaji
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BUA Cement Plc N100Bn Bond Issuance Now Open

BUA Cement Plc, a leading cement manufacturer in Nigeria has secured the approval of the Security and Exchange Commission (SEC) to raise about N100 billion in series one of its 7-year Fixed Rate Senior Unsecured Bonds under its N200 billion bond program.

The bond is under its NGN200 billion Debt Issuance Programme opens on Tuesday, 15 December 2020 and will close on Monday, 21 December 2020. 

BUA Cement Plc N100Bn Bond Issuance Now Open

Headline Inflation Rate Jumps to 14.89% in November 2020

United Capital Research
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Headline Inflation Rate Jumps to 14.89% in November 2020

Earlier, the National Bureau of Statistics (NBS) released the inflation figures for Nov-2020. Notably, the headline inflation rate rose from 14.23% y/y in Oct-2020 to 14.89% y/y – marginally ahead of our estimate of 14.78% and the highest since Feb-2018. This was driven by a 1.60% m/m jump in general prices (vs. 1.54% m/m in Oct-2020).

Notably, price increases were observed across all components of the index with the cost of food being the major driver amid domestic supply shortages. On a segmented basis, the food inflation sub-index rose from 17.38% y/y in Oct-2020 to 18.30% y/y in Nov2020. Food prices increased 2.04% m/m (vs. 1.96% in October).

Nigeria Headline Inflation Rate Trajectory

Headline Inflation Rate Jumps to 14.89% in November 2020 Brandspurng
Sources: NBS, United Capital Research

In our view, the pressure from the sustained shortfall in domestic food supply continued closure of land borders, devaluation at the I&E window and increased transportation costs (due to the petrol pump price increase) fueled the increase in food prices during the period.

Elsewhere, the core inflation sub-index dipped to 11.05% y/y (vs. 11.14% y/y in Oct-2020) as m/m pressure reduced sharply to 0.71% (vs. 1.25% in Oct-2020).

Notably, across the components of the core inflation sub-index, the highest increases were recorded in prices of Passenger transport by air, Medical services, and Hospital services.

Nigeria's Inflation Rate climbs 14.23%, highest since Feb-2018 Brandspurng1
Abeokuta, Nigeria
Woman selling pepper sits over her wares in a market. | Image Credits: Omotayo Tajudeen

As the year comes to a close, we reiterate that our outlook for headline inflation remains biased to the upside. Notably, pressures on the food inflation subindex are likely to continue in December due to festivities-related demand and supply shortages amid lingering insecurity, structural bottlenecks, and currency market volatilities.

Overall, we project the m/m inflation rate for Dec-2020 to come in at 1.35% with the headline rate climbing to 15.45%.

Weak Bond Auction as DMO Hiked Rate By An Average Of 158bps…

ZedCrest Capital
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Weak Bond Auction as DMO Hiked Rate By An Average Of 158bps…

The FGN bond space had a slow and prolonged run today, as market attention was fixated on the outcome of the bond auction scheduled for today. Interestingly, we saw more aggressive offers at the curve’s belly, which was about 10bps higher than yesterday’s levels.

On the other hand, the long-dated bonds were very quiet, with few quotes shown for most of the trading session.

FGN Bonds Auction Result- Dec. 16, 2020

Weak Bond Auction as DMO Hiked Rate By An Average Of 158bps Brandspurng

At the primary auction, the DMO raised only 50% of the projected offer as the auction followed the weak sentiments from the secondary market. Consequently, stop rates jumped by an average of c.158bps across the two tenors on offer, following a less heavy demand seen from local institutional investors than the previous auctions of this year.

Despite a high bid-to-offer ratio of 2.21X, we can infer that the bid range was unfavourable, making it difficult for them to raise the projected offer amount.

We expect an outpour of the frightful sellers in the market tomorrow following the outcome of today’s auction, which may be a good time for local investors who are seeking to invest their funds at reasonable levels.

Treasury Bills

For T-bills, the market followed the bonds space’s trading pattern, staying very quiet for most trading sessions. However, we saw few interests for the latest OMO issue (07/Dec Bill), which traded at 1.10% levels.

At the PMA, the DMO rolled over a total of N7BN at today’s auction same as the amount on offer. Stop rates decreased by an average of c.113bps for the 182days and 364days bills while the 91days increased by c.4bps. Despite this movement, we can conclude that the NTB auction closed on a weak note because, with the volume on offer, the market expected that the bid range for this auction would be low.

We expect to see the unmet demand for tomorrow at today’s auction spill to the secondary market, especially for the longer-dated bills that may cause the rate to dampen in the market.

Money Markets

Interbank rates remained low, supported by excess system liquidity levels. The markets opened c. N633.23BN, 5.22% lower than the previous session, as OBB and OVN rates remained relatively stable to close at 0.67% and 0.92% for OBB and OVN rates, respectively. We expect rates to stay at these levels for tomorrow and may drop slightly lower as inflows from maturities hit the system,

FX Market

The Apex bank’s continuous intervention at the IEFX market was reasonably stabled rate, albeit we saw movement today as the IEFX rate depreciated by N0.67k compared to yesterday.

Eurobonds

The NIGERIA Sovereigns traded on a weaker note with less aggressive bids shown across the curve despite the continuous rebound in oil prices now at $51. The 2025s and 2049s papers were the most significant losers across the sovereign curve as locals showed no interest in papers offered better than the market at the curve’s belly and tail. Consequently, we saw yields expand on an average of c.4bps across the curve.

The NIGERIA Corps also had a quiet session, albeit large, yield movement for the SEPPLN 22s, which expanded by c.165bps compared to Yesterday’s closing

Procter & Gamble launches its Pampers® Rigakafi III program

Esan Bolaji
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0
Procter & Gamble launches its Pampers® Rigakafi III program

…donates over 180,000 Pampers® diapers to the Tabitha Cumi Foundation to promote infant health and immunization in rural and peri-urban areas

Abuja, Nigeria: December 2020: Leading consumer goods company, Procter & Gamble P&G recently launched its Pampers® Rigakafi III program through a partnership with the Tabitha Cumi Foundation (TCF) to reduce infant mortality and increase immunization rate in Nigeria.

Pampers Rigakafi III Brandaspurng Procter & Gamble launches its Pampers® Rigakafi III program

Through this initiative, Procter & Gamble donated over 180,000 Pampers® diapers to support the TCF’s ‘Help Mama Keep Baby’ project which promotes maternal and infant health in hard to reach communities in Nigeria. 

This announcement was made official at the handover of the Pampers® diapers to the TCF management during a brief ceremony held recently in Abuja. In attendance were representatives of the FCT Health Secretariat, Bwari Area Council HOD Health, Matron of the Primary Health Care Centre, Members of the TCF Board of Trustees, TCF Staff, and other notable representatives of relevant organizations. 

Under the Pampers® Rigakafi program, which was launched earlier this year, P&G has donated over 2.5 million Pampers® diapers to the federal and state governments including ministries of health, ministries of women affairs, and the National Primary Health Care Development Agency (NPHCDA).

In line with the company’s commitment of being a force for good in the communities, this program was launched with the aim of impacting health outcomes of thousands of infants and mothers in participating communities. The Pampers® diapers will serve as incentives for mothers to bring their babies to the hospital for immunization and general health checks.

Speaking on this initiative, the P&G Senior Director for Africa, Global Government Relations and Public Policy, Dr. Mrs. Temitope Iluyemi said:

“We are a force for good and are committed to improving the lives of people in the communities where we live and work. The third phase of the Rigakafi program builds on the very successful models from our first and second phases which involved partnerships with the state and federal governments to improve infant health outcomes.”

“With this partnership with TCF, a non-profit, we hope to further intensify the impact of our intervention on infant health – most especially in hard-to-reach areas. The donation of over 180,000 Pampers® diapers to TCF’s ‘Help Mama Keep Baby’ project will drive increased immunization, ante-natal and post-natal care within the rural and peri-urban communities of the FCT, Niger, and Nasarawa states.”, Dr. Iluyemi added.

In her remarks, the TCF Executive Director, Arc. Adetayo Erinle added, “The Pampers® Rigakafi III program will be implemented through our “Help Mama Keep Baby” project from October 2020 to March 2021 in 40 communities and primary health centers in the FCT, Niger and Nasarawa States.

The implementation of the program in the TCF will go beyond the distribution of Pampers® as our team will also support with awareness campaigns on immunization, general hygiene, COVID-19 precautionary measures and gender-based violence awareness, prevention and response. P&G has chosen the right partner as TCF reaches the underserved communities”.

For over 27 years in Nigeria, Procter & Gamble, producer of notable brands like Always®, Ariel®, Pampers®, Gillette®, Oral B® and Safeguard®, has been an active investor in Nigeria, creating over 4,000 jobs through its manufacturing operations in Ibadan and Lagos.

P&G’s Children Safe Drinking Water program (CSDW) has provided hundreds of million liters of safe drinking water in Nigeria helping to prevent possible death and disease from contaminated water while its Always/UNESCO program is empowering over 110,000 Nigerian girls and women with basic literacy and skills development through ICT.

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

Mercedes-Benz models earn Top Rated Luxury Sedan and Top Rated Luxury SUV distinctions

Esan Bolaji
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0
Mercedes-Benz models earn Top Rated Luxury Sedan and Top Rated Luxury SUV distinctions

Today, Edmunds announced the winners of their 2021 Top Rated Awards, naming the Mercedes-Benz E-Class as Edmunds Top Rated Luxury Sedan, and the Mercedes-Benz GLE as Edmunds Top Rated Luxury SUV for the second year in a row.

The Top-Rated Luxury Sedan category focuses on a true luxury experience, while the Top Rated Luxury SUV category encompasses the representation of luxury while offering genuine SUV capabilities. All vehicles are rated and ranked based on criteria including driving dynamics, interior comfort and technology, storage, efficiency and value.

Mercedes-Benz models earn Top Rated Luxury Sedan and Top Rated Luxury SUV distinctions

Edmunds Top Rated Luxury Sedan – Mercedes-Benz E-Class

The E-Class is distinguished as the best-selling model series in the history of Mercedes-Benz, and the entire model line has been refreshed for the 2021 model year. With the recent redesign, the E-Class Sedan features a new, sporty design with standard AMG body styling and a modern, progressive interior with the revolutionary Mercedes-Benz User Experience (MBUX) infotainment system and new capacitive steering wheel.

Mercedes-Benz models earn Top Rated Luxury Sedan and Top Rated Luxury SUV distinctions

With a new lineup of efficient, electrified engines with 48-volt technology and the latest available driver assistance and safety systems, the E-Class is more efficient and intelligent than ever and continues to set the benchmark for intelligence within its segment through top levels of comfort, luxury and safety.

“Mercedes is on a roll. Last year it won the Edmunds Top Rated Luxury Sedan award with its smaller A-Class, and this year it keeps its streak intact with the updated 2021 E-Class. There’s a wide variety of E-Class models to choose from, yet each has a common theme of driving pleasure, refinement, and sophisticated technology. Subtle and dignified, yet capable and comfortable, the E-Class should be what you picture when someone says ‘luxury sedan.'” – Alistair Weaver, editor-in-chief at Edmunds.

Mercedes-Benz models earn Top Rated Luxury Sedan and Top Rated Luxury SUV distinctions

Edmunds Top Rated Luxury SUV – Mercedes-Benz GLE

The new-generation Mercedes-Benz GLE represents an enhanced level of design, comfort and safety paired with an all-new intelligent chassis with 48-volt technology that offers increased efficiency and comfort – the only system of its kind on the market. With its revised dimensional concept, enlarged panorama roof and black wheel arch claddings, the exterior design is more emotional and dynamic.

The interior features dual widescreen displays with a touchscreen and MBUX infotainment system, trim elements in refined open-pore woods and new 64-colour ambient lighting and SUV-specific storage compartments designed especially for off-road driving, making the GLE every bit as luxurious as it is capable.

“The GLB, GLC and GLS all sit atop Edmunds’ vehicle rankings, but it’s the mid-size GLE that’s the best all-rounder. Combining refinement and technology in a way that continues to exemplify the qualities we expect from a luxury SUV, the Mercedes- Benz GLE remains the obvious choice and is named Edmunds Top Rated Luxury SUV for the second year running. If you expect the utmost from your luxury SUV, then look no further.” – Alistair Weaver, editor-in-chief at Edmunds

The 2021 Mercedes-Benz E-Class and Mercedes-Benz GLE are on sale now in U.S. dealerships.

Edmunds Top Rated Award winners are selected by the Edmunds editorial team based on their informed opinion gathered during their vehicle testing and ranking process.

Edmunds’ editors selected the overall winners from a group of finalists that consisted of each of the highest-ranked eligible new vehicles as of December 15, 2020, in their vehicle classes assigned by Edmunds. Eligible vehicles must have undergone the full Edmunds testing process by December 15, 2020, and be available for sale as new on January 1, 2021.

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