Young Nigerian entrepreneurs must not cave in to executive blackmail – Ekeh

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Serial digital entrepreneur and Chairman, Zinox Group, Leo Stan Ekeh, has advised budding Nigerian entrepreneurs to be wary of the rising threat of executive blackmail, noting that in the 21st century, they have to remain selectively deaf and dumb to be successful as too many people are talking at the same time.

The Zinox boss made this disclosure on Saturday during the fourth annual digital entrepreneurship case study forum which happened virtually this year with the theme – Salient issues that may distract Entrepreneurs in Africa.

Beware of blackmail, Ekeh advises budding entrepreneurs Brandnewsday

‘‘Most of these people are mature blackmailers who feed and train their children with money criminally earned from blackmail. Please, you must stay focused on your business and never patronize them as that is their trade but they would gradually disappear as they hawk from one sector to another to survive. The social media gives a free platform to selectively reply and clear any doubts aimed at destroying your brand. 

‘‘Things have changed and COVID-19 has forcefully enhanced the digitally profile of over 50% of urban population. Blackmailers and detractors are yet to come to term with the reality that the world has moved forward. Don’t patronize them. They are like armed robbers,’’ he warned.

Using himself as an example, Ekeh said it is a clear policy in his companies never to pay a kobo to blackmailers.

‘‘We will never do.  In the Third World and Nigeria in particular, it is an industry, so you must not patronize them. I am sure you have been reading a series of defamatory articles from Premium Times and their partner, Mr. Joseph Benjamin of Citadel Ltd, Ibadan against me and my company Zinox.

‘‘I made it clear to them that we do not engage with blackmailers but if they seek any clarifications, we are ready to make that available within 24 hours. In summary, we had published several times our position, that I do not know Mr. Benjamin Joseph and Zinox never transacted any business with him and he should please publish proofs, if otherwise. Premium Times is the only media house in Nigeria that has no eyes to see the truth, it can only be commercial.

‘‘First, Citadel Oracle Ltd, Ibadan has no reputation to transact business with any member of the Group except guaranteed by a credible company or person. How can I and Zinox be indicted, for what? We have no case against us in any court, the Police or EFCC. Please let him publish and tell the world which court in Nigeria summoned me and my staff and I refused to attend to them.

I am aware the same Joseph has been accused of attempting to blackmail Access bank Plc, EFCC, the former IGP and current senior Police officers, the Attorney General of the Federation, his Directors and also written the Vice President. After his petition was investigated by EFCC and Police and was found to be absolutely false, he was sued by the Police for false information.

I understand he has refused to appear in court to defend a case he reported but instead has chosen to work with the Premium Times to tarnish the image of credible Nigerians.

‘‘Mr. Joseph is well known for his antics and works with select media to blackmail and extort money from people. We are aware he is being sponsored by our competitors to destroy my global Platinum credit rating by writing rubbish but they forgot we are in the 21st century where data is king and that I have built my Group as a child of trust economy for over 35 years.

He is happily feeding on the fund he is collecting from our competitors and our competitors cannot withdraw from shooting out cash, else he will turn against them,’’ he stated.

In addition, Ekeh counselled participants not to toe the line of other unscrupulous business owners against their competitors.

‘‘Please never waste your time engaging blackmailers against your competitors. Stay focused, you will surely emerge. Blackmailers are loyal to cash and not you. As your business grows, you may not be able to micro–manage. If you receive complaints from customers, please investigate before you react.

When I read the fake news on the Joseph case, I hired some security consultants who dug into his past and present and I also investigated my staff and I have comprehensive intelligent report and that was why I called his bluff and that of Premium Times.

‘‘Quality security report saves companies a lot of cash. You must provide for it under your legal budget. We have been in business for 35 years. This is our first major blackmail attempt because a lot of people who tried it in the past withdrew on their own, because we will never pay.

Mr. Joseph has just hired one Damilola Olujide of SOL PR after credible media houses refused to accept the fake publication by Premium Times. It is just a smart move to add more publications to their fake news.’’

Continuing, Ekeh told budding entrepreneurs during the session that the second source of distraction are awards and recognitions.

‘‘I advise you to focus on building successful business and don’t waste your time looking for awards when you have built nothing. In Africa, you have seen companies win awards as the best in their sector, only to file for bankruptcy same year. Immediately you focus on awards and different recognitions, you have started to fail, but when you truly achieve, you will be sought after and you know you really earned such recognitions.

‘‘During our time, awards by perception was proof that you are very successful. This time around, a lot of people can use their devices and remotely know the health of your company. Again, using my companies and myself as a good example, we are in an unusual business which is technology business and we only stayed focused on technology-related awards and recognitions. We have politely rejected many non-related and political-driven awards because it does not add value to our companies.

‘‘You must appreciate the fact that some of the organizers are innocent and just want to recognize you or your company. Be selective and accept awards that add impetus to your brand. It is important to build a structured company that will win quality awards in future.

Last month for example, I received a letter from AMAC Abuja for a street to be named after me. I thanked them but could not reconcile why a street should be named after me because I have a different view about life.

‘‘All my colleagues, friends and families know that I don’t want to be celebrated after my death because I am not on earth to be appreciated. They proposed a street which I funded the construction with my friend and still it did not make sense to me because the intention wasn’t for it to be named after me. On their own, they named it after me.

Yes, I know I have reasonably achieved and could be so honored, but frankly, what value does it add to me, my family and group? I am not a status-driven entrepreneur, so cannot reconcile it. I have written to appreciate them with a clause and that is confidential. Again, please focus to achieve and all other things shall come to you as a right,’’ he stated.

Meanwhile, Ekeh, a global advisor to globally renowned tech giant, Microsoft, identified the third and final factor as conscience.

‘‘This will answer a lot of queries you people raised when the HealthPlus controversy broke out. Conscience, you may like to note, is the biggest asset God gave to us free of charge, but a lot of people ignore their conscience and build wealth that end up destroying them.

It is more important to build wealth that earns you respect amongst friends, colleagues and families. You must prick your conscience in your relationship with customers, partners and even enemies. This is the only way to sustain prosperity and peace of mind.

‘‘First, I want to state here that I have the highest regard for Mrs. Bukky George, founder and CEO of HealthPlus. It is extremely difficult for a man to achieve the pharmacy chain she has built. There is no way on earth I would support the hijack of her company and by a foreign company for that matter.

My mother was a successful entrepreneur, my wife, my daughters are all successful entrepreneurs. As a man, I know the pain they go through and that was why I described her as a miracle child.

‘‘It will be spiritually wrong for me to think anyone at all should not benefit from the sweat of his or her effort. Like I explained, I do not and will not own a kobo share in any of their companies.

I only advise those who seek my advice and that was what I did and may be it was innocently misunderstood, but I consider Mrs. Bukky George a brilliant entrepreneur and she has realized the truth and we are best of friends again. You must have a forgiving mind to be truly successful.’’

The serial digital entrepreneur concluded by advising them that as they build, they must learn from their past mistakes to strengthen the future.

‘‘To be successful and sustain it in Africa, you must be close to God, or Allah if you are a Moslem.  There is a lot of envy if you are perceived successful, but the future holds a lot of promises as most of the obstacles today would have been dismantled in the next 15 years,’’ he concluded.

The forum which held via Zoom also witnessed a question and answer session from participants.

FCMB Asset Management assigned Credit rating of BBB+(IM) by Agusto & Co.

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FCMB Asset Management Limited, the Asset Management arm of FCMB Group Plc, has been assigned an Investment Manager rating of BBB+(IM) by Agusto & Co., a foremost pan-African rating agency. FCMB Group Plc is one of Nigeria’s leading financial institutions.

According to Agusto & Co.,

“The rating reflects the Manager’s well-established process for generating good quality research, experienced & qualified decision-making committees, member of an established financial services group with an operational track of over 30 years”.

Fitch Affirms FCMB at 'B-'/Stable; off Rating Watch Negative

The firm was established in 1997 to provide portfolio management and investment advisory services to individual and institutional investors, globally. The company is a wholly-owned subsidiary of CSL Stockbrokers Limited, a member of FCMB Group Plc.

Speaking on the firm’s new credit rating, the Chief Executive Officer of FCMBAM, Mr. James Ilori, said,

“the company rating assigned to FCMBAM by Agusto & Co is another demonstration of our commitment to running a professional and transparent organisation. We remain focused on providing international standard fund management solutions that cut across asset classes, markets, and currencies. We thank our stakeholders for trusting us to meet and exceed expectations and restate our commitment to creating value for all”.

FCMB Asset Management Limited currently manages four mutual funds – Legacy Money Market Fund, Legacy Debt Fund, Legacy Equity Fund and Legacy USD Bond Fund. In addition to the four collective investment schemes, FCMB Asset Management offers clients discretionary and non-discretionary portfolio services, as well as execution-only mandates.

FCMB Asset Management Limited prioritises the delivery of international standard investment management services, aimed at meeting investors’ investment goals, in terms of capital preservation, income-generation, and capital appreciation.

5 Low Budget Business Ideas for Christmas

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Christmas is here again and there would a lot of activities and planning going around and it might not be as loud or elaborate as last year’s detty December but it is still a period worth celebrating.

During this period you can have side hustles that can help bring in money for this period and five businesses that you can engage in during the period are:

5 Low Budget Business Ideas for Christmas Brandspurng

1. Bake Or Cook

Baking and cooking this period can be stressful for people especially those whose work is energy taking and leaves little or no time for other things such as cooking.

Christmas is a time when people spend a lot of time cooking and baking for their families, but not everyone has the time to cook especially if it is in Large scale.

So If spending time in the kitchen is your passion and you have enough time to do it, you can make money by cooking for people who cannot or don’t want to do it.

You can also bake things like cakes and snacks. You can put them online for people to order and also inform people about them.

2. Decorations:

There is probably going to be a boom in this business this Christmas period. A lot of offices especially the big ones would want to decorate for Christmas party or whatever even they’ll organise this December period.

3. Gift Items and Hampers Business.

This period is one of giving and showing love. A lot of organisations and institution find it necessary to gift clients and stakeholders and employees gifts during this period. Also, people want to show love to their friends, family and acquittances and gifting is a hell of a love language for that.

4. Delivery

During the holidays, people shop more than anytime else during the year due to the idea around Christmas but the logistics most times may turnouts to be a nightmare. You can become a shopping assistant or aide that helps deliver goods and services to the client at an affordable price.

With some free time and a car, you can become their trusted delivery man and bring food, gifts and commodity needed to your customers’ doorsteps.

5. Event Planning

People would like to have a mini gathering this Christmas period and you can always come in as an event planner that works according to budget. You can plan an office gathering, beach party and so on for limited people due to pandemic.

So those are 5 businesses that can help generate money this Christmas period.
Hope you found this article useful

Here are 6 ways to get rid of Belly fat

Living a healthy way requires commitment and discipline and it also requires having the right information in order to take that action.

You want to burn that belly fat or you want to achieve that weight loss and you don’t know how?

Here are 6 ways to get rid of Belly fat

Well here are 6 means to help achieve belly fat loss:

1. Avoid Sugary Drinks

Avoiding sugary drinks is an intentional attempt to stay healthy. As we all know that unhealthy drinks and foods are quite easy to get and affordable than healthy choices but that is no excuse for the toxic love for this beverage drinks.

Sweet beverages, such as sweetened tea, coffee, and packaged fruit juices, should be avoided as they make you consume far more sugar than your body actually needs. The more sugar you consume inadvertently, the faster the calories will convert into belly fat.

So go for the sugar-free versions of your favourite drinks whenever possible, drink freshly extracted juice instead of packaged one, and try to appreciate the real taste of coffee and tea without the added sugar. This would change not just your lifestyle if followed but it would make you quite healthy.

2. Eat More Vegetables and Fruits

Fruits such as apples, melons, oranges and bananas are good for weight loss and a healthy lifestyle. Integrate fruits into your meal plan and start living good.

3. Exercises (Workout)

Working out on your abdomen and your entire body is necessary to achieve a healthy lifestyle and it helps on your weight loss.

4. Drink Green Tea

Green tea is a powerful aide in your fight against belly fat. Green tea, made from unfermented tea leaves, is rich in antioxidants called polyphenols. They stimulate weight loss and bring you closer to your dream shape. Plus, drinking green tea 3 to 4 times a day will help you stay hydrated, which is also important for your health and look.

5. Add Garlic to your food

Regular consumption of garlic prevents fat cells from being converted into belly fat, keeping your stomach flat.

If you don’t like garlic, there is a reason to change your stance, as garlic also turns out to be effective against belly fat.

6. Increase your intake of lean protein

Kindly increase your intake of lean proteins. If you are conscious about your weight and your body. Lean proteins keep you full and supply you with the building material for new muscle tissue while also preventing you from gaining belly fat due to low-fat content. The most important lean proteins to keep in your diet include beef, fish, seafood, nuts, and chicken.

I hope you work towards living that healthy lifestyle today. Take that life-changing action today and reap the benefits.

Pound sterling keeps sliding as a no-deal Brexit seems highly likely

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The pound sterling is sliding nearly 1% against all major currencies in early forex trading activity today after Boris Johnson said there is a “strong possibility” that the United Kingdom could leave the European Union without a trade agreement.

Today’s slide would result in the pound’s sixth losing session in the past seven trading days, as talks with the EU have fallen apart amid persistent differences in matters including fisheries, fair competition rules, and the way disputes will be settled once the Kingdom is out.

Pound sterling keeps sliding as a no-deal Brexit seems highly likely

Just yesterday, EU chief Ursula von der Leyen said the two sides were “far apart” in the negotiations, while reports from the BBC indicated that EU leaders have been warned that a no-deal Brexit is the most likely scenario at this point.

One of the sticky points of the negotiations is how trade will be conducted following Britain’s exit from the economic bloc, as EU leaders argue that granting the UK favourable trading terms without having them commit to following the guidelines established by the EU would be unfair for companies within the union.

“It is only fair that competitors to our own enterprises face the same conditions on our own market,” said Mrs von der Leyen in a recent brief to EU leaders given after a three-hour meeting with PM Johnson.

Although market players have been preparing for a potential no-deal scenario, the likelihood of this situation was significantly low prior to this week’s fallout, which is probably the reason why the pound has been fairly unstable these past few days.

According to a recent forecast released by the UK-based Institute for Fiscal Studies (IFS), the UK economy could already be headed to an economic contraction during the fourth quarter of the year, as the institution anticipates a 6.2% drop in the country’s gross domestic product by the end of December, compared to a year ago.

A no-deal Brexit could further accelerate this contraction, as the Institute had already anticipated in October last year – without the COVID-19 variable being on the table – that such a scenario would lead to a stalled economy over the next two years at least.

How has the pound sterling been performing lately?

Pound sterling keeps sliding as a no-deal Brexit seems highly likely

The pound has been trading fairly range-bound since the year started, leaving out the strong meltdown seen by the British currency in late March during the virus-related sell-off.

However, the sterling has delivered negative gains this year, dropping 0.36% so far against the US dollar and nearly 8% against the euro amid stalled Brexit talks and as the December deadline approaches.

The chart above shows how market players have been reluctant to push the pound above its 1.35 level against the greenback at least three times now, with each rejection being followed by a sharp drop in the value of the British currency.

Now, with the risk of a no-deal Brexit becoming a tangible threat to the short-term performance of the British economy, investors could end up shunning the pound while favouring the euro as the economic block stands to lose less than the Kingdom in a no-deal scenario.

What’s next for the pound sterling?

Pound sterling keeps sliding as a no-deal Brexit seems highly likely

The pound is temporarily finding support at the 50-day moving average today, while it is approaching a long-dated trend line resistance.

This line has served as support four times this year for the British currency as the pound kept posting higher lows despite the economy’s weakness amid the pandemic.

Traders have probably pushed the pound higher all this time in expectation that a favourable outcome from Brexit talks would end up breaking that 1.35 ceiling but now that the tables are turned it seems plausible to anticipate that a trend line break could occur. Reinforcing that view, the MACD oscillator has already sent a sell signal as the negative momentum continues.

If that were to happen, the 1.285 level could be the next stop for the pound against the US dollar, followed by another support found at 1.265.

For now, the outlook seems bearish but there is also the possibility that once the uncertainty related to the Brexit situation is removed from the picture, market players will quickly reassess their forecasts – possibly identifying a buy or sell signal depending on the outcome of such adjustment.

Peng Man’s MotoMart’s Ad, Where’s the Argument?

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The man wakes up to realise the babe he carried last night is not on the bed with him. Where is she? She’s somewhere in the house watching the TV. Meanwhile, the man can’t believe what he’s seeing as the lady has transformed from ‘ordinary to extraordinary’. This isn’t shown but told in the video.

Peng Man's MotoMart's Ad, Where's the Argument?

The viewers are also told, not through any of the characters but through distracting texts shown on the screen, the man had the previous day furnished his home with Moto Mart. The one minute thirty-one seconds video simply says nothing and communicate nothing about the product being advertised – MotoMart.

The only advertisement in the video is the accompanying text which reads:

“@pengmanmodel never experred (sic!) what he got when he furnished his home from Motomart. Transforming spaces from ordinary to extraordinary is what we do best @motomartnig. Motomart is your one-stop-shop for Luxury and Affordable Furniture, Sanitary wares and Building materials.”

While the accompanying text says Motomart’s speciality is ‘transforming spaces from ordinary to extraordinary’, the transformation the viewers read (not see) in the video is not of spaces but of a certain lady.

The business of advertising is to woo customers and clients to a product or service. In doing so, the advertiser must employ a series of creative and artistic energy to convince the target audience.

This should be the case for every advertising medium whether print, or radio, or television, or digital. Invariably, all good advertisers are artists just like every good advertisement is a product of art. This underlines the relevance of art to advertising. But there are artists and there are pretend-artists.

Every work of art – poem, fiction, drama, video skit, movie, photography, painting, sculpture, etc. – is a form of argument. Argument? Yes! And such argument must be complete in itself such that captions, accompanying texts, author’s notes, etc. become really unnecessary.

The same goes for advertisement whether it is a billboard, a handbill, a video skit, a radio jingle, a newspaper or magazine ad, etc. A billboard advertising an amala restaurant, for instance, should not need anybody standing beside it telling passers-by about the same service being advertised by the board.

The message (the argument) on the billboard must be able to convince the prospective patron of the restaurant that they would get the best service from the restaurant being advertised. The same should be for the video ad or any other kind of advertisement.

So, one is inclined to ask what and where is the argument in the Peng Man’s MotoMart’s ad? It is a very poor example of how not to advertise.

Or, maybe not. There is no such thing as bad publicity, as the popular saying goes.

The video ad in spite of the poor reception it gets on Twitter has 21 thousand views, 590 retweets, 149 likes and 113 comments. In context, the most engaged post of MotoMart before this got 84 views, one comment, one like, and no retweet.

It is safe to conclude that the advertisement achieves its aim, after all, as it takes the advertised product and service to the people. Whether the advertisement has convinced the people about the MotoMart furniture is the question MotoMart itself will answer after the company has taken stock of the rate of patronage following the Peng Man’s advertisement.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

The world’s first tequila flavoured beer, Desperados, was launched in Nigeria on December 12, 2020, with an exclusive party held at EbonyLife Place, Victoria Island, Lagos. This once-in-a-lifetime experience attracted a handful of partygoers who relished the sweet contrasting taste of fiery tequila and icy beer in one bottle.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

Desperados was brewed in France and is owned by Heineken Inc. Despite all the exotic imagery on the can or bottle and the fancy Spanish sounding name, Desperados comes from France. Desperado is an interesting brew with an ABV of just under 5.9% giving it an added incentive.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

Speaking on the brand launch, Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, said,

“What better time than the festive period to launch our brand that embodies the upbeat season and is full of life? Desperados is the best authentic drink to get the party started with your tribe. As a brand, we are looking to build a community of young Nigerians who are spontaneous, driven by great taste and ready to experiment.”

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

The Fischer Brewery, founded in 1821 in Strasbourg, first produced Desperados, but with the recent success of the beer, production has now moved to the Netherlands, not surprisingly as Heineken took over the brewery in 1996. Does this make it any less exotic or “cool”? Hardly, it’s only a lager after all, with a bit of tequila thrown in.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

As traditional beer sales decline breweries are looking for alternatives and also exciting new products to push in the emerging Asian markets. Desperados offer something different than some stale boring lagers and are less bitter and so more appealing to softer palettes. Either way, it’s always cool to try something different, and a tequila flavoured lager isn’t the worst idea in the world.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

10 Areas in Which I Expect Major Policy Announcements During President Buhari’s Xmas Day Address To Nigerians

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10 Areas in Which I Expect Major Policy Announcements During President Buhari’s Xmas Day Address To Nigerians

10 Areas in Which I Expect Major Policy Announcements During President Buhari’s Xmas Day Address To Nigerians

  1. How his government plans to combat the rising spate of insecurity across the country
  2. How this administration intends to reduce the ratio of government revenue that accrues from crude oil exports to 20% from the current 90% through an economic diversification programme
  3. How his administration plans to add value to every single agricultural good we produce before exporting it
  4. How the government will boost generated electricity from the current 7,000MW to at least 50,000MW, with an accompanying plan to transmit and distribute this power
  5. How his administration will end the Apapa gridlock by dredging five more Atlantic seaports
  6. How his government intends to boost Nigeria’s gross domestic product (GDP) from the current $375bn to $1trn within the next three years
  7. How the government will end the subsidising of religious pilgrimages and invest that money in healthcare instead. Covid-19 has exposed how under-funded the sector is
  8. How the government will link every single one of our 774 local government areas into one unified railway network
  9. How the government will create at least 10m jobs in the clean energy sector by supporting solar farms, offshore wind farms and the manufacturing of equipment in the sector
  10. How the government intends to increase the national literacy rate from the current 60% to about 90% within the next 10 years
Written by:
Ayo Akinfe, born in Salford, Manchester, is a London-based journalist who has worked as a magazine and newspaper editor for the last 20 years. Ayo attended Federal Government College Kaduna and obtained his first degree in history from the University of Ibadan.

With China Cutting Back On Its Borrowing, President Buhari Needs To Set Very Ambitious FDI Targets For 2021

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  1. Food processing – $20bn
  2. Railways – $15bn
  3. Power generation – $10bn
  4. Automobile assembly plants – $10bn
  5. Steel production – $5bn
  6. Solid mineral processing plants – $5bn
  7. Pharmaceuticals – $5bn
  8. Leather processing – $5bn
  9. Green energy – $5bn
  10. Cosmetics and beauty products – $5bn
If we can attract $85bn in Foreign Direct Investment (FDI) in 2021 and then get domestic industrialists to invest a further $15bn in the economy, we should be fine. As things stand today, we are facing a crisis because Chinese overseas investment is slowing down and the Nigerian state no longer has the cash to take out stakes in commercial ventures.

Something simply has to give or Nigeria will collapse beneath our feet. President Buhari has to attract about $85bn worth of investment if he wants to take 90m people out of poverty and end our designation as the poverty capital of the world.

By my calculations, about 30m sustainable and remunerative new jobs must be created to end the current scourge of terrorism, kidnapping, armed robbery, banditry, etc. I would like to see the masterplan.

With China Cutting Back On Its Borrowing, President Buhari Needs To Set Very Ambitious FDI Targets For 2021

Written by:

Ayo Akinfe, born in Salford, Manchester, is a London-based journalist who has worked as a magazine and newspaper editor for the last 20 years. Ayo attended Federal Government College Kaduna and obtained his first degree in history from the University of Ibadan.

10 Wasteful Habits Nigerians Need To Abandon In 2021 and invest in…

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…and invest the money from them in stocks, bonds, shares, cooperative schemes, etc. if we are serious about a post-Covid-19 economic revival

10 Wasteful Habits Nigerians Need To Abandon In 2021 Brandspurng

10 Wasteful Habits Nigerians Need To Abandon In 2021:
  1. Paying 10% of their earnings as tithes and zakat. All you are senselessly doing is breeding a clique of millionaire clergymen
  2. Spraying money at owambes. It is actually very inflationary
  3. Bankrolling the tourist industries of Saudi Arabia, Israel and the Vatican by going on needless religious pilgrimages
  4. Owning more than two cars per household
  5. Having a traditional monarch in virtually every town and village
  6. Consuming luxury goods we do not consume like Gucci and Lui Vitton fashion products
  7. Owning private jets. It should shame all such people that Nigeria has no national carrier. This is pushing selfishness beyond acceptable bounds
  8. Acquiring all these endless titles with the accompanying pageantry that goes along with them. We are no longer in the feudal 18th century. In 2021, over 90% of the human race are content to be just Mr or Ms
  9. The constant use of skin bleaching products. If anything, that should be made a criminal offence at least on a par with cocaine or arms trafficking
  10. Importing all these Brazilian and Mexican hair. We have to get into the habit of only consuming what we produce
Written by:
Ayo Akinfe, born in Salford, Manchester, is a London-based journalist who has worked as a magazine and newspaper editor for the last 20 years. Ayo attended Federal Government College Kaduna and obtained his first degree in history from the University of Ibadan.