Samsung plans to reveal the next-generation flagship Galaxy S24 smartphones and new AI-powered features on January 17. The in-person event will take place at the SAP Center in San Jose, California, at 10 a.m. PT or 11:30 pm IST. It will also be live-streamed across Samsung’s social channels and YouTube. The company confirmed the date with invitations sent out to press members this morning.
The invitation doesn’t specifically mention the launch of the long-rumoured Galaxy S24 series, but Samsung says its next lineup of high-end smartphones will deliver “the most intelligent mobile experience yet.”
Some leaks and reports have given us a sense of what to expect from the new Galaxy S24 series: a titanium build for the Galaxy S24 Ultra, a revamped design with flatter edges, and regular processor and camera upgrades. Like the previous models, the Samsung Galaxy S24 series will likely be made available in four different models with different screen sizes.
However, more than the new smartphones, this year the focus will be on artificial intelligence. Samsung recently announced its new generative AI model, called Gauss, which is its answer to ChatGPT. So, in all probability, the Galaxy S24 series will be Samsung’s first smartphone lineup to feature AI-fused features and capabilities, making them closer to Google’s Pixel 8 and 8 Pro. The Galaxy S24 will also benefit from Qualcomm’s AI tech, as the new phones will be powered by the flagship Snapdragon 8 Gen 3 processor. In fact, Samsung’s latest Exynos 2400 processor is designed to bring the latest AI innovations like features such as text-to-image AI generation. It remains to be seen if India gets the Galaxy S24 with the Snapdragon 8 Gen 3 or Exynos 2400 processor.
Samsung typically launches its latest Galaxy S series in February. However, this year, the early launch of the Galaxy S24 indicates that Samsung could be under pressure to increase sales of its phones, which aren’t growing anymore. In major markets like the US and Europe, consumers are holding onto their existing smartphones due to a lack of compelling upgrades. However, in markets like India, there has been a trend where more consumers are upgrading to high-end smartphones. Experts and insiders say the industry’s focus on generative artificial intelligence upgrades could boost sales of smartphones.
