Grown Respectfully: Nescafé celebrates coffee farmers & their communities

Grown Respectfully: Nescafé celebrates coffee farmers & their communities

Must Read

List of Guaranty Trust Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...

Spectranet Partners Zenith Insurance, Offers SpectraSure – a Protection Cover for MiFis and Modems Against Theft and Accidental Damage (Photos)

The partnership with Zenith Insurance will further help nurture the relationship Spectranet has with its subscribers. The partnership embodies...

Top 10 Most Expensive Universities In Nigeria

For many Nigerians, high-quality higher education is a luxury. There are many private universities who are known not only...
- Advertisement -
- Advertisement -

Nescafé today launched Grown Respectfully to express how it works in a respectful way to deliver you a great-tasting cup of coffee every day.

Grown Respectfully encapsulates the work Nescafé has been doing since 1938, to help farmers grow more and better coffee via Nescafé Plan’s three pillars – respect for farmers, respect for communities and respect for the planet.

“From the day Nescafé was invented 80 years ago, sustainability has been at the heart of our iconic brand,” said Mario Vera, Vice President, Global Communications, Beverages, Nestlé. “Consumers are increasingly interested in sustainably sourced products. They want to know where the coffee beans come from and how they are produced.”

Read:  Terrorism the bane of Africa’s tourism growth - Report

“Through Grown Respectfully, Nescafé will convey real and inspiring farmer experiences. We will also bring to life the tremendous contribution farming communities make in providing quality coffee to consumers worldwide,” he added.

Using various channels, including product packaging, Grown Respectfully will help communicate the full breadth and depth of the Nescafé Plan’s sustainability program, and its impact on people and the planet.

The Nescafé Plan was first launched in 2010, and Nescafé will have invested CHF 350 million by 2020 under the plan.

Read:  Nestlé: more women in the workplace make business sense

With a network of 300+ agronomists, Nescafé provides training and technical assistance on good agriculture practices to more than 100’000 farmers every year to improve coffee productivity and quality. It has also distributed 160 million high-yielding coffee plantlets to renew ageing trees, support better farmer incomes and livelihoods, and aim to distribute 220 million by 2020.

Read:  Milo hosts first Milo Champions Cup youth football tournament

Grown Respectfully reflects also how Nescafé contributes to Nestlé’s broader company purpose of enhancing the quality of life and contributing to a healthier future.

- Advertisement -

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

MDXi to Unveil First Locally Available Microsoft Stack Cloud Offering at Nerds Unite 2020 in Partnership with Microsoft and HPE

LAGOS, NIGERIA - EQS Newswire - February 20, 2020 - On February 21, 2020, MDXi, MainOne's data center subsidiary,...

World Bank Approves 6 Projects For Nigeria

The World Bank has given approval for six development projects valued at about $2.1885 billion for execution in Nigeria in 2020. According to the bank,...

#FixPolitics: Nigeria Operates Monopoly Democracy – Ezekwesili

Former Nigerian Minister of Education, Obiageli Ezekwesili, on Monday, said Nigeria has retrogressed because the political elites have perfected a “monopoly democracy” over the...

eLaLiga Santander Is Presented In Partnership With The Support Of 34 LaLiga Santander And LaLiga SmartBank Clubs (Photos)

The Palacio de Neptuno in Madrid rolled out the red carpet to welcome the 34 clubs that will participate in this season’s eLaLiga Santander,...
%d bloggers like this: